Hub spot
ADARSH SINGH
Digital Marketing & Business Development Professional | Analytics & Insights–Focused
Gurugram
Summary
Data-oriented digital marketing professional with 4+ years of experience working with campaign data, performance metrics, market trends, and business reporting. Strong foundation in data analysis, dashboard creation, KPI tracking, and insights generation using SQL, Power BI, GA4, and Looker Studio. Actively transitioning into Business Analyst / Market Analyst roles by leveraging hands-on analytical exposure, market research, and stakeholder reporting experience to support data-driven decision-making.
Overview
5
5
years of professional experience
4
4
Certifications
2
2
Languages
Work History
Marketing & Business Development Associate
Universal Technology Services
Gurgaon
04.2024 - Current
- Analyze sales and marketing datasets to identify trends, gaps, and growth opportunities.
- Build and maintain Power BI and Looker Studio dashboards tracking KPIs such as lead conversion, CAC, traffic, and engagement.
- Improved website traffic by 40% and lead conversion by 20% through data-driven optimization strategies.
- Conduct market and competitor analysis to support business expansion and positioning strategies.
- Extract and analyze data using SQL to assess funnel performance, lead quality, and revenue impact.
- Prepare periodic analytical reports and present insights to internal stakeholders.
Digital Marketing Senior Executive
Multisoft Virtual Academy
Noida
04.2023 - 04.2024
- Conducted campaign and market performance analysis across digital channels, improving ROI by 40%.
- Analyzed user behavior and traffic trends using GA4 to support content and channel optimization.
- Performed keyword, competitor, and market research to identify growth opportunities.
- Created performance dashboards and MIS reports for leadership review.
Digital Marketing Executive
Ridge Brand Studio
Noida
01.2021 - 02.2023
- Analyzed B2B and B2C campaign data, resulting in a 30% improvement in ROI.
- Conducted audience segmentation and engagement analysis to improve targeting accuracy.
- Generated analytical reports on lead sources, conversion metrics, and campaign effectiveness.
- Collaborated with stakeholders to align business objectives with measurable KPIs.
Education
Master of Business Administration - Marketing & Management
Pacific Institute of Engineering and Management
New Delhi01.2023
Bachelor of Business Administration - undefined
Pacific Institute of Engineering and Management
New Delhi01.2020
Skills
Data Analysis & Reporting
Data Interpretation & Trend Analysis
KPI Tracking & Performance Metrics
Google Analytics 4 proficiency
Competitor analysis & Partnership building
Marketing funnel optimization & Advertising campaigns
Direct mail campaigns & Conversion rate optimization
Marketing automation & analytics
Web analytics & Content strategy
Microsoft office
Content creation, direction & Social media strategy
Team leadership & Presentation skills
Strategic planning & Analytical thinking
Meta Ads & Google Ads
Software
Apoloio
Zoom info
LinkedIn Sales Navigator
Looker Studio
Power BI
SQL
Certification
Google Analytics 4 (GA4) Certification
Timeline
Marketing & Business Development Associate
Universal Technology Services
04.2024 - Current
Digital Marketing Senior Executive
Multisoft Virtual Academy
04.2023 - 04.2024
Digital Marketing Executive
Ridge Brand Studio
01.2021 - 02.2023
Bachelor of Business Administration - undefined
Pacific Institute of Engineering and Management
Master of Business Administration - Marketing & Management
Pacific Institute of Engineering and Management
PROFESSIONAL STRENGTHS
- Strong foundation in data analysis, reporting, and interpretation of marketing and business performance metrics
- Experience working with large datasets to track trends, patterns, and performance indicators
- Hands-on exposure to dashboard creation and MIS reporting for management review
- Practical understanding of market research, competitor analysis, and customer behavior
- Ability to translate operational data into meaningful insights and recommendations
- Actively upskilling and transitioning toward Business Analyst / Market Analyst roles