Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Timeline
Generic
Adhiraj Jolly

Adhiraj Jolly

Gurugram

Summary

Dynamic and results-driven programmatic advertising professional with 4+ years of experience in executing impactful digital campaigns. Adept at leveraging top DSP platforms and advanced analytics to optimize performance and meet client objectives. Proven expertise in cross-market advertising strategies, media planning, and client communication. Passionate about exploring new challenges in digital marketing and staying ahead of industry trends.

Overview

4
4
years of professional experience

Work History

Associate Manager

Publicis Groupe (Publicis Media)
Gurugram
10.2020 - Current

Professional Summary

Programmatic Advertising Specialist with 4+ years of experience in executing high-performing digital campaigns across five international markets: India, Germany, South Africa, the USA, and the Netherlands. Proficient in managing diverse DSP platforms, including DV360, TTD, Google Ads, Amazon DSP, and Facebook Ad Manager. Skilled in media planning, campaign forecasting, advanced Microsoft Office applications, and influencer marketing. Known for strong communication skills, working closely with foreign clients to deliver data-driven solutions that meet KPIs while optimizing budgets.

Professional Experience

  • Developed and executed data-driven programmatic advertising strategies across platforms such as DV360, TTD, Amazon DSP
  • Managed media planning and campaign forecasting, ensuring efficient budget allocation and KPI achievement.
  • Utilized DV Pinnacle and IAS wrapping for enhanced ad verification and brand safety.
  • Collaborated with cross-functional teams to optimize campaign performance, preparing detailed reports and insights for clients.
  • Engaged with clients across different markets, tailoring campaign strategies to meet the unique demands of each region.

Professional Interests

A continuous learner passionate about exploring the depths of digital marketing. Eager to take on new challenges, showcase skills, and expand expertise in an ever-evolving industry.

Personal Interests

An avid reader with a focus on psychology, philosophy (non-fiction), and romantic comedy or romance (fiction). Enjoys video games and alternative indie, synth-pop, and Indian music.

Achievements

  • Successfully managed advertising inventories across multiple platforms, ensuring optimal budget utilization and high KPI attainment.
  • Supported brand growth for clients in diverse markets, adapting campaigns to regional preferences while maintaining global standards.
  • Received three RnR awards from the company

Education

Bachelor of Arts -

Indira Gandhi National Open University (IGNOU)
Delhi, India
02-2020

Skills

  • DSP Platforms: DV360, The Trade Desk (TTD), Google Ads, Amazon DSP, Facebook Ad Manager
  • Other Platforms: DV Pinnacle, IAS wrapping
  • Software Proficiency: Advanced Microsoft Excel, Microsoft PowerPoint, Microsoft Word

Affiliations

  • Three RnR Awards
  • Base Camp Certification

Languages

English
First Language
Hindi
Advanced (C1)
C1

Timeline

Associate Manager

Publicis Groupe (Publicis Media)
10.2020 - Current

Bachelor of Arts -

Indira Gandhi National Open University (IGNOU)
Adhiraj Jolly