Achintya Soni
Marketing Manager
Bengaluru
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 6+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
5
5
years of professional experience
2
2
years of post-secondary education
Work History
Marketing Manager
Zones
05.2023 - Current
- Partner Marketing Leader: At Zones, I spearheaded multi-channel IT Lifecycle services marketing (paid search, social media, content) to drive partner awareness and generate leads. This experience translates to planning and executing joint go-to-market strategies with partners, boosting partner-channel revenue. (Keywords: Partner Marketing, Go-to-market strategy, Revenue)
- Content & Collaboration Expert: Collaborated with creative teams at Zones to create impactful marketing collateral (presentations, emails, case studies) for partner programs. This aligns with your need to develop partnership collateral and co-create thought leadership content. (Keywords: Content Marketing, Collaboration, Partnership Collateral)
- Multi-Channel Partner Program Management: Successfully managed multi-channel partner programs at Zones, leveraging email marketing, social media campaigns, and physical events (partner summits) to maximize partner engagement and drive program success. My experience aligns with your need for a skilled partner program manager. (Keywords: Partner Programs, Email Marketing, Social Media Marketing, Physical Events)
- HubSpot & Partner Communication: Adept at using HubSpot to automate partner communications and workflows. Built strong relationships with partners at Zones through effective communication frameworks, keeping them informed, empowered, and incentivized to participate in joint go-to-market strategies. (Keywords: HubSpot, Partner Communication, Relationship Building, Go-to-market strategy)
Product Marketing Manager
Avaali Solutions Pvt. Ltd
03.2022 - 12.2022
- Boosted brand awareness for Web based Source to Pay platform
and generated leads while managing internal and external
marketing campaigns and programs. - Grew inbound marketing channel memberships by 3.6 times
compared to previous year within span of 4 months by
developing unified brand strategy. - Created multiple blog posts, social media copies, articles across
social media platforms on weekly basis to promote thought
leadership. - Conducted multiple webinars on topics such as shared services, robotic process automation, and source to pay automation to increase brand awareness and generate leads, demonstrating strong skills in event planning, content creation, and marketing.
- Researched industry and marketplace trends to develop
marketing solutions and enhance business operations.
Senior Associate Consultant - Marketing
Infosys ltd
05.2019 - 03.2022
- Managed creation of high-quality content across various categories, including blogs, whitepapers, and case studies. Effectively promoted this content through various digital channels to increase brand awareness and engagement.
- Developed and executed internal and external marketing communications to promote products and services to target audiences. Created engaging content for email marketing campaigns, resulting in 30% increase in brand awareness.
- Worked closely with leadership to plan and execute targeted campaigns and outreach for events. Successfully increased attendance and engagement through thoughtful pre and post-event communications.
- Coordinated efforts with multiple teams and stakeholders to gather requirements and develop client-ready deliverables. Demonstrated excellent project management skills to ensure timely and high-quality completion of assignments.
- Assisted Financial Services and Communications efforts by writing and editing assignments for both internal and external channels, including sales collateral, thought leadership, and marketing toolkit materials. Supported overall Financial Services leadership communications strategy and development of executive leadership communications.
Education
MBA - Marketing
Great Lakes Institute of Management
08.2017 - 07.2019
Skills
Brand Management
Accomplishments
- Completed INDUSTRYCreds certification program by Kraftshala, including ~150+ hours of training in brand campaign planning and social media strategy, as well as 30+ hours of market research
- Set up performance ads on Facebook for customer acquisition, finalizing campaign objectives, targeting options, bidding strategy, and creatives, while following best optimization practices
- Conducted empirical research studies on the impact of aesthetic and functional attributes in packaging of energy drinks on consumer behaviour, receiving a gold medal for the work during PGDM studies at Great Lakes, Chennai
Languages
English
Hindi
Timeline
Marketing Manager
Zones
05.2023 - Current
Product Marketing Manager
Avaali Solutions Pvt. Ltd
03.2022 - 12.2022
Senior Associate Consultant - Marketing
Infosys ltd
05.2019 - 03.2022
MBA - Marketing
Great Lakes Institute of Management
08.2017 - 07.2019
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