ADARSH ANAND
Mumbai
Summary
Experienced in setting, monitoring and managing strategic and tactical business plans focused on enabling sustained growth, improving operations and maximizing profits. Big-picture thinker with a good eye for overhauling processes and program operations.
Overview
5
5
years of professional experience
5
5
Certification
Work History
Business Head- Mobile
Adzmonk Digital Pvt Ltd
08.2023 - Current
- Generated leads, negotiated deal terms, and followed up to close deals
- Supported campaign managers by continuously monitoring advertisers' KPIs
- Integrated new partners with the company
- Developed and executed comprehensive mobile marketing strategies aligned with overall business objectives
- Formed long-term partnerships with strategic publishers and advertisers
- Represented the company at industry conferences and events, Ex AW Dubai & Bangkok
- Worked on the internal rewarded app, executed offers, and onboarded publishers
- Achievements: Recognized as the best performer in the team for 2023, Q4, showcasing dedication and excellence in account management
- Generated Q4 revenue of over $200,000k.
Head Of Performance Marketing
EverAdNet Solutions Pvt Ltd
01.2023 - 07.2023
- Established and maintained strong relationships with mobile app developers
- Analyzed and created forecasts to inform business strategies
- Implemented data-driven strategies for incentivized app campaigns, achieving 50% boost in user retention and generating $100k in monthly revenue
- Strategizing to provide the best ROI to the clients.
Sr. Affiliate Manager (Advertising & Partnership)
Appmontize Media Pvt. Ltd
04.2019 - 12.2022
- Coordinating with publishers and creating media mix to execute mobile campaigns
- Interfacing with the ad-network team for functions like negotiation, finalizing commercials, and identification of client requirement
- Worked on mobile marketing attribution platforms like-AppsFlyer, Adjust, Singular, and Branch and became familiar with fraud detection tools like AppsFlyer P360, and M-Filter
- Introduced DSP/SSP/RTB into the system
- Executed performance lead campaigns on a national and international level
- Achievements: Employee of the year 2021, for generating an annual revenue of $5 Million FY-2021.
Education
MBA - Marketing
SP Jain School of Global Management
Australia02.2024
Skills
- Account Management
- Business Development
- Digital & Mobile Marketing
- Rewarded Apps & Offer walls
- Forecasting & Data Analysis
- Excellent verbal & Written Communication
- Creative Thinking & Problem Solving
- Performance Optimization
- Fast Learning & Disaster Recovery
- S2S and API integration
- Report making
- Analytical
- Operations Management
- Project Management
- Business Planning
Certification
- Google Ads Apps Certification
- Campaign manger 360 Certification
- Display & Video 360 Certification
- Mobile Gaming Essentials by Snap Inc.
- International Mobile Gaming by Snap Inc.
Languages
English
Hindi
Personal Information
- Title: Digital Marketer
- Date of Birth: 01/20/99
Timeline
Business Head- Mobile
Adzmonk Digital Pvt Ltd
08.2023 - Current
Head Of Performance Marketing
EverAdNet Solutions Pvt Ltd
01.2023 - 07.2023
Sr. Affiliate Manager (Advertising & Partnership)
Appmontize Media Pvt. Ltd
04.2019 - 12.2022
MBA - Marketing
SP Jain School of Global Management
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