Summary
Overview
Work History
Education
Skills
Accomplishments
Personal Information
Timeline
ADITHYA KANKIPATI

ADITHYA KANKIPATI

Digital Marketing Analyst
Hyderabad

Summary

Productive Digital Marketing Executive with expertise identifying market trends and customer needs to create highly targeted campaigns . Versatile professional well-versed in all aspects of online and offline marketing campaigns from concept development to launch. Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget.

Overview

15
15
years of professional experience

Work History

Analyst

Cognizant
Hyderabad
03.2022 - 08.2023
  • Enhanced customer satisfaction rates through detailed analysis of customer feedback data and subsequent improvements in service offerings.
  • Optimized resource allocation by conducting thorough cost-benefit analyses on potential investments.
  • Increased efficiency by streamlining data analysis processes and implementing automation tools.
  • Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.

Analyst Helpdesk

TTEC Pvt Ltd
06.2020 - 10.2021
  • As a part of Technical team, we need to assist our agents who are having issues regarding their work applications
  • We assist the agent by remotely accessing their systems and help them in carrying out their day to day activities
  • During my tenure in TTEC I had an opportunity to lead a team of 15 members for a period of 3 months due to Business requirements.

Subject Matter Expert

Mysmartpros
06.2017 - 06.2020
  • Managing the day to day activities of the team, Delegating tasks to team members, Developing and implementing a deadline for completing the targets, Conducting trainings of team members to improve their potential.

Business Operations Analyst

Accenture Solutions
06.2016 - 03.2017
  • Reviewing content profiles to determine policy violations, Auditing the content of reviewers and providing feedback on a daily basis, Preparing and sharing the Production/Quality stats with the leadership team, Participating on weekly client calls and cascading updates to the team with the documentation, Understand the dynamic nature of the process and adapt to the policy updates, Meeting client’s quality expectation of achieving quality score of over 90% in training and live, Reviewing page posts for ‘Branded Content Violations’ and escalating them for further review, Reviewing high profile posts of Images/Videos, which contains Branded Content elements to determine policy violations, Reviewing posts shared by celebrities and verified page owners to determine the third party branded content elements.

Fraud Analyst

Amazon
Hyderabad
03.2015 - 03.2016
  • The Transaction Risk Management (TRMS) team at Amazon builds platforms to ensure that ecommerce transaction is trusted, safe and protected from fraud
  • Duties and Responsibilities: Buyer Fraud Investigations, Checking all customer orders for possible fraud requires skilled investigators to review and examine suspicious activity
  • To be successful this worldwide investigation team uses powerful and intuitive software
  • This software has to retrieve, organize and display data from numerous Amazon services with accuracy, speed and without bias for a fair investigation

Customer Service Representative

ADP Private Ltd
Hyderabad
07.2010 - 03.2014
  • Manages the e-Access cases and resolves all ADP Client Issues and provides support to all the Major Accounts Client Service Centers, Coordinates with U.S
  • Based (client-liaison) Regional Office Champions through Team Leaders to ensure the accuracy, timeliness and overall effectiveness of resolving client issues, Resolve and/or troubleshoot all issues related to Client Services and provide complete solutions to enhance Client Satisfaction, Process cases in a timely manner to achieve agreed productivity and quality targets (as amended or notified from time to time) on all the tasks worked, When pre-authorized and requested, work additional hours to meet peak volumes, Demonstrate the ability to balance priorities and manage multiple tasks simultaneously, Remain up to date on the Process Updates and ensure 100% Quality, Remain up to date on current and emerging technological trends, and communicate these trends as appropriate, Managing high volume of clients.

Coding Agent

Digital Nirvana Information Systems
Hyderabad
09.2008 - 07.2009
  • As a part of this Coding team we as a team use to review articles in both web as well as magazines and use to could in the client tool as per the market and client guidelines
  • Certain projects use to require additional data based on the market trends to improve their products
  • We use to identify these trends and capture or code them accordingly.

Education

Bachelor of Science - undefined

Andhra Loyola College, Vijayawada, India

Skills

MS Office Applications (MS Word, Excel, PowerPoint & Outlook)

Accomplishments

  • Awarded Associate of the year for 2013 for providing 100% Quality and maintain Client retention.
  • On performing efficiently was given charge to audit work of my junior’s and train new associate.
  • Awarded by one of the client on delivering 100% client satisfaction.

Personal Information

  • Date of Birth: 02/28/87
  • Nationality: Indian
  • Marital Status: Single

Timeline

Analyst - Cognizant
03.2022 - 08.2023
Analyst Helpdesk - TTEC Pvt Ltd
06.2020 - 10.2021
Subject Matter Expert - Mysmartpros
06.2017 - 06.2020
Business Operations Analyst - Accenture Solutions
06.2016 - 03.2017
Fraud Analyst - Amazon
03.2015 - 03.2016
Customer Service Representative - ADP Private Ltd
07.2010 - 03.2014
Coding Agent - Digital Nirvana Information Systems
09.2008 - 07.2009
Andhra Loyola College - Bachelor of Science,

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ADITHYA KANKIPATIDigital Marketing Analyst