Hi, I’m
Achyuth Mudigandla
Branding & Marketing Communication And Operations Expert
Bengaluru,KA
Summary
Vision-focused and strategic brand builder with a decade of experience driving equity and profit growth across diverse healthcare brands and categories. Proven track record in enhancing brand visibility and market presence for B2C, B2B, and B2B2C businesses. Expertise in branding and communication operations facilitates the development of innovative strategies that resonate with target audiences and foster lasting connections. Dynamic change agent committed to delivering impactful results in competitive markets.
Overview
12
years of professional experience
3
Languages
Work History
Amrita Homeopathy and Aesthetics Multi-speciality Clinic
General Manager - Branding, Marketing & Operations
01.2024 - Current
Job overview
- Led end-to-end brand development and positioning, ensuring a cohesive identity across digital, print, and on-ground presence.
- Conceptualized and executed brand campaigns that increased brand recall and patient acquisition.
- Oversaw content, design, and storytelling across social media, print, and video platforms, ensuring brand consistency and engagement.
- Spearheaded a new vertical launch (e.g., HealFit by Amrita Homeopathy), defining brand architecture, messaging, and go-to-market strategy.
- Directed daily operations acros all clinics, ensuring SOP compliance, cost optimization, and service quality.
- Streamlined patient experience workflows, and reducing wait times.
- Developed cross-functional coordination frameworks between clinical, pharmacy, and support teams to enhance efficiency.
- Implemented performance monitoring systems and dashboards for real-time operational insights and decision-making.
- Formulated policies and procedures to streamline operations.
- Developed and implemented strategies to increase sales and profitability.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
Sree Fertility Clinics
General Manager - Marketing & Operations
06.2023 - 12.2023
Job overview
- Developing strategic marketing and analytic plans (ATL, BTL, and Digital) for all eight clinics that focused on market growth and development.
- Conducting competitive marketing intelligence, generating reports on current market structures, and revenue.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Create brand strategies to identify new market opportunities.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Health Connect
Head - Branding & Marketing Communications
08.2021 - 03.2023
Job overview
- Designed, supervised, and launched Health Connect from scratch.
- Developed and maintained a content strategy in support of branding.
- B2B and B2C engagement and communication strategies.
Hearing Solutions
Manager- Branding & Marketing Communications
02.2019 - 03.2020
Job overview
- Key role in developing the company’s branding guidelines toolkit.
- Managed 32 clinics; developed a new clinic launch plan from scratch to commercialization.
- ATL, BTL, and digital plan and implementation.
- Manage various vendor budgets and payments.
- B2B ties and B2C campaigns.
- Arrange various CME and workshops.
- KOL Engagement and Trade-shows.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Streamlined workflows by identifying bottlenecks in existing systems and implementing appropriate solutions.
Apollo Health and Life Style Ltd
Asst Product Manager- PMT
05.2018 - 02.2019
Job overview
- Developing the training content, LBL, and scientific materials/manuals/modules for all the divisions.
- On-the-job training (OJT) for Business Development Executives and Managers, Product Launch, and Development.
- CME and KOL Engagement.
- Drove the design and positioning of the newborn screening test pan-India wide.
- B2B Strategies: Pricing and Placement.
- Collaborated with cross-functional teams to ensure smooth product rollouts and successful launches.
- Assisted in establishing pricing strategies, ensuring competitiveness within the market while maintaining profitability goals.
- Supported sales teams with training materials and presentations, boosting their knowledge of product offerings and enhancing their ability to sell effectively.
7 Boats
Marketing Manager
07.2016 - 05.2018
Job overview
- Developing strategic marketing and analytic plans (ATL, BTL & Digital) that focused on market growth and development.
- Conducting competitive marketing intelligence, generating reports on current market structures and revenue.
- Create brand strategies to identify new market opportunities.
- Build and oversee the B2B network.
MSD Pharmaceuticals
Marketing- PMT Exe (Intern)
08.2015 - 06.2016
Job overview
- Reputation Management.
- Conduct patient education programs, nurse’s education programs to educate them about the product.
- Brand Reputation Management.
- CME and KOL Engagement.
Abbott Nutrition
Marketing- PMT Exe (Intern)
05.2014 - 03.2015
Job overview
- A vital role in Marketing support for the sales team.
- Conduct patient education programs, nurse’s education programs to educate them about the product.
- Conduct induction programs for Sales Executives.
- CME and KOL Engagement.
Education
Manipal UniversityManipal, India
Pharmaceutical MBA from Marketing And Administration
01.2015
Kakatiya UniversityWarangal, India
Bachelor of Pharmacy from Pharmaceutical Sciences
01.2013
Skills
Online Brand Engagement
Brand Development (ATL, BTL & TTL)
Internal Branding & Operations Expertise
Customer Engagement Strategies & Loyalty Enhancement
Integrated Marketing Strategies
Profit & Loss Oversight
Operations Management NABH & NABL Accrediated
Operations Management
Process Optimization Expertise
Digital Advertising Expertise
CRM Expertise
Disclaimer
I hereby declare that the above-mentioned information is true and correct to the best of my knowledge and belief. Place: Hyderabad Date: 2025-05-27
Timeline
General Manager - Branding, Marketing & Operations
Amrita Homeopathy and Aesthetics Multi-speciality Clinic
01.2024 - Current
General Manager - Marketing & Operations
Sree Fertility Clinics
06.2023 - 12.2023
Head - Branding & Marketing Communications
Health Connect
08.2021 - 03.2023
Manager- Branding & Marketing Communications
Hearing Solutions
02.2019 - 03.2020
Asst Product Manager- PMT
Apollo Health and Life Style Ltd
05.2018 - 02.2019
Marketing Manager
7 Boats
07.2016 - 05.2018
Marketing- PMT Exe (Intern)
MSD Pharmaceuticals
08.2015 - 06.2016
Marketing- PMT Exe (Intern)
Abbott Nutrition
05.2014 - 03.2015
Manipal University
Pharmaceutical MBA from Marketing And Administration
Kakatiya University
Bachelor of Pharmacy from Pharmaceutical Sciences