Varsha Mukund
Bengaluru,KA
Summary
A versatile PR Executive and Social Media Analyst with 9 years of expertise in developing and executing strategic communication plans. Skilled in building media relationships, creating compelling content, and using analytics to enhance brand visibility and audience engagement. Proficient in managing campaigns, influencer partnerships, and crisis communication, while collaborating effectively across teams to meet business objectives.
Overview
9
9
years of professional experience
Work History
Senior Insights Analyst
Sprinklr
04.2021 - Current
- Generated reports detailing findings and recommendations.
- Consult with key stakeholders and clients to articulate brand narratives and resolve communication issues.
- Analyze and derive actionable insights using the Sprinklr platform features to provide strategic counsel and help clients frame their communication strategy
- Conduct social listening, keyword tracking and sentiment reporting during positive and negative media cycles, large-scale media announcements and reputational challenges.
- Identify opportunities for increased brand visibility and provide data insights throughout the content development process to determine content effectivenesss
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
Account Manager
Adfactors PR
12.2019 - 03.2021
- Act as the primary liaison with clients, ensuring clear communication and timely delivery of all project requirements.
- Develop and execute internal communication strategies, including newsletters and other content aimed at employee engagement.
- Research and create external-facing content such as blogs, articles, and strategic narratives to promote brand visibility.
- Proofread and edit various content formats, including white papers, blogs, and articles, ensuring high-quality standards.
- Collaborate with design teams to ensure client specifications are met and deliverables are completed on time.
- Create and manage product-specific B2B campaigns, driving engagement and business growth.
- Develop comprehensive website content across various industries, ensuring alignment with client goals.
Senior Executive
20:20 MSL
10.2018 - 09.2019
- Build and nurture relationships with key media stakeholders across various channels to enhance brand visibility and media coverage.
- Develop and execute long-term communication strategies, including content creation (authored articles, press releases, etc.), to align with business objectives and market positioning.
- Serve as the primary liaison with clients, ensuring clear communication, managing expectations, and developing tailored communication strategies for new business opportunities.
- Lead the design and execution of market launches and activations, ensuring seamless implementation and strong brand impact.
Senior Account Executive
Edelman
12.2015 - 08.2018
- Collaborate with clients to understand their needs and create tailored communication strategies.
- Build strong media relationships to ensure optimal brand positioning across platforms.
- Develop influencer-focused communication strategies to drive brand engagement.
- Led retail activations for 45+ stores across India for a major jewelry brand, managing vendor relations and execution.
- Managed and trained a team of 3 to drive performance and growth.
- Draft content such as press releases, articles, and other client materials.
Education
Master of Science - Communications
Center For Management Studies, Jain University
Bangalore06-2015
Bachelor's in Commerce - Accounting
Jain University
Bengaluru, India06-2013
Skills
- Microsoft office
- Analytical thinking
- MS Excel
- Social Listening
- Content Strategy
- Audience Insights
- Reputation Management
- Influencer Marketing
- Media Relations
- Influencer Marketing
Timeline
Senior Insights Analyst
Sprinklr
04.2021 - Current
Account Manager
Adfactors PR
12.2019 - 03.2021
Senior Executive
20:20 MSL
10.2018 - 09.2019
Senior Account Executive
Edelman
12.2015 - 08.2018
Master of Science - Communications
Center For Management Studies, Jain University
Bachelor's in Commerce - Accounting
Jain University
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