Adam Christoffersen
Goshen
Summary
Dynamic and results-driven with a proven track record, excelling in sales and product management. Experienced in staff training and development, driving market share growth through strategic initiatives. Adept at fostering strategic partnerships and enhancing customer satisfaction, leveraging analytical skills to inform product decisions.
Overview
18
18
years of professional experience
Work History
Senior General Manager
Winnebago
01.2023 - 07.2025
- Directed product strategy to enhance production efficiency and streamline workflows.
- Mentored team members, fostering skill development and improving overall performance.
- Collaborated with cross-functional teams to align organizational goals with operational capabilities.
- Led sales, marketing, product development, engineering and bill of materials initiatives to align with market trends and customer needs.
- Directly managed multiple large dealer group accounts to drive sales and market share.
Senior Product Manager
Winnebago
01.2021 - 01.2023
- Led cross-functional teams to define and prioritize product roadmaps aligned with market trends.
- Developed and implemented strategic initiatives to enhance customer satisfaction and retention rates.
- Managed product lifecycle from conception through launch, ensuring alignment with organizational goals.
- Analyzed market data to inform product decisions, driving competitive advantage in the recreational vehicle sector.
- Collaborated with larger 3rd party marketing/advertising firms to launch new products to dealer partners and end consumers.
- Led research, development and launch of Hike 100 and Micro Minnie FLX which earned 2023 RV of the Year and Lightweight Travel Trailer of the Year.
Product Sales Manager
Winnebago
04.2018 - 09.2021
- Developed and implemented sales strategies to enhance product visibility and market penetration.
- Managed relationships with key clients, ensuring satisfaction and addressing concerns promptly.
- Analyzed market trends and competitor activity to inform product positioning and sales tactics.
- Collaborated with marketing teams to create promotional materials that effectively communicated product benefits.
- Gained engineering, supply chain, bill of materials and manufacturing insights on developing and building a travel trailer.
- Assumed full sales responsibility and accountability for all top line sales goals.
Regional Sales Manager
Winnebago
03.2017 - 03.2018
- Led regional sales teams to exceed quarterly targets through strategic planning and execution.
- Developed and implemented training programs that enhanced sales techniques for team members.
- Analyzed market trends to identify growth opportunities and optimize product positioning.
- Established strong relationships with key clients, fostering loyalty and repeat business.
- Directly managed a sales territory supporting dealers in IN, MI, IL, WI & MN.
District Sales Manager
Winnebago
10.2012 - 02.2017
- Developed and implemented strategic sales plans to increase market share within 40 dealerships in states of IN, MI, OH, KY, IL & PA.
- Led front line sales and product training to enhance customer engagement and drive positive brand perception.
- Responsible for market trends and competitor activities to inform pricing strategies and promotional efforts on ~20 different brands.
- Trained and mentored dealership sales representatives, fostering a high-performance culture within the team.
- Earned 2014 top market share growth within the company, growing from 13% to 18% in 12 months.
District Sales Manager Associate
Winnebago
01.2011 - 10.2012
- Acquired basic knowledge of the RV industry and Winnebago product offerings.
- Led factory tours with potential and existing retail customers.
- Worked cross-functionally with engineering, product management, marketing and manufacturing to plan and execute national product training sessions & factory tours.
- Gained hands-on outside sales experience traveling with District Sales Managers to support sales and product training at dealer partner locations.
Sales Development Representative
VGM Financial Services
08.2008 - 12.2010
- Gained broad knowledge of healthcare and health/wellness lending through collections, credit applications/approvals, basic data entry & account management.
- Worked with outside sales representatives and 3rd party brokers to secure financial lending for larger hospitals as well as individual doctor offices.
- Learned how to cultivate, nurture and grow customer relations after outside sales secured contracts.
Executive Team Leader - Guest Experience
Target
01.2008 - 07.2008
- Led initiatives to enhance guest satisfaction and streamline operational processes.
- Developed and implemented training programs for team members to improve service quality.
- Analyzed customer feedback to identify areas for improvement in guest experience.
- Collaborated with cross-functional teams to optimize store layout and product placement.
Education
Bachelor of Arts - Communications/Public Relations And Marketing
University of Northern Iowa
Cedar Falls, IA12-2007
Skills
- Staff training and development
- Sales & product management
- Strategic partnerships
- Results driven
Timeline
Senior General Manager
Winnebago
01.2023 - 07.2025
Senior Product Manager
Winnebago
01.2021 - 01.2023
Product Sales Manager
Winnebago
04.2018 - 09.2021
Regional Sales Manager
Winnebago
03.2017 - 03.2018
District Sales Manager
Winnebago
10.2012 - 02.2017
District Sales Manager Associate
Winnebago
01.2011 - 10.2012
Sales Development Representative
VGM Financial Services
08.2008 - 12.2010
Executive Team Leader - Guest Experience
Target
01.2008 - 07.2008
Bachelor of Arts - Communications/Public Relations And Marketing
University of Northern Iowa
2019 RV Business 40 under 40
Nominated internally by our GM as well as nominated by a supplier partner. Recognized as a top 40 RV professional under 40 to cultivate and lead the RV industry in the future.