Adarsh Singh
New Delhi
Summary
Results-driven MBA graduate with a strong background in marketing and a proven track record of success in driving business growth. Adept at managing end-to-end marketing processes and leading teams to achieve strategic objectives. Currently serving as a Marketing Executive at ORRA Fine Jewelries Pvt. Ltd., overseeing the marketing operations for five retail stores in Delhi. Possess exceptional communication skills, enabling effective collaboration with cross-functional teams and stakeholders. Demonstrated expertise in developing and implementing innovative marketing strategies to enhance brand visibility, increase customer engagement, and drive sales. Proactive and detail-oriented, consistently delivering high-quality results within deadline-driven environments. Seeking opportunities to leverage my skills and experience to contribute to the continued success of a dynamic organization. My objective is to succeed in an environment of growth and excellence and earn a job which provides me job satisfaction and self-development and help me achieve personal as well as organizational goals.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Executive
ORRA Fine Jewellery
12.2022 - Current
- Managed end-to-end marketing operations for five retail stores in New Delhi, resulting in heightened brand visibility and increased sales
- Spearheaded innovative marketing campaigns, including cross promotions, kiosk marketing, and look walker strategy, driving a 20% increase in customer engagement and a 15% boost in sales
- Monitored and analyzed key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives and optimize future strategies for improved ROI
- Fostered strategic partnerships with influencers, bloggers, and industry experts to expand brand reach and credibility, leading to enhanced brand awareness and customer trust
- Utilized customer feedback and market insights to continuously refine marketing strategies and offerings, maintaining competitiveness in the ever-evolving market landscape
- Implemented data-driven decision-making processes, leveraging analytics tools and customer segmentation techniques to target specific demographics and enhance campaign effectiveness
- Directed and executed ATL & BTL activities for retail stores, ensuring seamless integration of marketing efforts and maximizing impact.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
Management Trainee
ElasticRun
02.2022 - 10.2022
- Collaborated with the Brand Engagement team to successfully onboard three new brands in the Biscuit category in North India, expanding the company's product portfolio and market presence
- Led a team of 14 individuals as City Manager, overseeing recruitment, training, and performance management activities
- Analyzed market trends and consumer behavior to identify opportunities for strategic expansion and revenue growth
- Implemented process improvements and operational efficiencies, optimizing workflows and enhancing organizational productivity.
- Improved management skills by participating in rigorous training programs and workshops.
- Assisted supervisors in setting clear goals, establishing priorities, and monitoring progress to ensure successful completion of tasks.
Affiliate Marketing Specialist
LeadsArk
04.2021 - 08.2022
- As an Affiliate Marketer
- Business Planning
- Lead Generation from Digital Media
- Customer Relationship Management
- Social Media Handling
- Content Creation
- Direct Sales
- Sales Management.
Summer Intern
Motilal Oswal Financial Services Ltd
10.2021 - 12.2021
- Conducted client consultations to assess financial needs and preferences, providing tailored recommendations and solutions
- New Business Development
- Business-to-Business (B2B).
Network Marketer
Ebiz.com
08.2017 - 02.2019
- Managed team of 100+ People
- Work on Customer Relation
- Generate Leads through social media
- Leads Management
- Direct Sales
Education
Master of Business Administration - Marketing, International Marketing
Savitribai Phule Pune University
Pune, India08.2022
B.Com - Business; Commerce
IEC University
Solan, Himanchal Pradesh, India03.2019
Skills
- Digital Marketing
- Social Media Marketing
- D2C
- Business-to-Business (B2B)
- Customer Relationship Management (CRM)
- Competitive Analysis
- Microsoft Excel
- Marketing Management
- Brand Marketing
- Personal Branding
Websites
Certification
- Excel
- Digital Marketing
Languages
English
Advanced (C1)
Timeline
Marketing Executive
ORRA Fine Jewellery
12.2022 - Current
Management Trainee
ElasticRun
02.2022 - 10.2022
Summer Intern
Motilal Oswal Financial Services Ltd
10.2021 - 12.2021
Affiliate Marketing Specialist
LeadsArk
04.2021 - 08.2022
Network Marketer
Ebiz.com
08.2017 - 02.2019
Master of Business Administration - Marketing, International Marketing
Savitribai Phule Pune University
B.Com - Business; Commerce
IEC University
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