Adarsh Kamani
Gurugram
Summary
Seasoned performance media associate manager with a comprehensive background in developing and executing media plans across multiple channels. Proficient in campaign management and optimization, with a proven ability to drive results and exceed client expectations. Possesses strong problem-solving skills and a dedication to continuously improving clients' businesses. With 2 years of agency experience, I bring a collaborative mindset and a willingness to learn and adapt in a fast-paced environment.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Associate Manager
Performics India
Gurugram
07.2023 - Current
- Developed and implemented paid media campaigns across multiple channels.
- Created detailed reports to track performance of campaigns and analyze ROI.
- Managed the daily operations of paid search campaigns across multiple channels including Google Ads, Bing Ads, Facebook Ads, and Instagram Ads.
- Conducted keyword research and identified target audiences.
- Managed budget allocation for all paid media activities.
- Negotiated pricing with vendors to ensure best value for money spent on campaigns.
Marketing Analyst
Performics India
Gurugram
06.2022 - 07.2023
- Created comprehensive reports on campaign performance metrics for senior management review.
- Optimized keyword bids, budgets, ad copy, landing pages and targeting to improve performance.
- Provided regular reports on campaign performance metrics such as CTR, CPC, CPA and ROAS.
- Assisted with new client onboarding by setting up tracking pixels and creating initial campaigns.
- Performed keyword research to identify relevant terms for targeting within campaigns.
- Identified opportunities for optimization through analysis of search query reports.
- Implemented strategies for improving Quality Score and maximizing reach at an efficient cost per acquisition.
- Generated insights from data analysis that helped drive strategic decisions.
Education
B.Com - Accounting And Finance
The BESC
Kolkata10-2021
High School Diploma -
Calcutta Boys' School
Kolkata05-2018
Some College (No Degree) - Marketing
Kraftshala
OnlineSkills
- Performance Analysis
- Pay-per-click advertising
- Campaign optimization
- Budget Allocation
- Audience Targeting
- Campaign Management
- Excellent writing skills
- Google Adwords
- Lead Generation Campaigns
- Teamwork and Collaboration
- Problem-solving aptitude
- Microsoft Office
- Reliability
Certification
- Meta Certified Media Buying Professional - CF00916573
- Meta Certified Media Planning Professional - CF00916573
- Kraftshala's Digital Media Specialization - 5626201
- Advanced Microsoft Excel - UC-35fa2118-6705-4b1f-bd6b-a5829d165415
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Affiliations
- I'm a big fan of sports, especially cricket. I've won several awards in cricket, including being named Man of the Series in the Performics Cricket Tournament.
- I find swimming really calming and therapeutic. I've even won some local swimming competitions.
- Cooking and eating are two of my favorite pastimes. There's nothing like creating and enjoying a delicious meal.
Timeline
Associate Manager
Performics India
07.2023 - Current
Marketing Analyst
Performics India
06.2022 - 07.2023
B.Com - Accounting And Finance
The BESC
High School Diploma -
Calcutta Boys' School
Some College (No Degree) - Marketing
Kraftshala
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