Adarsh Singh

1. Formulating actionable content for GPO and A/R leadership audience, while evaluating the performance of the distribution assets (paid ad copies, email scripts) and optimize them for better results.

2. Creating thought leadership content for leading Order to Cash leaders speaking at Radiance 2023 - the largest conference for the office of the CFO with 1000+ practitioners and experts from the world’s leading companies.

3. Collaborating and aligning with different stakeholder (including session speakers) for ensuring session success.

4. Creating session outline, title and abstract for internal and external experiential events across NA and EMEA markets.

5. Spearheading content program for A/R masterminds - an initiative to enable customers to directly engage with our product experts as well as their peers to create a reference-able cohort of super users.

1. As part of the content marketing team, I was responsible for owning content assets creation - from secondary research and story outline conducting secondary research to editorial calendar delivery. (Q3-Q4 2021)

2. Undertook ownership of content amplification campaigns for Gartner Magic Quadrant (I2C Applications) and SSON State of Order to Cash reports respectively.

3.Spearheaded content creation for “Netflix for Accounts Receivables” - an in-house video-only platform featuring short clips (under 2-mins) with transformational stories and educational content from industry practitioners.