Adari Muralidhar
Hyderabad
Summary
Competent and profit-focused sales professional with over 17+ years' of excellence in delivering optimal results in high-growth environments through initiatives that exceed business performance targets and achieve measurable outcomes in various sectors. Innate strengths in Retail Store Operations, Customer Service Operations, Team Leadership, Store Planning & Design, Coaching and Mentoring, Personnel Training & Development. Seeking a challenging opportunity in Retail sector in the areas of Business Development, Sales Management and Profit Centre Operations that will offer me an opportunity for professional growth while being resourceful & innovative. Highly knowledgeable Zone Manager recognized for increased sales volume of commodities, gold-standard service and excellent communication to maximize profit margin. Successfully handles staffing, training and development of team of sales specialists in respective geographic area, fostering culture of inclusion and fairness for all team members. Proven history of leveraging insights from market research and market analytics into compelling consumer creative strategies to achieve organizational goals.
Overview
15
15
years of professional experience
Work History
Zonal Manager
Bharti Airtel Ltd
Hyderabad
01.2024 - Current
- Currently Handling Metro with team size of 180+, including 13 on rolls (SMs and TSMs)
- Driving customer acquisition in broadband businesses, ensuring base growth.
- Driving the quality of acquisition of new customers, managing the base, and scaling revenue.
- Lead the design and execution of the go-to-market strategy for the entire product portfolio.
- Drive the extraction and utilization of the broadband assets through an innovative approach
- Competition tracking and pricing.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Attended trade shows, conferences, and seminars to promote company's brand awareness in the marketplace.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Ensured all customer inquiries were handled promptly and professionally.
- Assigned, managed, and tracked many leads per month.
- Developed and implemented strategies to increase customer retention and satisfaction.
- Met KPIs consistently by motivating exceptional team performance and enabling consistent sales with hands-on leadership.
Area Manager
Bharti Airtel Ltd.,
Tirupathi
10.2022 - 01.2024
- Handled the entire Rayalaseema and Prakasam Districts.
- Team size of 350+, including 17 on rolls (SMs and TSMs)
- Driving customer acquisition in broadband businesses, ensuring base growth.
- Driving the quality of acquisition of new customers, managing the base, and scaling revenue.
- Lead the design and execution of the go-to-market strategy for the entire product portfolio.
- Drive the extraction and utilization of the broadband assets through an innovative approach
- Competition tracking and pricing.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Attended trade shows, conferences, and seminars to promote company's brand awareness in the marketplace.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Ensured all customer inquiries were handled promptly and professionally.
- Assigned, managed, and tracked many leads per month.
- Developed and implemented strategies to increase customer retention and satisfaction.
- Met KPIs consistently by motivating exceptional team performance and enabling consistent sales with hands-on leadership.
Category Demand Lead - Fresh Category
Udaan India PVT LTD
12.2021 - 05.2022
- Worked closely with supply team to launch imported fruits and other exotics to increase the category profits
- Collaborated with operations team to reduce the RTO % from 17% to 4%
- Achieved Net PM % positive by reducing dump, second sales, RTO
- Collaborated with multiple cross functional teams with supply, operations and product to implement drive key initiatives and programs
- Implemented KAM model in Visakhapatnam and proved the mode to be a successful by increasing the order value order weight and order frequency
- Received Prestigious 'Udaan Ke champions' award
- Exceptional in Category Growth, Business Planning and forecasting Operations and Customer Experience
- Dynamically formulated execution models across seller operations, sales efficiency and seller engagement
- Prudently identifying training needs & develop training schedules for skill enhancement of the teams
Home Lead - Fiber Business
Reliance Jio Infocomm Limited
04.2021 - 11.2021
- Managing of end-to-end Jio Giga Fiber business at the Jio Centre
- Managing of sales and home connect operations through targeted customer base and revenues
- Updation of land-base, joint surveys and RFC release and to get permissions from societies, right of way application
- Timely execution of network deployment and Adherence to service delivery and assurance KPIs
- Maintaining of good relationships with local authorities
- Handling of any unforeseen situations and high level escalations
- To handle the Direct Sales Team and guide them to achieve the sales targets
- Driving of Business through local partners (BYOP & ATP's)
- Handling a team size of 148 People including Team Leaders, HCMS, HSPL, HSOs & JFEs (On Rolls)
- Coaching and mentoring of all the team members for business & career growth
- Funnel and daily basis sales report and channel business report
- Responsible for developing and identifying new FSA's to increase Home pass
- Ensuring of timely availability of contractors and partners Skills & Competencies
- Ensuring service processes and delivery are of the best quality as per the company standards
MMCEO - Sales
OYO Hotels & Homes Pvt Ltd.
05.2019 - 12.2020
- Solely responsible for end to end management of micromarket including P&L ownership, offline sales, operations and key accounts
- Creating new processes for improving operational efficiency
- Adding multiple properties in the portfolio with the right supply metrics
- Leading a team consisting of operations, business development, sales and property transformation managers
- Building sustainable key project channels as corporate, TA, Events, Associations and adding in new key projects & accounts
- Driving decisions across offline demand & unstructured channels and catering to customized needs of the clients across the country
- Carrying BTL and ATL marketing activities across AP with the help of team to expand the business in these untapped territories too
- Managing 1089 accounts with team of 10 Demand Managers, 04 Key Account Managers and delivering 1 Cr+ Room Revenue monthly
- Farming accounts through rigorous planning, exploring different avenues of business extraction, meeting different stakeholders and driving growth targets
Franchisee Retail Manager
Bharti Airtel Ltd.
07.2016 - 05.2019
- Single point of contact for the Business Partner and Coordinating with the Franchisees
- Identification of potential segments in the region for conducting activities
- Organize new initiatives and determining marketing activities for the same
- Liaise with building societies/ secretaries and obtain permissions for cabling in their premises
- Carry out promotions of the Company services using suitable media (banners, newspaper inserts, distribution at school gates or shopping malls)
- Handle a team of 25 to 35 direct sales executives and ensuring numbers on daily/weekly basis
- Funnel and daily basis sales report and channel business report
- Setting up wifi hotspots in our network area Qualification / Experience
- Ensuring service processes and delivery are of the best quality as per the company standards
- Visiting and inspecting the franchisees and imparting training about new product and services
- Monitor market Intelligence within the industry in terms of market
- Responsible for developing and identifying new franchise network across region
- Managing and monitoring day to day operation process of franchisees
- Coaching and mentoring of the store associates/members
- Ensuring profitability of all franchisee stores and continuity of the same
- Store manager and CRO recruitment for all Stores and making sure they are 100% Trained in our certification
- Handling faults and complaints from all stores and giving proper solution to 121 and CC Team
- Finding out Territory gaps and coming up with new stores across my territory
- Opening up New stores with 100% pre audit checklist
- Ensuring optimum stock level is maintained in the stores and Airtel money wallet is operational
Retail Area Manager
Reliance Communications Ltd.
08.2015 - 07.2016
- Ensuring achieving targets on monthly basis and making the stores in profitable stores handled(9 stores in VIZAG)
- Mainline responsibility for acquiring new customers for the Postpaid business on both GSM & CDMA platforms
- To handle and monitor the productivity of 36 RSEs
- Responsible for achieving daily, monthly & quarterly budgeted targets
- To handle the Direct Sales Team and guide them to achieve the sales targets
- Be responsible for handling Franchisee owned and Franchisee operated outlets and Mini RMS E2E(End to End operations) and driving them to achieve sales
- To ensure acquisition of genuine and high ARPU customers
- To devise, conduct & monitor various promotional campaigns and activities like roadshows, stalls, pamphlet distribution, group presentations in large residential colonies etc
- To build prospect base of potential customers
- To ensure collection of accurate documentation by the sales team members
- To analyze the funnel & devise methods to convert the leads to sales
- To identify and target Corporates / SMBs for CUG sales
- Be responsible for generating various business & other MIS reports
- Monthly store Audits on 11 parameters
Franchisee Manager
Telewings Communications Services Pvt Ltd
08.2012 - 08.2015
- Responsible to lead and co-ordinate with a team of 9 Relationship executives and one Team leader including cashier, commercial & Customer service executives
- Ensure that a Positive customer service experience is delivered at all the time through evaluation and review and liaison with relevant department
- Responsible for achieving monthly sales target
- Responsible for Customer satisfaction targets
- Responsible for Prepaid E-Load & special tariff voucher sale
- Responsible for the entire decorum of Store
- Ensure profitability of the store as per the targets given to store
- Doing regular audits of commercial and store for achieving good rating among the Quality audits
- Responsible for the sales target for prepaid, Vanity & Vas too
Key Accounts Manager
Uninor
05.2010 - 08.2012
- Handling Organized retail Account Management & Channel Business with retail chains from Sriakukalam to Eluru (5 Districts) with 35 CROs and 2 TL's
- Ensuring Merchandizing in the retail outlets
- Ensuring the achievement of Sales and Revenue targets according to AOP, MOP
- Coordinating with channel partner on events and marketing activities like kiosk etc
- Facilitation of CRE trainings to ensure continuous learning
- Conducting the road shows at commercial Areas, leaflet distribution
Team Leader
Tata Indicom
- Responsible for the overall market execution in terms of service levels, promotion communication and brand visibility
- Responsible for handling 7 QSO's (COCO's)
- Driving Sales from the Showroom (COCO's)
- Responsible for End to End Operations of all the COCO's
- Driving the sales team to conduct Road Shows
- Having tie-up with the Computer Vendors to promote Data Cards
- Responsible to achieve new registrations & revenue target for both Wire line & CDMA connections
- Meeting the Corporates and represent the Corporate plans & CUG connections
- Acquisition and Retention of the customers by providing / establishing a good customer service
Education
Graduation -
Andhra University
PG Diploma - Fire & Safety
NIFS
Skills
- Ms Office
- E POS
- CRM
- TIPPS
- Staff training and development
- Operations management
- Sales management
- Sales team leadership
Accomplishments
- 08/19, Collaboration Award winner in the Hub
- 09/19, Highest VAS Generated in South Region
- 11/19, Best MMCEO Award for Highest RR
- 07/21, Clash of Titans Award winner
Personal Information
- Date of Birth: 12/10/86
- Nationality: Indian
Timeline
Zonal Manager
Bharti Airtel Ltd
01.2024 - Current
Area Manager
Bharti Airtel Ltd.,
10.2022 - 01.2024
Category Demand Lead - Fresh Category
Udaan India PVT LTD
12.2021 - 05.2022
Home Lead - Fiber Business
Reliance Jio Infocomm Limited
04.2021 - 11.2021
MMCEO - Sales
OYO Hotels & Homes Pvt Ltd.
05.2019 - 12.2020
Franchisee Retail Manager
Bharti Airtel Ltd.
07.2016 - 05.2019
Retail Area Manager
Reliance Communications Ltd.
08.2015 - 07.2016
Franchisee Manager
Telewings Communications Services Pvt Ltd
08.2012 - 08.2015
Key Accounts Manager
Uninor
05.2010 - 08.2012
Team Leader
Tata Indicom
Graduation -
Andhra University
PG Diploma - Fire & Safety
NIFS
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