Aditi Bhattacharya
Bengaluru
Summary
Fashion Merchandising Professional with extensive experience in the fashion retail sector. Specializes in product selection, pricing strategy, competitor analysis, vendor negotiation, and team leadership. Drives sales growth for kid's wear brands through innovative merchandise selection and strategic pricing. Skilled in executing strategic initiatives and promoting cross-functional team collaboration.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Senior Product Merchandising Manager
YOUSTA, RELIANCE RETAIL
Bengaluru
10.2023 - Current
- Provided analytical insights on pricing strategy for diverse kids' wear products.
- Executed competitor benchmarking studies to inform strategic pricing decisions.
- Worked with cross-functional teams to align pricing with evolving market conditions.
- Developed comprehensive reports detailing market trends, competitor pricing, and consumer insights.
- Evaluated weekly sales data to uncover opportunities for strategic enhancements.
- Refined product pricing structures to maximize profitability outcomes.
- Facilitated negotiations with clients to establish beneficial contract agreements.
- Supervised a team of eight to successfully meet organizational goals.
Senior Product Manager
RELIANCE SMART BAZAAR, RELIANCE RETAIL
Bengaluru
03.2021 - 09.2023
- Created strategic roadmaps for 'LIVE SMART' products, ensuring alignment with customer demands and business objectives.
- Launched marketing campaigns to support new product introductions and boost brand recognition.
- Resolved operational issues to facilitate uninterrupted production flow in-store.
- Performed market research on current fashion trends and competitor activities.
- Evaluated sales data to identify best-selling items and improve inventory control.
- Analyzed competitive environment to direct product positioning and pricing decisions.
- Contributed to development of product pricing strategy based on local economic factors.
- Generated reports outlining market conditions, competitor prices, and consumer insights related to pricing.
Head- Merchandising & Business Development- Kids wear
Tarom Ventures Pvt. Ltd, Arun Exim and Indmoda exports
01.2017 - 03.2021
- Developed merchandise planning strategies in line with industry standards and trends for kids' wear.
- Formulated MRP-based option plans for seasonal product offerings.
- Managed a team of 20 fashion professionals to drive project success.
- Secured strategic partnership with leading online kids' retail platform, BABYHUG, from concept to launch.
- Launched private brand 'Tarom Jnr' (0-5 yrs) on Amazon.com and various domestic retail channels.
- Negotiated contracts and pricing agreements with suppliers to achieve advantageous terms.
- Exhibited brand Tarom Jnr at CBME, Mumbai, in 2018 to enhance visibility.
- Attended trade shows and networking events to explore new business opportunities.
Merchandise Manager
Sabyasachi Mukherjee
06.2016 - 12.2016
- Executed sample costing and MRP finalizations to meet Gross Margin standards.
- Created and implemented batch coding system in production for effective cost mapping of each product.
- Provided training and technical support to merchandisers within four key verticals: Sari, Lehenga, Kurta, and Men’s wear.
- Introduced standardized production procedures that significantly increased productivity.
- Accompanied Mr. Sabyasachi Mukherjee on domestic trips for successful store and collection launches.
Senior Merchandise Manager and Co-Founder For Brand- Kandyfloss & Bebe Comfort
M.R. HOSIERY PRIVATE LIMITED
03.2007 - 08.2013
- Secured strategic partnerships with leading Indian retailers for kidswear sections through end-to-end product development.
- Directed pricing strategies to enhance competitiveness in kidswear market.
- Conceptualized and developed seasonal collections for mass markets and specialty stores within tight timelines.
- Increased turnover from Rs. 1.21 crore in FY 2007-2008 to Rs. 6.35 crore in FY 2013-2014.
- Achieved 150% sales growth for private children’s wear brands ‘Bebe Comfort’ and ‘Kandyfloss’ within three years of launch.
- Enhanced market share in kidswear category through effective promotion planning and execution.
- Supported designers, merchandisers, and quality assistants to deliver high-quality results.
Education
Master of Arts - Fashion Management
University of Southampton
Southampton, U.K12-2014
Advance Diploma- 3Yrs Full Time - Fashion Design & Technology
Wigan And Leigh College (WLC)
Wigan & Leigh06-2004
Skills
- Product pricing strategy
- Competitor benchmarking
- OTB management
- Product development
- Brand management
- Merchandise selection
- Product lifecycle management
Languages
- English
- Hindi
- Bengali
Certification
- Certified Impetus software user, AI-backed PLM system
- Certified Centric application user, AI- backed PLM system
References
References available upon request.
Timeline
Senior Product Merchandising Manager
YOUSTA, RELIANCE RETAIL
10.2023 - Current
Senior Product Manager
RELIANCE SMART BAZAAR, RELIANCE RETAIL
03.2021 - 09.2023
Head- Merchandising & Business Development- Kids wear
Tarom Ventures Pvt. Ltd, Arun Exim and Indmoda exports
01.2017 - 03.2021
Merchandise Manager
Sabyasachi Mukherjee
06.2016 - 12.2016
Senior Merchandise Manager and Co-Founder For Brand- Kandyfloss & Bebe Comfort
M.R. HOSIERY PRIVATE LIMITED
03.2007 - 08.2013
Master of Arts - Fashion Management
University of Southampton
Advance Diploma- 3Yrs Full Time - Fashion Design & Technology
Wigan And Leigh College (WLC)
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