Adiba Tarade
Belgaum
Summary
Skilled editor with background in managing content across various platforms, from digital media to print publications. Bring comprehensive understanding of content creation, proofreading, and editorial oversight to ensure accuracy and coherence. Possess strong command over language and adept at enhancing readability while maintaining author's voice. Successfully improved content engagement through targeted editing strategies and collaborative work with writers to refine articles for publication readiness.
Overview
3
3
years of professional experience
Work History
Content Director
Acethetic Lifespaces Pvt. Ltd.
Pune
03.2025 - Current
- Content Strategy Development: Develop and execute a comprehensive content strategy that reflects the brand’s aesthetics and values. Plan and manage content calendars for blogs, social media, newsletters, and promotional materials.
- Brand Storytelling: Craft compelling stories that showcase the uniqueness of each space designed by Aesthetics Lifespaces. Create engaging narratives for website content, brochures, and client presentations.
- Content Creation and Oversight: Write, edit, and oversee the production of high-quality content across various platforms. Collaborate with designers, photographers, and videographers to ensure the visual content aligns with the brand's voice.
- Marketing Support: Provide content support for marketing campaigns, product launches, and promotional events. Develop engaging social media content that enhances the brand’s online presence and engages the target audience.
- Team Leadership and Collaboration: Lead and mentor a team of content creators and freelancers. Work closely with the design, marketing, and operations teams to ensure a cohesive brand message.
- Client and Project Collaboration: Collaborate with clients to understand their stories, and reflect them in personalized design narratives. Develop project-specific content that complements the design vision and enhances the client experience.
- Content Performance Analysis: Monitor and analyze content performance using key metrics, and provide insights for continuous improvement. Adjust strategies based on feedback and market trends to maximize content effectiveness.
Managing Editor
Insights Success
Pune
01.2023 - 02.2025
- Planned contents according to publication's style, editorial policy and publishing requirements.
- Conferred with authors regarding changes in content, style or publication.
- Edited digital images lightly or with advanced techniques to create desired effects.
- Team Leadership: Led a team of 15 writers and editors, ensuring smooth collaboration and high-quality content delivery.
- Client Relations: Conducted interviews with key clients and industry leaders, building strong relationships, and creating influential feature stories.
- Project Management: Managed over 500 projects across multiple regions including ASIA APAC, USA and Canada, EMEA, ensuring timely delivery with no escalations.
- Content Strategy: Developed and implemented editorial strategies tailored to regional markets, helping to increase readership and align content with business goals.
- Quality Assurance: Reviewed and approved all content, ensuring consistency, accuracy, and adherence to editorial standards.
- Cross-Department Collaboration: Collaborated with marketing, design, and production teams to plan and execute successful campaigns.
- Training and Mentorship: Provided training and mentorship to the editorial team, supporting skill development, and encouraging creativity.
- Process Optimization: Streamlined editorial workflows, ensuring efficient operations, and maintaining consistent productivity without any issues.
Senior Content Consultant
VEmbroid Design Solutions
Pune
06.2022 - 01.2023
- Evaluated digital presence by product, service or brand to help define digital strategies.
- Designed email campaigns targeting specific customer segments.
- Implemented feedback from readers to improve content relevance and readability.
- Brainstormed, researched and contributed content ideas that appealed to target audience.
- Validated accuracy of information, data and references in written content.
- Ensured compliance with internal policies and external regulations regarding content creation processes.
- Assessed current website performance metrics against established goals.
- Curated relevant content for weekly newsletters, driving subscriber growth.
- I ghostwrote for leading brands like Notion Press and Draft2Digital, helping them build authority and connect with their audience.
- Delivered content that didn’t just rank well on search engines, but also resonated with readers, driving engagement and brand loyalty.
Junior Content Writer
Blackboard Media and Marketing
Belgaum
12.2021 - 06.2022
- Wrote original keyword-rich content following branding and SEO best practices.
- Consulted with sales and marketing staff to garner product and service information and discuss types of written advertising material.
- Presented ideas and storyboards to clients.
- Worked closely with writing team and senior creative staff to achieve shared vision.
- Developed engaging and impactful content to communicate the stories and achievements of public figures, including MPs, MLAs, CMs, and DCs.
- Created well-researched articles, speeches, social media posts, and press releases to enhance public image and media presence.
- Collaborated closely with political teams to ensure content aligned with campaign objectives and public narratives.
- Produced viral and relatable meme marketing content to engage audiences and increase brand visibility across digital platforms.
- Monitored social media trends to create timely and relevant content that resonated with target audiences.
- Managed multiple projects under tight deadlines, maintaining quality and consistency in all content deliverables.
Education
BBA - Digital Marketing
CBALC, KLE University
Belgaum, Karnataka10-2021
High School Diploma -
St. Joseph's Convent Pre-university
Belgaum, Karnataka04-2018
Skills
- Content strategy
- Brand storytelling
- Content creation
- Content performance
- Project management
- Editorial guidelines
- Research skills
- Creative writing
- Communication skills
- Proofreading
- Brand voice consistency
- Peer content editing
- Visual storytelling
- Promotional marketing and advertising
Accomplishments
At Insights Success, I had one of the most rewarding experiences of my career. I was fortunate to be recognized as the Shining Star of the Editorial and earned the Employee of the Month title for three months in a row. What made it even more special was getting promoted twice in a year — something I never saw coming but was incredibly grateful for. It was a place where my passion for writing truly thrived, and every challenge pushed me to grow and contribute in ways I’m proud of.
Timeline
Content Director
Acethetic Lifespaces Pvt. Ltd.
03.2025 - Current
Managing Editor
Insights Success
01.2023 - 02.2025
Senior Content Consultant
VEmbroid Design Solutions
06.2022 - 01.2023
Junior Content Writer
Blackboard Media and Marketing
12.2021 - 06.2022
BBA - Digital Marketing
CBALC, KLE University
High School Diploma -
St. Joseph's Convent Pre-university
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