Summary
Overview
Work History
Education
Skills
Projects
Certification
Timeline
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Adarsh Singh

Adarsh Singh

Kolkata

Summary

Dynamic GM with 8+ years' experience in Business Development, B2B SaaS Sales, and Product Management. Proven track record in end-to-end analytics solutions, specializing in strategic planning, CRM utilization, and GTM strategy. Expertise in EdTech, successfully leading P&L responsibilities and driving growth in Sales, Operations, and Marketing for prominent education centres. Adept at building strong relationships, managing the entire customer lifecycle, and executing cross-functional projects. Known for rapid trust-building, cross-functional collaboration, and motivating diverse teams for cohesive results. Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.

Overview

7
7
years of professional experience
1
1
Certification

Work History

General Manager : Sales & Marketing

Think & Learn Pvt Ltd
10.2021 - Current
    • Expanded portfolio size to 240 CR, leading a team of 600+ across West Bengal, Bihar, Odisha, Jharkhand, Guwahati and North Eastern Region.Designing and implementing sales and marketing strategies, cross-functional processes, and operational excellence for the Direct Sales and Inside Sales vertical - overseeing AGMs, ZBH, ABH, Senior Managers, ASMs, BDMS & TL to contribute 20 CR as a monthly target.
    • For Inside Sales model led a 100 CR portfolio with a team of 250+ in the Eastern Region.Expanded responsibilities to lead and manage Senior Managers across different segments, including K3, K10, JEE, and UPSC.
    • Expertise in managing the entire customer lifecycle, from lead generation to retention and renewals. Implemented strategies for lead generation, market analysis, and competitor analysis. Customer Satisfaction Management through NPS and CSAT, emphasizing a customer-centric approach.
    • Drove the successful execution of offline marketing events for lead generations while closely managing costs constraints associated with event planning activities.

Assistant General Manager : Eastern Region

Think & Learn Pvt Ltd
06.2020 - 11.2021
    • Led and directed a team of 300+ trainees, associates, managers, and ASM/Sr Managers, aligning them with business targets, and driving a culture of excellence and accountability. Achieved a 10% increase in Customer acquisition through B2B and B2C Sales.
    • Built and maintained strong relationships with business partners, schools, universities contributing to growth in both channels & increased lead generation.
    • Ranked among the Top-3 AGMs nationwide, showcasing exceptional leadership and business acumen. Exceeded Revenue Expectations by 150%, achieving overall approx 15 Cr Monthly during the serving period as an AGM.
    • Driving Sales & Marketing (market & competitor analysis, GTM plan, (ATL/BTL campaigns) in physical and digital space.
    • Effectively lead and manage a diverse team of 80+ members, including Marketing Managers, Service Counselors and Business Development Executives (BDEs) to drive lead generation for the sales team.

Senior Business Development Manager - West Bengal, Assam & North Eastern States

Think & Learn Pvt Ltd
04.2019 - 06.2020
  • Led a team of 20 focused BDMs across regions like West Bengal, North East, and Assam - Exceeded revenue expectations by an impressive 150%, achieving an overall monthly revenue of approximately 8.5 Cr during the tenure as Senior Business Development Manager.
  • Effectively increased the team performance by 55% through mentoring cross functional teams, effective CRM, analyzing market and consumer trends on a periodic basis which resulted in consistently being ranked among the Top-3 SMs nationwide.
  • Contributed to the strategic growth plan for the Eastern Territory and achieving biweekly objectives and boosting sales. Planning, strategizing Pre-Sales and generating revenue to achieve target.
  • Spearheaded pre-sales initiatives, demonstrating expertise in generating high-quality leads through strategic channels, including cold calling, email campaigns, and targeted social media outreach.

Business Development Manager - West Bengal

Think & Learn Pvt Ltd
01.2018 - 04.2019
  • Recruited, trained, and developed a high-performing team of 25 sales representatives, resulting in a remarkable 25% increase in overall sales performance through Direct Sales Channel.
  • As a Team Manager, consistently realized approximately 1.5 Cr on a monthly basis, exceeding set standards, and secured a position among the Top-10 Business Development Managers (BDMs) PAN India throughout the serving tenure.
  • Led a cross-functional team, leveraging time-series forecasting for ED-Tech trends, optimizing refunds via automation, and improving SLAs for enhanced customer experiences.
  • Developed a targeted email campaign that contributed to a substantial 15% increase in sales. Implemented a social media strategy that led to a notable 10% increase in followers, enhancing brand visibility and engagement. Developed and executed an SEO strategy resulting in a significant 15% increase in organic search traffic, optimizing online visibility and user engagement.


Senior Business Development Associate & Trainee

Think & Learn Pvt Ltd
11.2016 - 02.2018
  • Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
  • Expanded Sales through effective network development, identifying new, and prospective clients.
  • Implemented lead generation strategies through Below The Line (BTL) activities, effectively expanding the client base and driving business growth.
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets. Responsible for Direct Revenue Sales, Generated 1.55 crores of revenue within a short span of 15 Months.
  • Exceeded annual sales targets through consistent pipeline management and effective negotiation tactics.

Education

Executive MBA - Business Leadership Management -

Suresh Gyan Vihar University
Jaipur
11.2023

B.Tech Electrical and Electronics Engineering -

Manipal University (SMIT)
Sikkim
06.2017

Skills

    • P&L Management
    • SaaS Sales, B2B & B2C Sales
    • ATL & BTL Campaigns
    • Business Development & Client Relationship Management
    • Sales Forecasting & Revenue Augmentation
    • Key Account Management
    • Budgeting Allocation & Cost Optimization
      • Business Strategy & Implementation
      • Pre-Sales & Post-Sales Services
      • Market Penetration & GTM Strategy
      • Upsell and Cross-sell, Renewals
      • CSAT / NPS Survey and PMF Activities
      • Customer Lifecycle Management (CLM) & Service Delivery

Projects

  • Strategic Property Acquisition and Management for Retail Expansion : Identified properties for retail expansion, engaging in negotiations with landlords for favorable terms. Collaborated with Legal teams for due diligence and ensured timely completion of possession and fit-outs. The Strategic Property Acquisition and Management project significantly expanded the retail footprint, achieving a 10% growth in the store pipeline. The success was attributed to securing optimal locations, negotiating favorable terms, and ensuring accurate sales projections. The project showcased adaptability to technology, effective negotiation skills, and strong relationship management, contributing to both internal and external collaboration.


  • Customer Engagement Enhancement: Upsell,Renewal, Cross-Sell, and Retention Initiatives : Led cross-functional collaboration, developing a unified customer engagement strategy. Leveraged customer data for upselling, cross-selling, and personalized renewals, achieving a 6% renewal rate boost. Introduced bundled cross-selling, driving 5% higher conversions. Pioneered proactive retention initiatives, yielding 5% improved retention. The project yielded an 8% upsell/cross-sell increase and 5% retention growth, affirming dedication to satisfaction, and revenue.


  • CSAT/NPS Survey and PMF Activities Enhancement : Led a customer-centric project integrating CSAT, NPS surveys, and Product-Market Fit activities. Enhanced insights, drove strategic improvements, and aligned products with target markets. Designed and deployed surveys, adapted questions for pertinent feedback, and harnessed data to enhance products. Collaborated with teams, adjusting roadmaps based on insights. Achieved a 10% customer satisfaction rise and 8% NPS improvement, reflecting impactful project outcomes.

Certification

  • Advanced Business Development: Communication and Negotiation
  • Lean Six Sigma Foundations
  • B2B Sales Strategy: How to Effectively Engage Executives

Timeline

General Manager : Sales & Marketing

Think & Learn Pvt Ltd
10.2021 - Current

Assistant General Manager : Eastern Region

Think & Learn Pvt Ltd
06.2020 - 11.2021

Senior Business Development Manager - West Bengal, Assam & North Eastern States

Think & Learn Pvt Ltd
04.2019 - 06.2020

Business Development Manager - West Bengal

Think & Learn Pvt Ltd
01.2018 - 04.2019

Senior Business Development Associate & Trainee

Think & Learn Pvt Ltd
11.2016 - 02.2018

Executive MBA - Business Leadership Management -

Suresh Gyan Vihar University

B.Tech Electrical and Electronics Engineering -

Manipal University (SMIT)
Adarsh Singh