Aditya Doddamani

• Managed end-to-end operations for a ₹1.5 Cr monthly portfolio of 350+ restaurant partners, driving an all-time high of 45,000 in the Ahmednagar region. Achieving a MoM growth of 3%-4% Consecutively
• Elevated portfolio contribution margin by 25% to ₹65/order, against a cluster average of ₹37, optimizing commissionable value, increasing ad revenue per order by 75% to ₹30 /order, against a cluster average of ₹15, and reducing platform discount share to drive sustainable, long-term profitability.
• Generated ₹11 Lakhs+ in monthly incremental revenue by upselling campaigns, advertisements, and negotiating commission increases through strong relationship management and negotiations.
• Spearheaded City Launch Of Akluj with acquisition and onboarding of 50+ high-value merchant partners, providing training to accelerate initial transaction volume to 100 orders per day.
• Led hyperlocal marketing initiatives (e.g., Deal of the Day) that boosted app impressions by 30% and improved impression-to-order conversion by 6% by capturing and converting high-intent traffic.
• Leveraged customer segmentation analysis to restructure discounting strategies, reducing burn sustaining 3% MoM order growth and driving a 5% increase in ASV, with efficient use of the marketing budget.

• Spearheaded Go-to-Market (GTM) strategy and competitive analysis across 300+ retail stores in Mangalore and Bangalore, defining market entry strategies and gathering competitor insights.
• Optimized the distribution and placement strategy across a network of 40+ stores, leveraging data collection and retailer pain-point analysis to meet and exceed the ₹10 Lakh monthly sales forecast.
• Established and maintained partnerships with over 10 key channel partners, superstockists, and distributors to facilitate product launch into new markets and ensure sustainable, scalable growth

• Spearheaded the end-to-end launch of Rinse N Shine, encompassing fundraising, infrastructure development, team hiring, and establishing competitive pricing strategies.
• Secured a B2B sales contract with Mahindra, generating an annualized revenue of ~₹12 Lakhs (₹1 lakh/month) and guaranteeing service delivery.
• Led marketing campaigns that boosted SEO ratings by 112% and increased daily footfalls to 30 cars; simultaneously improved Google customer satisfaction to 4.8/5.0 (100+ reviews).
• Conducted primary market research via a survey of 250+ car owners to identify pain points, resulting in the creation of 10+ customized subscription plans.

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