Achudhan Rajendran
Chennai,Tamilnadu
Summary
Accomplished Senior Sales Executive with success converting leads, exceeding quotas and maximizing revenue with proactive and ambitious strategies. Decisive, passionate and devoted to outperforming expectations. Attentive, resourceful and personable with customers.
Overview
9
9
years of professional experience
17
17
years of post-secondary education
Work History
Senior Sales Executive
MAS Brands
10.2019 - Current
- Establishing and expanding primary and secondary retail distribution networks
- Meeting distributors, dealers & retailers regularly
- Effectively managing distributors and motivating them to grow
- Developing a joint business plan with the distributor, execute & review
- Forecasting and implementing sales plans and meeting set objectives
- Achieving Monthly, Quarterly & Yearly sales target product-wise
- Managing primary, secondary & tertiary sales in allotted Cluster/area
- Managing & monitoring allocated long arm sales resources in the designated territory to drive sales growth through distributors, retailers
- Planning and executing product promotion schemes for distributors
- Recommending and coordinating for branding at retailers/distributors
- Continuous coordination with Channel, Cluster, Branch, Service, and Marketing.
Area Sales Executive
Aditya Birla Fashion & Retail Ltd
01.2017 - 09.2019
- Identify and activate key accounts and channel opportunities in the assigned area/territory
- Establish effective and cost-efficient sales and service procedures for the accounts
- Execute prescribed merchandising standards, promotions for key Accounts at the local franchise level
- Coordinate with senior management to develop monthly action plans for achieving targets
- Developed and delivered effective sales presentations to earn new business
- Coached and mentored sales associates to assist them in closing and finalizing sales
- Maintained a high level of accuracy with customer detail and paperwork
- Trained new employees on product knowledge and sales techniques.
- Monitored sales team performance, analyzed sales data and reported information to area managers.
- Provided impactful sales training and motivated sales team members to drive revenue growth.
- Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
- Set and achieved sales targets for [Type] region.
- Prepared sales presentations for clients showing success and credibility of [Type] products.
Sales Executive
Lovable Lingerie Ltd
03.2013 - 12.2016
- Identify and activate key accounts and channel opportunities in the assigned area/territory
- Establish effective and cost-efficient sales and service procedures for the accounts
- Execute prescribed merchandising standards, promotions for key Accounts at the local franchise level
- Coordinate with senior management to develop monthly action plans for achieving targets.
Education
MBA - Marketing
B.SC - Computer
01.2009 - 01.2012
GPA: 92
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01.2006 - 01.2008
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04.1994 - 01.2006
Skills
Business networking
Promotional planning
Territory development
Business development and planning
Goals and performance
Data analysis
Timeline
Senior Sales Executive - MAS Brands
10.2019 - Current
Area Sales Executive - Aditya Birla Fashion & Retail Ltd
01.2017 - 09.2019
Sales Executive - Lovable Lingerie Ltd
03.2013 - 12.2016
Meerut University, Secondary School - B.SC, Computer
01.2009 - 01.2012
Govt Higher Secondary School, School - ,
01.2006 - 01.2008
Govt Higher Secondary School - ,
04.1994 - 01.2006
Vels University - MBA, Marketing