Adele Dlima

Leading 10 brands. Managing a team of 10 account managers. Own and drive effective communication, digital and brand strategies to deliver growth for businesses.

• To drive client strategy across my portfolio of accounts and manage a team on how to work towards achieving the clients' business goals in the most effective manner by utilising their various marketing channels most efficiently
• To manage a portfolio of customers, taking responsibility for growing revenue
• To drive business growth through existing clients, developing a proactive action plan for your accounts in order to meet client retention and budget targets
• To build and sustain strong and long-lasting relationships with client-side senior managers and maintain frequent contact with any other third-party agencies used by each customer
• To specifically identify, propose, upsell and implement new projects and campaigns in order to meet and exceed each customer’s ROI and service expectations and to maximise revenue and profit

• To develop and oversee implementation of communication strategy and to achieve the desired brand positioning and leadership status
• To Formulate and direct implementation of the media plan ensuring cost and exposure alignment
• Drive agency and other partners to deliver brand communication and marketing plans based on the brand briefs
• Understand evaluation of agencies and creating KPIs for agencies
• To execute large scale BTL activations and also events for our B2B initiatives
• To understand Consumer research both on the qualitative and quantitative side

• To drive client strategy across your portfolio of accounts and advice customers on how to achieve their business goals in the most effective manner by utilising their various marketing channels most efficiently, advising on the interplay and integration between all digital channels and ensuring that advice is delivered with confidence and gravitas
• To manage a portfolio of customers, taking responsibility for growing revenue as well as the day to day management of these accounts
• To drive business growth through existing clients, developing a proactive action plan for your accounts in order to meet client retention and budget targets
• To build and sustain strong and long-lasting relationships with client-side senior managers and maintain frequent contact with any other third-party agencies used by each customer
• To specifically identify, propose, upsell and implement new projects and campaigns in order to meet and exceed each customer’s ROI and service expectations and to maximise revenue and profit

• Enhancing the level of strategic thinking of team members by evaluating and adding value and annual plans for key accounts
• Identifying innovative communication strategies exploring both web and mobile media in a manner that compels clients to go the extra mile and buy the ideas.
• Helping the business acquisitions and business development both through direct contribution
• Acquisition of new business from existing and new client relationships.
• Strategizing and ideating for key accounts and also convert into business opportunity for the agency
• Proactively identify ways and means to enhance the digital media deliverables for key accounts, going beyond briefs and closely working with the Account Planning teams

• Enhancing the level of strategic thinking of team members by evaluating and adding value and annual plans for key accounts
• Identifying innovative communication strategies exploring both web and mobile media in a manner that compels clients to go the extra mile and buy the ideas.
• My work helps the business acquisitions and business development both through direct contribution
• Acquisition of new business from existing and new client relationships
• Ensuring that as a Sr. Account Manager & Planner it is my responsibility to manage the account right from enquiry stage, to cost negotiations, to account acquisition, to overlooking project deliverables as per schedule, monitoring project costs, managing cost escalations, billing, and receiving payments
• Strategizing and ideating for key accounts and also convert into business opportunity for the agency
• Proactively identify ways and means to enhance the digital media deliverables for key accounts, going beyond briefs and closely working with the Account Planning teams

• Solely responsible in handling multiple accounts on a day-to-day basis
• Have been an internal part in the management process having conceptualized brand strategies and approach plans
• Foresighted and Generated leads for new business pitches
• An efficient mediator accountable for internal and external supervision using appropriate methods to facilitate the development of profitable business and sustainable relationships
• A prompt problem- solver ardent to solve client issues in an opportune manner, with follow-up when appropriate
• Co-ordinate with the advertiser teams to ensure optimum monetization of client websites
• Retain accounts through the development of strong relationships with key decision makers and users within an organization
• Deliver ongoing market analysis and assessment of competitors and market intelligence with a focus on the future and value creation
• Generated key reports and strategic plans for ongoing and new businesses

• Responsible for managing, supporting, and servicing the account related needs of an assigned set of strategic clients on a day-to-day basis
• Communicate, liaise, and negotiate internally and externally using appropriate methods to facilitate the development of profitable business and sustainable relationships
• Address client concerns and ensure the resolution of issues in a timely manner, with follow-up when appropriate
• Co-ordinate with the advertiser teams to ensure optimum monetization of client websites
• Retain accounts through the development of strong relationships with key decision makers and users within an organization
• Deliver ongoing market analysis and assessment of competitors and market intelligence with a focus on the future and value creation
• Assist with sales and marketing activity such as trade shows and conferences

• Direct Handling of clients and their Websites
• Coordinate with clients, in aspect to managing their websites through their CRM.
• Worked towards surpassing client expectations
• Sound knowledge of new market trends and technology and constantly updated on emerging technologies
• Customer contract negotiation and deal structuring experience; presentation, negotiation skills, sales concepts, strategies, and life cycle
• Understanding market prospects for new business