ADITI BASU
Bangalore
Summary
19 years of expertise in IT sales and marketing, OEM and channel alliance, product licensing.
Overview
18
18
years of professional experience
Work History
Licensing Specialist
Crayon Software Experts
Gurgaon
03.2024 - Current
- Working with sales and delivery teams, this role establishes and shapes desired customer outcomes, and designs executable offerings to deliver value across the customer lifecycle.
- Throughout the sales cycle, this role demands active involvement, from shaping the opportunity to closing the deal, always working in partnership with the sales team.
- Manage and ensure compliance, and accurate reporting, for all Microsoft Volume Licensing Agreements (including EA, Select Plus, MPSA, Open License, and SPLA models).
- Assist with renewals and transitions as needed.
- Use Microsoft tools (e.g., Licensing Portal, Volume Licensing Service Center, Explore.ms) to manage licensing queries.
Client Services Partner
Triumph Gulf Enterprises
Bangalore
01.2024 - 03.2025
- Responsible for shaping how the portfolio of service offerings is positioned and sold to customers.
- Facilitating customer requirements, pitching services aligned with customer objectives, and qualifying deals.
Regional Compliance Manager – License Advisory
Adobe Systems
Noida/Bangalore
09.2022 - 11.2023
- Identify (hunt) accounts in SMB segment – engaged before /NET NEW engagements. Cross collaboration on a PAN India level with sales team/auditors/resellers to ensure consistency and alignment of customer engagement.
- Perform in-depth analyses of inventory data provided by customers using a variety of internal Adobe tools. Identify and analysis of actual Adobe installations, and deployment base on inventory data provided by customers, utilizing Linked In navigators.
- Review and summarize audit findings (post physical audit) with customer and concluding with a BOM Recommend changes to the existing analysis process to improve efficiency and effectiveness.
- Provide change recommendations to simplify processes/ Stay informed on changes in Adobe policies and strategies and be able to explain the impacts to partners. Ensure customer understands the Intellectual Property or contractual violation at hand, negotiate a resolution and transition.
Online Planning and Designing Head (Program Manager)
C.M.S International at Calcutta
Calcutta
09.2018 - 09.2022
- Creation of new business strategies (corporate segment) by working closely with sales and account teams to come up with a business development plan for business expansion.
- Staying up to date with customers' feature requirements and keeping in sync with competitors' software offerings.
Inside Sales Program Manager- ASEAN and ANZ
Juniper
Kuala Lumpur
12.2016 - 11.2017
- Working with Australian Corporate Customers in Commercial segment. Management of Inside Sales Partner Account.
- Managers (India and ASEAN) for monitoring of Partner Sales Achievement in the regions. Responsible for management and driving of cross-functional strategic initiatives Handling escalations in collaboration with cross functional teams and undertaking corrective measures to ensure better stakeholder relationship.
- Responding to the bids floated by customers to handle their current needs and/or expansion. Management of end-to-end Business Development (ideal customer profiling, prospecting & lead generation, product demo & sales pitching, contract negotiation & deal closure).
Inside Sales Manager - ASEAN and ANZ SMB
Microsoft
Kuala Lumpur
04.2014 - 02.2015
- Driving overall sales execution and relationship engagement strategy for enterprise customers. (Australian corporate customers in varied business groups.)
- Leading a team of Services Sales Executives by identifying opportunities and providing a holistic view of customer inventory to Sales, Partners, and Customers. Ensuring sales and profit targets through sales strategies, plans, and budgets within a specified timeframe.
- Responsible for identifying and responding to the needs of global allocation customers.
- Working towards the skill development of the team through training. Identification of new opportunities in other converged products and services.
Senior Account Executive
SAP India Private Limited
Bangalore
01.2012 - 12.2012
- Study of customer base to run sales campaigns for generation of new business-Scanning of the account set and working with the internal audit teams to realize high gaps of software license usage resulting into weekly sales campaigns targeting specific customer domain.
- Informing the customer of the Compliance Gap generated in the audit report and set timelines Discussion with the CIO about the misuse of licenses, explaining the outcome of the audit report and assign strict timelines.
- Sales negotiation to fill-in gaps of misused licenses-engaging in detailed discussion at CXO level to realize the license usage and not deviate from billing them at the LIST price.
- Working closely with internal teams for identification of and engagement in ongoing sales negotiations and work towards the closure; engage with entire eco-system including pre-sales, product teams and resellers to identify sales opportunities and engage with them to work as a catalyst to speed-up the sales cycle.
- Provide in-depth knowledge to participants to promotion of relevant Solutions Work with the factories to plan and execute sales events and technical trainings for engagement with channels and their development Work on business development strategies for the company.
Deputy Manager (On payroll of DTT working for Microsoft SAM)
Deloitte Touche Tohmatsu India Pvt Ltd
Gurgaon
04.2011 - 01.2012
- Identification of target customers in the SMB space – articulation of the client’s vision, products, solutions, and capabilities to CXOs.
- Build a database of customers based on their yearly sales turnover, domain of business, payment cycle, and expansion plan.
- Setting up sales processes for customer domains – single-handedly running the inside sales organization (setting up a team of cold callers for maximum reach-out).
- Identification, planning, and implementation of responses to competitive activity are understood through relationships with accounts and partners.
- Build relationships with new customers to understand their approach toward technology and investment plans.
- Scout various platforms, like Google search, LinkedIn, industry lists, and other such resources, to find prospective clients and contact key decision makers to pitch relevant services.
- Gather feedback from customers, gauge pain points, and pass insights to product and service teams for improving our offerings.
- Identification and plugging gaps in sales and support processes to ensure a wholesome experience for prospects and customers.
Program Manager / Account Manager- EPG
Microsoft India
12.2007 - 03.2011
Program Manager / Account Manager- EPG
Microsoft India
12.2007 - 03.2011
Education
Bachelor of Commerce (Hons.) -
Calcutta University
India01.2000
Skills
- Team management, including motivational conversations with team members
- BOQ negotiation
- Expertise in lead generation
- Digital marketing
Accomplishments
- Rewarded for over-achieving target by 120% for 3 consecutive quarters
- Over-achieved target by 188% in a quarter resulting in US $1.2M revenue for the Microsoft Sales team in 2009
- Participated in launching of DELL (Mohali site) for US Customer Care process
- Awarded the 'Best Performing Resolution Specialist' title for a quarter
- Given 'Centurion Certificate for Exemplary Quality Compliance' at American Express
- Best Feedback scores in TBASS resulting in the Team Player Awarded for three consecutive quarters
Languages
- English
- Hindi
- Bengali
Training
- Microsoft Sales Solution Process
- Six Sigma Quality Compliance at American Express
- Health of Compliance at American Express
Timeline
Licensing Specialist
Crayon Software Experts
03.2024 - Current
Client Services Partner
Triumph Gulf Enterprises
01.2024 - 03.2025
Regional Compliance Manager – License Advisory
Adobe Systems
09.2022 - 11.2023
Online Planning and Designing Head (Program Manager)
C.M.S International at Calcutta
09.2018 - 09.2022
Inside Sales Program Manager- ASEAN and ANZ
Juniper
12.2016 - 11.2017
Inside Sales Manager - ASEAN and ANZ SMB
Microsoft
04.2014 - 02.2015
Senior Account Executive
SAP India Private Limited
01.2012 - 12.2012
Deputy Manager (On payroll of DTT working for Microsoft SAM)
Deloitte Touche Tohmatsu India Pvt Ltd
04.2011 - 01.2012
Program Manager / Account Manager- EPG
Microsoft India
12.2007 - 03.2011
Program Manager / Account Manager- EPG
Microsoft India
12.2007 - 03.2011
Bachelor of Commerce (Hons.) -
Calcutta University
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