Summary
Overview
Work History
Education
Skills
Timeline
Generic
Adarsh Bikash Saikia

Adarsh Bikash Saikia

Bangalore

Summary

Dynamic pricing strategist with a proven track record of over 12 years in driving gross margins through data-driven pricing models and collaborative sales initiatives. Expert in profitability analysis and process optimization, fostering a culture of innovation while enhancing team agility in a digital-first landscape.

Overview

15
15
years of professional experience

Work History

Head of Group-Pricing

Bennett Coleman & Company Ltd.
Bangalore
06.2013 - Current
  • Delivered a 10% annual yield increase on advertising inventory, significantly enhancing revenue against an annual turnover of ₹4,000 Crore.
  • Led the development of pricing strategies during the transition from a print-centric model to integrated print and digital solutions, enhancing client competitiveness and value.
  • Implemented strategic pricing frameworks for marketing packages, adapting to client requirements and digital media advancements.
  • Performed comprehensive profitability analyses of integrated 360° marketing campaigns across print, digital, and on-ground channels, driving a 15% gross margin increase over two years.
  • Collaborated with sales, product, and finance teams to enhance bundled offerings, achieving a 20% increase in high-value client acquisitions.
  • Leveraged historical campaign data and market benchmarks to introduce precise, data-driven pricing models, facilitating informed strategic decisions.
  • Created dynamic pricing simulations and scenario tools to optimize negotiation outcomes with key clients amid shifts to integrated media solutions.
  • Streamlined the pricing approval workflow to eliminate bottlenecks, enhancing process efficiency by 30% during peak demand periods.
  • Upskilled team members to excel in a digital-first environment, enhancing agility and fostering a culture of innovation.
  • Partnered with senior leadership to synchronize pricing strategy with company goals, achieving a smoother transition and clear commercial success.

Graduate Engineer Trainee

Tata Motors Ltd
Sanand
06.2010 - 06.2011
  • Oversaw the complete operations of the Tata Nano assembly line, ensuring compliance with quality standards and production targets.
  • Executed dealership-level sales and marketing initiatives, focusing on customer engagement, promotional campaigns, and performance tracking.
  • Conducted comprehensive training sessions for dealership staff on product knowledge and sales strategies, enhancing customer satisfaction and driving higher conversion rates.

Education

MBA - General Management

Indian Institute of Management Calcutta
Kolkata
04-2013

B.Tech - Mechanical Engineering

Indian Insitute of Technology Guwahati
Guwahati
04-2010

Skills

  • Pricing strategy
  • Profitability analysis
  • Data-driven pricing
  • Market analysis
  • Sales collaboration
  • Process optimization

Timeline

Head of Group-Pricing

Bennett Coleman & Company Ltd.
06.2013 - Current

Graduate Engineer Trainee

Tata Motors Ltd
06.2010 - 06.2011

MBA - General Management

Indian Institute of Management Calcutta

B.Tech - Mechanical Engineering

Indian Insitute of Technology Guwahati

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Adarsh Bikash Saikia