Dynamic and results-driven media professional with 22+ years of experience in digital content development, creative direction, video production, and media coordination. Adept at leading end-to-end production pipelines across entertainment, sports, broadcast, and digital platforms. Recognized for developing impactful content strategies, streamlining workflows, and delivering engaging, high-quality media that strengthens brand presence.
Digital Content Strategy & Development
Creative Direction & Conceptualization
Video Production (Broadcast & Digital)
Media Coordination & Team Leadership
Brand Storytelling & Visual Narratives
Multi-Platform Content Delivery (TV, OTT, Social Media)
Project Management & Client Collaboration
Sports & Entertainment Video Editing & Production
· 22+ Years of Media Excellence across entertainment & sports industries.
· Pioneered digital-first storytelling for live sports streaming platforms.
· Recognized for creative innovation in video production and high-pressure event coverage.
Built and mentored teams that successfully delivered award-nominated sports & entertainment content
Creative Director, Media Coordinator
Video Production Coordinator, Video Production Head, Video Director
08/2003 - Current
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· Company Overview: Balaji Telefilms, Meditech, NDTV, Star Sports, ESPN, Sony LIV, Hotstar, JioCinema, Sports18, jioHotstar
· Directed and supervised end-to-end production of digital and broadcast content including promos, features, news packages, highlights, and documentaries.
· Led cross-functional teams of editors, producers, and designers to deliver high-impact creative campaigns.
· Coordinated with broadcasters, OTT platforms, and stakeholders to ensure seamless execution of projects.
· Spearheaded video production strategy for sports events, enhancing fan engagement through innovative highlight packages and creative storytelling.
· Managed multiple large-scale projects under tight deadlines, consistently delivering content that boosted audience reach and engagement.
· Introduced workflow improvements that reduced production time and optimized resource allocation.
· Balaji Telefilms, Meditech, NDTV, Star Sports, ESPN, Sony LIV, Hotstar, JioCinema, Sports18, jioHotstar
· Produced and directed sports broadcast packages for ESPN, Star Sports, Sony LIV, Sports18, JioCinema & jioHotstar.
· Developed engaging OTT-first video strategies for platforms like Hotstar & Sony LIV.
· Creative direction for feature films & digital promos with Balaji Telefilms and NDTV Feature.
Executed multi-camera sports production coordination for major tournaments and leagues.
· Produced and directed sports broadcast packages for ESPN, Star Sports, Sony LIV, Sports18, JioCinema & jioHotstar.
· Developed engaging OTT-first video strategies for platforms like Hotstar & Sony LIV.
· Creative direction for feature films & digital promos with Balaji Telefilms and NDTV Feature.
Executed multi-camera sports production coordination for major tournaments and leagues.