Achal Mukherji
Gurgaon
Overview
7
7
years of professional experience
Work History
Founder and CEO
NewNib Media
Gurgaon
07.2022 - Current
- Established and scaled a full-service marketing agency, specializing in luxury branding, real estate marketing, event activations, and corporate strategies for clients in diverse sectors such as hospitality, retail, and real estate.
- Managed end-to-end activities for high-profile clients like Hyatt Place Gurgaon, The Leela Ambience Convention Centre Delhi, Ikea, and Bholason Jewellers, delivering measurable business outcomes and growth in their respective industries.
- Directed impactful campaigns for clients in luxury branding and hospitality, leading to improved customer engagement and stronger market positioning.
- Worked closely with startup brands, developing and executing go-to-market strategies and creating unique brand identities that resonated with target audiences.
Marketing Executive
Shantanu Communication Design
Gurgaon
02.2019 - 07.2022
- Collaborated on high-profile marketing projects for brands such as BMW, Honda, The Indian Government, and Gulshan Developers, enhancing brand awareness and driving consumer engagement.
- Led the creative conceptualization and implementation of marketing campaigns, including branding for Gulshan Developers and strategic media planning for TARC.
- Played a key role in government projects, including the designing and marketing of the Metro One Card and electric buses, elevating public perception and awareness.
- Coordinated cross-functional teams to develop and execute campaigns in line with client goals and budgets, ensuring on-time and on-budget delivery.
Assistant Director
Happy Making Films
New Delhi
04.2018 - 06.2018
- Worked as an Assistant Director on ad films and short films, gaining hands-on experience in production management, creative direction, and team coordination.
- Independently wrote, directed, and produced several zero-budget short films, gaining recognition for creativity and storytelling skills.
Education
Bachelor of Arts - Journalism and Mass Communication
Jagannath Institute of Management Studies
New Delhi India10-2020
High School Diploma -
The Shri Ram School Aravali
Gurgaon India12-2016
Skills
- Brand Strategy & Positioning
- Client Relationship Management
- Business Development & Strategy
- Team Leadership & Cross-functional Collaboration
- Sales strategies
- Data Analysis & Campaign Reporting
Languages
English
First Language
Hindi
Proficient (C2)
C2
Bengali
Advanced (C1)
C1
Key Clients and Projects
- Heritage Village Resort and Spa Manesar/Goa: Developed a comprehensive marketing strategy that increased inquiries and bookings by 25% in the first quarter post-launch.
- The Leela Ambience Convention Centre Delhi: Spearheaded marketing initiatives, leading to an uptick in high-profile event bookings and enhanced venue reputation.
- BMW & Honda: Managed high-profile event activations, elevating the brands’ visibility and engaging key stakeholders in key markets.
- Gulshan Developers: Conceptualized and executed real estate branding strategies, increasing lead generation and market awareness.
- The Indian Government: Collaborated on the design and marketing of electric buses and Metro One Card, significantly enhancing public awareness.
- Bholason Jewellers: Crafted luxury brand positioning strategies, resulting in higher brand perception and sales growth.
- TARC: Developed offline marketing strategies and media planning for TARC’s real estate projects, improving brand recognition and outreach.
Timeline
Founder and CEO
NewNib Media
07.2022 - Current
Marketing Executive
Shantanu Communication Design
02.2019 - 07.2022
Assistant Director
Happy Making Films
04.2018 - 06.2018
Bachelor of Arts - Journalism and Mass Communication
Jagannath Institute of Management Studies
High School Diploma -
The Shri Ram School Aravali
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