Aditi Bhide

• Identified appropriate marketing channels and target customers for campaigns.
• Generated new business with marketing initiatives and strategic plans.
• Wrote engaging and successful marketing, advertising and website copy.
• Devised effective marketing, sales and other promotional initiatives.
• Represented company and promoted products at events.
• Reached out to potential customers via telephone, email and in-person inquiries.
• Coordinated with social media, public relations and other teams to execute product introductions.

• Managed new employee orientation training process for more than 150 employees each year.
• Conducted onboarding process and successful deployment of new hires.
• Coordinated with internal and external subject matter experts for conducting technical training programs for managers focusing on specific industries.
• Researched and obtained relevant course materials to achieve training objectives.
• Reviewed and edited all training materials for accuracy and company policy compliance.
• Communicated all learning and performance objectives, schedules and training assessments to upper management.
• Researched, tied up and coordinated with an external training agency for imparting high impact simulation training programs to enhance productivity for sales teams.
• Analyzed effectiveness of training programs at all levels and recommended updates.

• Led a team of 7 sales managers leading their own teams of 15-20 sales associates each to achieve set targets for each team and overall region.
• Exceeded targets by building, directing and motivating high-performing sales teams for new customer acquisition and retention/renewals.
• Assessed each team's performances, analyzing data trends to determine and adopt best methods to improve acquisition of new customers.
• Assessed each individuals performance in the Retention team and designed best data flow logic to achieve highest conversion rates.
• Coached the sales managers to hold regular performance evaluations to assess strengths and weaknesses of their team members and provide counseling to improve productivity.
• Designed training content, programs and calendar for increasing productivity of sales associates on all aspects - product knowledge, enhancing sales and soft skills.
• Recruited a training manager to conduct induction trainings for new joinees, product, sales and soft skills trainings for all sales associates.
• Coached training manager to evaluate and train sales managers and sales associates on improving the quality of calls.
• Conducted recruitment drives to recruit highly talented and positive minded individuals in to the sales teams.

Alliances Manager (Jan 2004-Nov2004)

• Managed key relationships like Way 2 wealth, Cafe Coffee Day for distribution of group policies.
• Implemented business strategies to effectively target and tieup with new distribution partners.
• Initiated and successfully tied-up with retail brokers, agents and second hand car dealerships in the city and established a strong distribution network across Bangalore and Mangalore.
• Recruited, trained and managed a strong DST force of over 60 for selling motor and health insurance across the 2 cities.
• Handled problematic customers and clients to assist/coach junior employees to maximise sales and maintain excellent customer service.
• Coached the teams to nurture and build strong and long lasting partnerships.

Agency Manager (Nov 2004-May 2006)

• Setup the agency vertical in Karnataka by recruiting, training and motivating a strong team of 6 sales managers and a 8 sales associates across cities of Bangalore, Mangalore, Hubli, Belgaum and Bagalkot handling over 400 individual agents, HNI customers, second hand car dealers and retail brokers.
• Managed agent performance by proactively evaluating strengths and weaknesses and imparting necessary training and operations support for increasing productivity.
• Conceptualised and initiated tieups with housing complexes and MSMEs for setting up insurance desks within their premises - this eventually became a separate vertical -'Worksites' at a national level
• Initiated a cross sell initiative by empanelling non-motor loan DSAs of various banks to cross sell motor insurance to their existing customers.
• Diversified and expanded this to other DSAs and products
• Designed and planned short training programs for the workforce of broking houses and dealership points on products, processes, softskills to enhance their productivity.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.

• Identified and acquired new franchisees for opening new outlets across all 5 southern states of India.
• Identified and pursued valuable business opportunities to generate more revenues across all the franchisee outlets.
• Onboarded the new franchisee partners all through the process of sign-up, documentation till the operational launch of the salons.
• Providing marketing support and ensuring timely collection of franchise fee from all operational salons
• Liasoning between the marketing agency appointed by HO and the salons for all the marketing activities planned for the season.

• Conceptualised, planned and executed campaigns for increasing branding awareness amongst target customers. Successfully conducted campaigns around themes - Music -M-Que, Valentine - Love is in the air, 'Whooz that guy', 'Fit for a Rebel' for the launch of a new style named 'Rebel'
• Designed campaigns to increase footfalls into the retail outlets and encourage repeat purchases, upsell and cross sell.
• Developed marketing presentations aligned around new product launches for educating the distributors and dealers.
• Managed relationships with key fashion and trade magazines and provided content on a regular basis for increasing brand awareness.
• Coordinated with various portals to conduct online competitions and acquired customer details.
• Managed database of the existing customers and formed the 'Spykar Club' for the purpose of online and offline direct marketing activities.
• Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
• Planned and executed inventory clearance sales in all the major cities across India at the end of each season. Successfully conducted inventory clearance sales in Mumbai, Delhi, Pune, Jaipur, Kolkata, Hyderabad, Bangalore and Chennai and achieved record sales clearance for the season.