Summary
Work History
Education
Skills
Accomplishments
Timeline
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Aditi Bobby

Mumbai, MH

Summary

Hi, I’m Aditi. There’s a more detailed version of this, but at the core, I’m a huge lover of films and music, and they’re deeply intertwined with both my life and my work. I’ve had the pleasure of working as a director, producer, and developer in this space, and I hope to continue making cool things.

Work History

Manager - Creative Strategy and Content

Gully Gang
Mumbai
2023 - 2025
  • Lead all video projects for the label, including music videos, brand films and Gully Fest content.
  • Collaborated with team members to meet project objectives and deadlines.
  • Managed vendor relationships for external creative services and resources.
  • Facilitated creative team meetings to generate ideas and develop actionable plans.
  • Oversaw creative process from concept through completion, ensuring adherence to milestones, budgets, and quality standards.

Director and Producer

Freelance
Mumbai
2017 - 2025
  • Produced music videos for artists, including Dhanji, Frappe, Drv, and Unkill Ji on YouTube.
  • Developed promotional content for Premier League video featuring Dhanji and Rolling Loud 2025 for JHS.
  • Executed marketing strategies for Unkill's first release and established organic fan growth plans.

Producer

Supari Studios
Mumbai
2020 - 2023
  • Ideated and executed brand briefs within timelines and budgets, delivering films that met objectives and satisfied clients
  • Coordinated production schedules to ensure timely delivery across all project phases
  • Oversaw project budgets, maintaining cost efficiency throughout production
  • Reviewed post-production edits to ensure alignment with the creative vision
  • Planned and executed marketing and distribution strategies for completed projects

Lead Producer

Vitamin Stree
Mumbai
2018 - 2020
  • Led production teams to ensure timely project completion and quality standards.
  • Coordinated schedules and resources for multiple projects simultaneously.
  • Oversaw budgeting and financial planning for production initiatives.
  • Developed production schedules, budgets and objectives for projects.
  • Managed the development of creative concepts, scripts and storyboards.
  • Implemented quality control measures to maintain production standards.

Assistant Director

Candyland Productions
2017 - 2020
  • AD'ed for multiple films in competitions, including Toronto Film Festival and GBV Film Festival.
  • Executed script and concept ideation with minimal budget constraints.
  • Coordinated and managed crew to ensure smooth production processes.
  • Performed on-set duties to maintain operational efficiency during filming.

Assistant Creative Head

Fiction Factory
2017 - 2018
  • Maintained content uniformity while providing creative inputs across all materials.
  • Coordinated interdepartmental collaboration to ensure coherent project execution.
  • Supervised on-set execution to align with creative vision.
  • Facilitated brainstorming sessions to generate innovative campaign concepts.

Research and Development

TSPL Productions
2017 - 2017
  • Researched current trends in television programming genres to guide show development decisions.
  • Developed effective show formats, ensuring alignment with audience interests.
  • Established budgets and timelines to facilitate project execution.

Education

Bachelors In Mass Media - Media and Advertising

R.D National College
Mumbai
01.2019

Associate of Arts -

Sathye College
Mumbai
01.2016

High School -

Lilavatibai Podar High School
Mumbai
01.2015

Skills

  • Creative Direction
    Concept & Ideation Brand Storytelling Script Development Visual Language
  • Production & Content
    End-to-End Production Budgeting & Timelines Post-Production Supervision
  • Brand & Campaigns
    Brand Films Campaign Development Creative Quality Control
  • Leadership & Collaboration
    Creative Leadership Team & Talent Collaboration Cross-Functional Alignment
  • Client & Launch
    Client Communication Strategic Feedback Content Launch & Distribution

Accomplishments

Member of the Rotaract Club of Sathaye College

Timeline

Manager - Creative Strategy and Content

Gully Gang
2023 - 2025

Director and Producer

Freelance
2017 - 2025

Producer

Supari Studios
2020 - 2023

Lead Producer

Vitamin Stree
2018 - 2020

Assistant Director

Candyland Productions
2017 - 2020

Assistant Creative Head

Fiction Factory
2017 - 2018

Research and Development

TSPL Productions
2017 - 2017

Bachelors In Mass Media - Media and Advertising

R.D National College

Associate of Arts -

Sathye College

High School -

Lilavatibai Podar High School

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