Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Adesh Srivastava

Adesh Srivastava

Group Head
Noida

Summary

7+ years of Experience in Campaign operations & Media Planning on programmatic and Social Media Channel. Strong understanding of Programmatic landscape. Skilled at handling different business Markets for APAC and US Market.

Overview

8
8
years of professional experience
4
4
Certificates

Work History

Group Head

Publicis Global Delivery
02.2024 - Current
  • Identified areas of improvement through regular performance reviews, providing constructive feedback and coaching for team members.
  • Overview of entire team operations related to planning and Optimization.
  • Collaborated with other group managers to develop best practices for operational efficiency across departments.
  • Optimized quality delivery by identifying gaps in process and regular error analysis.
  • Enhanced team productivity by implementing efficient workflow processes and prioritizing tasks.
  • Drove organizational change initiatives that resulted in streamlined operations, improved employee morale, and increased efficiencies throughout the group.

Business Manager - (Programmatic)

PGD APAC
05.2021 - 01.2024
  • Managed the programmatic team handling media operations across APAC
  • Accounts managed - Coca-Cola [05/2021- 02/2022], Singapore Tourism Board and BMW [03/2022 - 01/2024] .
  • Facilitate campaign-level strategy planning to meet different campaign KPIs.
  • Collaborate with onshore team to ensure seamless campaign workflow.
  • Looked into the monthly billing for campaigns.
  • Recommend innovative and never before tested executions to increase brand awareness.

Senior Executive - Programmatic/Social

GroupM
08.2020 - 05.2021
  • Tactical planning and media activation– Indian Market.
  • Worked closely with various functions related to the media buying process (i.e. finance, creative agencies) to ensure smooth business operations.
  • Running BLS and video experiments to understand brand presence in the market.
  • Negotiating with OTT partners for OLV campaigns for Google Assistant.
  • Trafficking placements, floodlight pixels over CM360, wrapping tags over IAS for brand safety and ad fraud tracking.

Associate (Digital)

PGD APAC
10.2018 - 09.2020
  • Drafted campaigns for Samsung Mobile segment for SG and ID market on OLD, OLV and Youtube.
  • Managed both Analytics and Marketing arms of Samsung for campaign requirements.
  • Setups and implementation of ad campaigns on Meta and DV360/TTD/Verizon Media.
  • Commercial Modes – CPM, CPC, CPV, CPE, CPL, CPA.
  • Regular communication with various vendor/supplier partners.
  • Optimized campaign performance/engagement by monitoring metrics and taking quick initials for adequate results.
  • Curating and configuring PMPs to drive better performance comparing to Open ex.
  • Monitored Campaigns to formulate optimization strategies for minimizing cost-per-acquisition.

Analyst

Performics.Convonix
09.2017 - 10.2018
  • Spend monitoring and sending pacing reports.
  • Sending proof of delivery and wrap up report with insights.
  • Drafted and maintained Business/Project requirements through various documents.
  • Platforms: DV360, CM360, Teads Ads Manager, Verizon, TTD Meta, Twitter, IAS.

Education

Bachelor of Science - Mechanical Engineering

N.I.E.T
Greater Noida, India
04.2001 -

Skills

Strategic planning

Certification

Meta Certified Media Planning and Buying

Timeline

ISB Management Essentials

01-2025

Meta Certified Media Planning and Buying

07-2024

Display & Video 360

06-2024

Group Head

Publicis Global Delivery
02.2024 - Current

TAM Attention Expert

06-2023

Business Manager - (Programmatic)

PGD APAC
05.2021 - 01.2024

Senior Executive - Programmatic/Social

GroupM
08.2020 - 05.2021

Associate (Digital)

PGD APAC
10.2018 - 09.2020

Analyst

Performics.Convonix
09.2017 - 10.2018

Bachelor of Science - Mechanical Engineering

N.I.E.T
04.2001 -

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