Adarsh Giri
New Delhi
Summary
Experienced marketing professional with a strong background in digital campaigns,content generation, client relations, and data-driven storytelling. Proven track record of enhancing brand engagement and customer connection through innovative marketing strategies. Expert in leveraging digital channels to maximize ROI and drive business growth. Committed to continuous learning and applying new trends in the evolving marketing landscape
Overview
3
3
years of professional experience
8
8
Certification
Work History
Marketing Manager
KIMO.AI
Amsterdam
12.2023 - 04.2024
- Spearheaded the development of new course categories, broadening market reach and enhancing company offerings.
- Led the creation and execution of lead generation strategies across Google Ads and Meta platforms, enhancing funnel development.
- Analyzed and Optimized funnel performance, significantly improving conversion rates and ROI.
- Partnered with design and content teams to align messaging with brand identity, ensuring resonance with target audiences.
- Orchestrated multi-channel marketing campaigns, boosting brand awareness, web traffic, and lead generation
- Develop and execute social media strategies, including content calendar planning, content creation, scheduling, and monitoring performance metrics
- Collaborate with cross-functional teams to define course objectives, curriculum, and delivery methods, ensuring alignment with business goals and market demand.
- Performed market analysis to better understand target audiences.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
Marketing Specialist
Rankfast
Delhi
05.2023 - 12.2023
- Managed client relations for a portfolio of 40+ clients, resulting in a 70% satisfaction rate (clients based out of UK, US, UAE and India)
- Developed and executed inbound marketing strategies that resulted in a 20% increase in website and Social media Traffic for platforms like LinkedIn and Instagram
- Worked on client side on overall 360degree communication campaign and helped them in brand management
- Generated leads through a variety of channels, including online marketing, social media, and networking, resulting in a 45% increase in qualified leads
- Streamlined and optimized marketing workflows to improve efficiency and productivity by 25%.
- Developed an email marketing program with automated workflows to engage customers through newsletters and promotions.
- Monitored online reviews and feedback from customers on various platforms to assess customer satisfaction levels.
- Summarized raw data and analyses and made recommendations based on findings.
Marketing Coordinator
Acro Service Corp
Noida
08.2022 - 03.2023
- Participate in PR activities such as developing and executing PR campaigns, generating media kits, and handling media relations
- Generating leads and targeting upcoming clients through social media such as Meta,LinkedIn and Twitter
- Conducting market research including identifying competitors, target audiences, and the best ways to reach them
- Maintaining active participation in various events for lead generation and networking on behalf of our organization
- Designing graphics and marketing materials, such as brochures and collaterals
- Work on inbound and outbound marketing campaigns.
- Assisted in creating presentations for clients outlining proposed solutions.
Process Executive
Cognizant
Gurugram
10.2021 - 06.2022
- Worked as a media analyst for US-based client DataMinr
- Cater to news from various social media networks in fields including public safety, political news, the entertainment sector, and corporate risks
- Verifying the facts and authenticity of the news and publishing it
- Involved in training newcomers to be efficient with tools and processes.
- Maintained quality control standards by monitoring the performance of process operations.
- Worked with management team to improve workflows and eliminate unnecessary tasks.
Intern
Hubhawks
Gurugram
04.2021 - 09.2021
- Worked as Marketing and Public Relations intern
- Involved in preparing marketing strategies for various clients to improve their brand image
- Involved in planning 360-degree communication campaign for clients
- Content generation and promoting into various social media platforms.
Education
Post Graduation - Advertisement and public Relations
Indian Institute of Mass Communication, Delhi
01.2021
Bachelor's degree - English Language and Literature/Letters
Dyal Singh College
01.2020
Skills
- Digital Marketing Expertise
- Brand Marketing
- Marketing Analytics
- Client Relations
- Social Media Strategy
- Content Generation
- B2B Marketing
- LinkedIn Marketing
- Internal and External Communications
- Consumer Acquisition
- Cross-Channel Marketing
- Integrated Marketing
- Marketing automation
- Email marketing campaigns
- Marketing leadership
- 360 Communication Campaign Planning
Certification
- Data Analysis with Spreadsheets and SQL (META)
- Introduction to Data Analytics (META)
- Fundamentals of Marketing Analysis (META)
- Fundamentals of Digital Marketing
- Social Media Marketing Foundations
- Google Analytics Certification
- Social media marketing Agency : Digital Marketing + Business
- Google Ads Search Certification
Personal Information
Title: Marketing Specialist
Awards
- President of Literature society
- Student Organizer
- General Secretary , Literature society
Publications
The Baton Magazine
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
References
References available upon request.
Timeline
Marketing Manager
KIMO.AI
12.2023 - 04.2024
Marketing Specialist
Rankfast
05.2023 - 12.2023
Marketing Coordinator
Acro Service Corp
08.2022 - 03.2023
Process Executive
Cognizant
10.2021 - 06.2022
Intern
Hubhawks
04.2021 - 09.2021
Post Graduation - Advertisement and public Relations
Indian Institute of Mass Communication, Delhi
Bachelor's degree - English Language and Literature/Letters
Dyal Singh College
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