ADHITHYA JK

• I drive top-of-funnel growth by identifying, researching, and engaging high-potential prospects through outbound and inbound channels.
• I qualify leads through structured discovery conversations to understand business needs, challenges, and buying intent.
• I work closely with BDRs, Account Executives and Account Managers to convert qualified leads into a strong and predictable sales pipeline.
• I maintain accurate CRM data across activities, lead status, and pipeline to support forecasting and data-driven decisions.
• I continuously refine my messaging, targeting, and outreach strategies based on performance insights and feedback.

• I conducted daily media monitoring across digital, print, and broadcast channels to track brand, industry, and competitor coverage.
• I analyzed media coverage to extract insights on sentiment, reach, share of voice, and narrative trends.
• I prepared and delivered daily, weekly, and monthly reports with clear analysis and actionable takeaways for clients.
• I worked directly with clients on reporting requirements, insights interpretation, and ongoing communication to ensure alignment with objectives.
• I supported client engagement by responding to data requests, refining reports, and translating raw media data into meaningful business insights.
• I continuously improved reporting accuracy and relevance by refining keywords, dashboards, and analysis frameworks.