Industrious Content Writer/Strategist offering an aptitude for developing innovative methods to bring creative visions to life. Possessing 6+ years of demonstrated success working for brands in BFSI, FMCG, Real Estate and Finance sectors.
Hi, I’m
Adidev Guru
Mumbai
Summary
Overview
8
years of professional experience
Work History
Vigor LaunchpadMumbai
Brand Strategy Manager
09.2022 - 03.2023
Job overview
- Lead the copy and strategy teams.
- Delivered high-quality, insightful and informative written content for Titan, LG, Oaksmith.
- Developed marketing strategies based on corporate objectives and market trends.
- Planned and executed creative modules for various events for clients like Phoenix Mall, HP and Dr. Agarwals.
- Collaborated with other departments to coordinate strategic marketing activities.
TingMumbai
Lead Copywriter
03.2021 - 12.2021
Job overview
- Created compelling and value-added content for a wide range of industries.
- Wrote copy for brands like Yes Bank, Jio Tesseract, Shapoorji Pallonji, Avendus and more.
- Translated creative ideas into tactical deliverables and initiatives.
- Collaborated with creative teams to brainstorm new promotions, products and marketing strategies.
- Devised and implemented social media ad campaigns to drive traffic to client websites.
- Liaised with clients to edit and modify copy to meet content expectations.
Engage Digital PartnersBangalore
Senior Project Manager/Content Manager
04.2019 - 02.2021
Job overview
- Planned/executed 360-degree content for Chelsea FC, including writing geo-targeted content for video IPs, social media hygiene and website articles.
- Proficiently performed an influencer activation campaign with Arjun Kapoor as Chelsea FC's brand ambassador.
- Wrote content for brand collaborations with Star Sports & Sportskeeda.
- Delivered over 20M geo-targeted views across all clients in a calendar year.
- Managed multiple teams engaged in content development for activities driven towards fan engagement in India.
Tonic WorldwideMumbai
Senior Copywriter
02.2017 - 04.2019
Job overview
- Supervised creative content within the team.
- Created effective messaging using language, graphics and marketing collateral for brands across industries, notably Kotak, Nutralite, Piramal Realty and NMIMS.
- Scripted and developed creative modules for Kotak 811's #IndiaInvited campaign.
- Worked on the product launch for Kotak Silk's #SheIsCourage campaign.
- Wrote content for Nutralite's interactive campaign on YouTube, to digitally launch its mayonnaise range.
- Developed advertising plans for other brands to capitalize on emerging trends.
Perfect RelationsMumbai
Associate Image Executive
03.2015 - 10.2017
Job overview
- Built and maintained corporate image, brand and identity for NVIDIA and Teradata.
- Lead the consumer diviison for NVIDIA, obtaining media coverage across many online media publications.
- Wrote, edited and reviewed various media content and press releases.
- Developed short and long-term PR strategies to improve organization's visibility.
Education
Manipal School Of CommunicationKarnataka, India
M.A. In Journalism And Communication from Journalism
03.2015
University Overview
Manipal Institute Of CommunicationKarnataka, India
B.A In Journalism & Communication
02.2013
University Overview
- Dissertation: A Comparative Character Analysis Of J.R.R. Tolkien's Lord Of The Rings: The Fellowship of The Ring and Peter Jackson's 2001 Adaptation
Skills
- Content Curation
- Content Development
- Content Strategy
- Social Media Campaigns
- Copywriting
- Marketing Communications
- Social Media Strategy
- Brand Positioning
- Brand Development and Marketing
- Marketing and Advertising
Languages
English, Hindi
First Language
Hindi
Advanced
C1
English
Advanced
C1
Accomplishments
Accomplishments
Led team to win the following awards for the campaigns I worked on:
Joyville's Joy Ho Campaign:
- Gold – Real Estate, Adgully DigiXX Awards 2022
Nutralite Mayo Launch Campaign:
- Bronze - FMCG Product Category, Campaign Media 360 Awards
Kotak’s IndiaInvited Campaign:
- Gold - Digital Marketing, Effective use of Market Research, ACEF Asian Leaders Forum & Awards 2019
- Bronze- Digital Marketing, Succesful use of Technology, ACEF Asian Leaders Forum & Awards 2019
BenchOfUnity Campaign:
- Bronze - Use of Social Media In a campaign, Campaign Digital Crest Awards 2019
- Bronze - Social cause supported by a corporate/brand, Campaign Digital Crest Awards 2019
- Silver - Best Microsite/Website, Indian Digital Marketing Awards 2019
- Silver - Best Social Media Brand, Cause Marketing, SAMMIE Awards 2019
- Gold - Best Integrated Campaign, DMA Asia ECHO Awards 2019
- Gold - Best use of Consumer Insight, Indian Marketing Awards 2019
Freelance Experience
Freelance Experience
March’ 23 – June’ 23: Viacom18
IPL Producer (Contract)
- Managed broadcast content for the first ever Odia Feed in the Indian Premier League on JioCinema. Planned content for daily pre-shows and wrote run-orders for all them.
- Managed the design and edit team responsible for creating broadcast content. Produced pre-shows and the live match feed.
- Identified and wrote content for special segments on JioCinema’s official YouTube channel.
Jan’ 22 – Mar’ 22: Glitch, Mumbai
Sr. Manager – Brand Strategy
Planning and executing social content for Disney+ Hotstar across all platforms.
April’ 22 – August’ 22: Sportskeeda (Contract)
Senior Scriptwriter
- Heading and supervising the content division of Sportskeeda – Combat Sports.
- Writing listicle scripts and video features for Sportskeeda Wrestling and MMA Worked with the core team to ideate on new Content IPs for the business.
Oct’17 - Feb’18: DigiOsmosis, Mumbai
Associate Creative Producer, Writer and Presenter
- Worked as Head of Video Production and presenter for Sportswallah..
- Managed editorial programming for Sportswallah; conceptualized a player signing video for FC Pune City.
- Led live shows with Ayaz Memon, renowned sports journalist.
- Held interviews with Indian U-19 Cricket Team Player, Abhishek Sharma, badminton world no. 10, HS Prannoy, a couple of Indian football players and so on
- Scripted a promo announcing Arjun Kapoor as team’s brand ambassador.
Timeline
Brand Strategy Manager
Vigor Launchpad
09.2022 - 03.2023
Lead Copywriter
Ting
03.2021 - 12.2021
Senior Project Manager/Content Manager
Engage Digital Partners
04.2019 - 02.2021
Senior Copywriter
Tonic Worldwide
02.2017 - 04.2019
Associate Image Executive
Perfect Relations
03.2015 - 10.2017
Manipal School Of Communication
M.A. In Journalism And Communication from Journalism
Manipal Institute Of Communication
B.A In Journalism & Communication
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