Dynamic professional with a proven track record at Meesho, adept in account management and leveraging analytical skills for data-driven decision-making. Excelled in onboarding national brands, enhancing category competitiveness, and optimizing supply chain processes. Achieved a significant increase in key account contributions, demonstrating exceptional teamwork and project management capabilities.
Personable and results-driven individual with strong ability to build and maintain professional relationships. Possesses in-depth understanding of client management and sales strategies, with expertise in negotiation and communication. Committed to driving client success and fostering long-term business growth.
Overview
6
6
years of professional experience
Work History
Assistant Business Manager (Grocery)
Meesho
07.2024 - Current
Onboarded national brands such as Parle and Britannia to meet user requirements and close the selection gap.
Launched regional Brands in the tea and coffee categories to enhance pricing competitiveness and effectively managed the supply-demand gap.
Identified underperforming products and implemented strategies to improve their performance or transition them out of the assortment.
Minimized out-of-stock instances and kept the metric under 10% across all categories by providing weekly projections to sellers, ensuring they were informed of any changes in the daily run rate due to seasonality or other factors.
Analyzed sales and market data to identify new growth opportunities for the category.
Developed strong relationships with vendors, leading to better product availability and improved negotiation power.
Category Associate (Women Ethnic Wear)
Meesho
07.2022 - 06.2024
Managed cross-functional teams to ensure timely delivery of project milestones and achieve business objectives.
Scaled the low asp products (below 200 rs) from 2 - 20% category share by optimizing the SCM costs for Women Kurtis category.
Developed and launched the complete Chikankari Kurti assortment, addressing challenges and reducing manufacturing time for hand-embroidered designs.
Optimized the discounting process during sale events by creating centralized trackers, reducing manual errors and minimizing last-minute delays.
Managed the demand side of the category, continuously analyzing performance to eliminate low-conversion SKUs and optimize the use of the landing page.
Senior Key Account Manager (Women Ethnic Wear)
Meesho
01.2021 - 06.2022
Worked with 60 Key Accounts contributing to 30% to the category.
Supplier Education for best practices to improve supplier health, maintaining constant supply and increasing MoM order flow.
Conducted field visits to gain a comprehensive understanding of the end-to-end production process, identify supplier pain points, analyze cost structures, and reduce markups, ensuring competitive pricing on our platform.
Increased client retention by developing and implementing customized account management strategies.
Key Account Manager (Grocery, Women Ethnic Wear)
Meesho
05.2019 - 12.2020
Launched new assortment, seasonal selection, and onboarded 30+ new sellers
Streamlined the entire supply chain process for the Walmart-Meesho partnership in Hyderabad.
Catalog Associate
Meesho
01.2019 - 04.2019
Listed approximately 60 catalogs per day, performing QC on keywords, spell checks, and enhancing catalog discovery by adding multiple images.
Managed vendor relationships, collaborating closely to resolve product listing and content inaccuracies.
Optimized search functionality by implementing relevant keywords and categorization strategies for products.