Aditi Anand
Product Manager
Summary
Product Manager with an MSc in International Business Management (Marketing) from Royal Holloway (Jan, 2025). Experienced in leading products from concept to launch across fast-paced startups and global client projects in SaaS, AI, B2B, and creative tech. Skilled in product roadmapping, agile delivery, market research, and go-to-market strategy. I approach product development as an alchemical process of revealing the unknown, uncovering insights and opportunities often overlooked by teams and audiences alike, guided by the principles of the Johari Window framework.
Overview
9
9
years of professional experience
5
5
Certifications
2
2
Languages
Work History
Product Management Intern
RSVR Tech
06.2025 - Current
- Serving as Product Manager, Creative Director, and Marketing Lead for StarryVibe, an AI-driven astrology platform blending Vedic intelligence with contemporary design.
- Led end-to-end product roadmap from research to MVP delivery, defining the product vision, key features, and user experience across chat, dashboard, and content modules.
- Conducted market research and competitor analysis to identify user gaps and refine brand positioning; collaborated with design and engineering teams in agile sprints to build and test core features, ensuring every milestone was delivered on time and within scope.
- Designed and optimised AI prompt flows, improved interpretive accuracy and tone, and directed the platform's creative identity i.e. UI style, visual language, and campaign aesthetics, for a cohesive brand experience and product differentiation.
- Developed the pre-launch SEO and content framework , including keyword architecture, competitor mapping, and on-page optimisation strategy to prepare for discoverability post-launch.
Result : Delivered a validated MVP with a distinctive brand identity, measurable early traction potential, and a scalable roadmap for next releases.
Associate Product & Project Manager
Aspire For Her
03.2021 - 08.2023
- Led the Women in Tech community with Amazon Web Services, scaling from 0 to 66,800+ members, driving 180,000+ engagements, and delivering 120+ live sessions across 7 cloud upskilling cohorts, each with ~95% participation and 40+ direct placements.
- Designed mentorship and interview prep workflows that improved placement conversion and long-term member retention, supporting over 300+ career transitions.
- Managed a portfolio of B2B talent programs for clients including Google, Salesforce, Spotify, Lululemon, NatWest, and the US Consulate, sourcing 6,000+ qualified candidates and positioning the platform as a scalable talent pipeline product.
- Owned the product lifecycle for flagship initiatives such as Women on Boards (95% engagement, NPS 9.6), from scope definition and user research to feature delivery and stakeholder alignment, ensuring timely, high-quality execution.
- Leveraged analytics and user insights to design reporting frameworks and performance dashboards; prepared partner-facing decks that informed strategic iterations and strengthened business relationships.
- Drove growth through systematic LinkedIn campaigns and partner acquisition initiatives, onboarding leading brands like Spotify and NatWest to a 790K+ member talent pool.
Marketing Consultant
JetSetQuest Travel Startup
12.2019 - 02.2021
- Led marketing and content strategy to increase platform engagement by 18% , combining creative storytelling with data-led decision-making.
- Conducted Go-To-Market research and competitor mapping to identify new growth opportunities and refine brand positioning .
- Collaborated with UI/UX designers to conceptualise and support the launch of a new digital platform, improving user retention by 10%.
- Managed CRM records using HubSpot , streamlining outreach and improving follow-up accuracy across campaigns.
- Built partnerships across the travel and lifestyle ecosystem, integrating user feedback to enhance service offerings and achieve a 15% uplift in product–market fit.
Pre-sales Tech Consultant (Bid Office)
Ericsson India Pvt. Ltd.
07.2016 - 07.2018
- Delivered technical and commercial proposals for multi-million-dollar telecom transformation projects, supporting clients such as Bharti Airtel and Vodafone-Idea.
- Created BOQs, SOWs, and financial models , ensuring solution alignment with business objectives and improving bid-win probability.
- Translated complex requirements into clear technical presentations, enabling stronger client engagement across EMEA and APAC markets.
- Built deep expertise in 3G/4G/5G core technologies, IoT, and cloud solutions, contributing to solution selling and knowledge-sharing initiatives within regional teams.
Education
Master of Science - International Business Management (Marketing)
Royal Holloway, University Of London
United Kingdom01.2025
Bachelor of Engineering - Electronics and Communications Engineer
Thapar University
India05-2016
Skills
Product lifecycle management
Product development
Project planning
Product vision and strategy
Project management
Critical thinking
Prioritization and execution
End to end feature delivery
Product positioning
Jira, atlassian, rally
Competitive analysis
Pricing strategy
Google workspace
Microsoft PowerPoint proficiency
Microsoft Excel
Skills
Google Analytics, Google Workspace (Sheets, Docs, Slides), Excel, Meta Ads Manager, Trello, Notion, Canva, Microsoft PowerPoint, HubSpot, Product Ownership, Go-to-Market Strategy, Brand Positioning, Campaign Planning, Paid Ads (Google, Meta, LinkedIn), SEO/SEM, Email Marketing, Funnel Reporting, KPI Analysis, AI Marketing Tools, CRM (HubSpot, Salesforce), Agile/Scrum, Cross-Functional Collaboration, Timeline & Budget Tracking, Storytelling, Visual Branding, Content Creation, Community Engagement
Creative Project
Independent Singer Songwriter: As an independent singer-songwriter since July 2019, music has been more than just an art form, it's been my space to create, connect, and evolve. It's taken me across borders, letting me collaborate with incredible artists and producers around the world. Featured by Rolling Stone India for my original work, for me, making music is an alchemical experience, where emotion turns into sound, and creativity feels infinite, opening up a world of endless possibilities.
Certification
IBM AI Fundamentals
Timeline
Product Management Intern
RSVR Tech
06.2025 - Current
Associate Product & Project Manager
Aspire For Her
03.2021 - 08.2023
Marketing Consultant
JetSetQuest Travel Startup
12.2019 - 02.2021
Pre-sales Tech Consultant (Bid Office)
Ericsson India Pvt. Ltd.
07.2016 - 07.2018
Master of Science - International Business Management (Marketing)
Royal Holloway, University Of London
Bachelor of Engineering - Electronics and Communications Engineer
Thapar University