Adel Zaki
Dubai
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 20+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
UAE Golden Visa Holder.
Overview
23
23
years of professional experience
Work History
Marketing Manager
Baxter International Inc. MEA
10.2023 - Current
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Proved successful working within tight deadlines and a fast-paced environment.
Senior Manager, Commercial Excellence and Training
Baxter International Inc. ECEMEA
07.2021 - 09.2023
- Develop & execute relevant trainings to help teams execute the ECEMEA business strategy, including therapy-focused, product knowledge, competitive landscape, and commercial selling skills
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Analyze training needs/gaps to develop innovative programs or modify and improve existing ones
- Conduct approximately 30 hours of trainings a month
- Identify and implement new learning techniques/industry best practices to drive learning through professional training
- Develop testing and evaluation procedures to drive effective outcomes utilizing Allego platform with a focus on employee feedback/ development
- Collaborate with medical affairs team to align on the training curriculum effectiveness and third-party eLearning training providers for online and face to face modules
- Utilize digital marketing platforms to create HCPs and subject matter experts to share best practices.
Head of Marketing
Baxter International Inc. Middle East
11.2019 - 06.2021
- Defined and executed five - year brand strategy with clear objectives and distinct tactics to reach/exceed top line (Sales) and bottom line (Profitability)
- Secured budget and resources with financial ROI metrics to ensure brand strategy success
- Developed and maintained comprehensive scorecard of key performance indicators delivering approximately 20% year-over-year growth
- Implemented marketing campaigns with core product messaging, positioning, and differentiation strategies
- Developed and successfully implemented agile product/therapy launch plans such as Advanced Acute therapy “Therapeutic Plasma Exchange” for Multiple Myeloma patients and hemostatic agents “Floseal”
- Established partnerships with regional teaching centers including the Center of Excellence for Acute Therapies at Sheikh Shakbout Hospital, UAE and the Advanced Surgery Training Center at Sharjah University, UAE to drive growth
- Developed and implemented digital marketing campaigns adopting omnichannel concept for the company partners (distributors) and customers (HCPs)
- Established methodologies and procedures to calculate number of end stage renal disease patients and the types of surgeries requiring hemostatic agents.
Head of Marketing
Baxter International Inc. Africa
03.2019 - 10.2019
- Assessed & identified business prospects within new African emerging markets through geographical expansion projects to maximize growth initiatives
- Sourced potential business partners eager to grow profitably and provide exceptional solutions to the customers
- Worked in partnership with local medical societies, such as “the African Association of Nephrology” to establish new treatment guidelines and therapy policies.
Marketing Manager
Baxter International Inc. ECEMEA
04.2018 - 02.2019
- Developed and successfully implemented marketing strategy, product branding and SMART KPIs
- Created & led marketing campaigns/events to maximize sales revenue focusing on a customer-centric omnichannel approach
- Prepared monthly sales reports to document sales volumes, forecast, geographical and account expansion and market share
- Conducted thorough market research to obtain detailed understanding of consumer needs and trends
- Measured profitability by product line and identified areas of improvement
- Achieved a 60% on overall business unit profitability
- Partnered with distributors to set strategy and improve performance
- Work together with customers to determine gaps and explicit needs that required immediate action
- Supervised creation of marketing materials and collaterals, including patient videos and testimonials.
Product Manager
Baxter International Inc. Middle East
05.2016 - 03.2018
- Led MEA regional market launches, delivery, and marketing of Baxter’s bio-surgical hemostatic products like Floseal and renal dialysis solutions like Extraneal (icodextrin) and Citrate based solutions
- Expanded Baxter’s presence in new markets like Pakistan, Libya, and Sudan.
Marketing Manager
Johnson & Johnson Medical Middle East
09.2014 - 04.2016
- Developed and successfully led strategic marketing plans for J&J’s spine surgical devices in the Middle East, including spine deformity systems like Expedium.
Product Manager
Johnson & Johnson Medical Middle East
01.2010 - 08.2014
Orthopedic Product Specialist
Johnson & Johnson Medical Gulf
10.2004 - 12.2009
Renal Therapy Resident
Cairo Kidney Center Egypt
03.2003 - 07.2004
Orthopedic Resident
Cairo University
03.2001 - 02.2003
Education
Diploma - Organizational Leadership
INSEAD
Dubai, UAEDiploma - People Manager Development
Baxter
Dubai, UAEDiploma - Marketing Excellence
Johnson & Johnson
Barcelona, SpainDiploma - First Line Leader
Johnson & Johnson
Dubai, UAEDiploma - Digital Transformation in Healthcare
Harvard Medical School
04.2023
Diploma - Integrity Selling Course AIDINC
Johnson & Johnson
Dubai, UAE04.2010
M.B, B.CH - Medicine & Surgery
Cairo University
01.2000
High School Diploma -
Tillamook High School
05.1994
Skills
- Surgeon by Practice
- Business Strategy
- Organizational Leadership
- Market Development
- Marketing campaigns
- Strategic Marketing
- Digital Marketing
- Competitor Analysis
- Data Analytics
- Key Opinion Leader Management
- Cross-cultural & diverse leadership
- Distributor & Channel Management
Languages
Arabic
English
Timeline
Marketing Manager
Baxter International Inc. MEA
10.2023 - Current
Senior Manager, Commercial Excellence and Training
Baxter International Inc. ECEMEA
07.2021 - 09.2023
Head of Marketing
Baxter International Inc. Middle East
11.2019 - 06.2021
Head of Marketing
Baxter International Inc. Africa
03.2019 - 10.2019
Marketing Manager
Baxter International Inc. ECEMEA
04.2018 - 02.2019
Product Manager
Baxter International Inc. Middle East
05.2016 - 03.2018
Marketing Manager
Johnson & Johnson Medical Middle East
09.2014 - 04.2016
Product Manager
Johnson & Johnson Medical Middle East
01.2010 - 08.2014
Orthopedic Product Specialist
Johnson & Johnson Medical Gulf
10.2004 - 12.2009
Renal Therapy Resident
Cairo Kidney Center Egypt
03.2003 - 07.2004
Orthopedic Resident
Cairo University
03.2001 - 02.2003
Diploma - Organizational Leadership
INSEAD
Diploma - People Manager Development
Baxter
Diploma - Marketing Excellence
Johnson & Johnson
Diploma - First Line Leader
Johnson & Johnson
Diploma - Digital Transformation in Healthcare
Harvard Medical School
Diploma - Integrity Selling Course AIDINC
Johnson & Johnson
M.B, B.CH - Medicine & Surgery
Cairo University
High School Diploma -
Tillamook High School
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