Adesh Srivastava
Group Head
Noida
Summary
7+ years of Experience in Campaign operations & Media Planning on programmatic and Social Media Channel. Strong understanding of Programmatic landscape. Skilled at handling different business Markets for APAC and US Market.
Overview
8
8
years of professional experience
4
4
Certificates
Work History
Group Head
Publicis Global Delivery
02.2024 - Current
- Identified areas of improvement through regular performance reviews, providing constructive feedback and coaching for team members.
- Overview of entire team operations related to planning and Optimization.
- Collaborated with other group managers to develop best practices for operational efficiency across departments.
- Optimized quality delivery by identifying gaps in process and regular error analysis.
- Enhanced team productivity by implementing efficient workflow processes and prioritizing tasks.
- Drove organizational change initiatives that resulted in streamlined operations, improved employee morale, and increased efficiencies throughout the group.
Business Manager - (Programmatic)
PGD APAC
05.2021 - 01.2024
- Managed the programmatic team handling media operations across APAC
- Accounts managed - Coca-Cola [05/2021- 02/2022], Singapore Tourism Board and BMW [03/2022 - 01/2024] .
- Facilitate campaign-level strategy planning to meet different campaign KPIs.
- Collaborate with onshore team to ensure seamless campaign workflow.
- Looked into the monthly billing for campaigns.
- Recommend innovative and never before tested executions to increase brand awareness.
Senior Executive - Programmatic/Social
GroupM
08.2020 - 05.2021
- Tactical planning and media activation– Indian Market.
- Worked closely with various functions related to the media buying process (i.e. finance, creative agencies) to ensure smooth business operations.
- Running BLS and video experiments to understand brand presence in the market.
- Negotiating with OTT partners for OLV campaigns for Google Assistant.
- Trafficking placements, floodlight pixels over CM360, wrapping tags over IAS for brand safety and ad fraud tracking.
Associate (Digital)
PGD APAC
10.2018 - 09.2020
- Drafted campaigns for Samsung Mobile segment for SG and ID market on OLD, OLV and Youtube.
- Managed both Analytics and Marketing arms of Samsung for campaign requirements.
- Setups and implementation of ad campaigns on Meta and DV360/TTD/Verizon Media.
- Commercial Modes – CPM, CPC, CPV, CPE, CPL, CPA.
- Regular communication with various vendor/supplier partners.
- Optimized campaign performance/engagement by monitoring metrics and taking quick initials for adequate results.
- Curating and configuring PMPs to drive better performance comparing to Open ex.
- Monitored Campaigns to formulate optimization strategies for minimizing cost-per-acquisition.
Analyst
Performics.Convonix
09.2017 - 10.2018
- Spend monitoring and sending pacing reports.
- Sending proof of delivery and wrap up report with insights.
- Drafted and maintained Business/Project requirements through various documents.
- Platforms: DV360, CM360, Teads Ads Manager, Verizon, TTD Meta, Twitter, IAS.
Education
Bachelor of Science - Mechanical Engineering
N.I.E.T
Greater Noida, India 04.2001 -
Skills
Strategic planning
Operations management
Performance improvement
Quality Governance
Process improvement
Team development
Marketing strategy
Google Analytics
PLATFORM
Display & Video 360
CM360
The Trade Desk
Meta Business Manager
Teads Ads Manager
Certification
Meta Certified Media Planning and Buying
Timeline
ISB Management Essentials
01-2025
Meta Certified Media Planning and Buying
07-2024
Display & Video 360
06-2024
Group Head
Publicis Global Delivery
02.2024 - Current
TAM Attention Expert
06-2023
Business Manager - (Programmatic)
PGD APAC
05.2021 - 01.2024
Senior Executive - Programmatic/Social
GroupM
08.2020 - 05.2021
Associate (Digital)
PGD APAC
10.2018 - 09.2020
Analyst
Performics.Convonix
09.2017 - 10.2018
Bachelor of Science - Mechanical Engineering
N.I.E.T
04.2001 -