Aditi Gupta

• Working with Account managers on daily basis to implement campaign's suggestions
• Managed 20+ projects for internal and external stakeholders and delivering results exceeding expectations
• Delivered positive customer experiences by implementing effective quality assurance practices
• Analyzed, implemented and reported performance of sales campaigns to enhance brand awareness and drive profits
• Supported Multiple Biggest Clients and their Frameworks and received Appreciation
• Optimizing digital media to drive traffic and expand online reach
• Supported various sales of different markets by providing great client experience with product knowledge and stakeholder management skills
• Training and mentoring new hires, resulting in stronger workforce development and increased productivity
• Quality check of cases worked by team to minimize errors
• Building great relationship with counterparts to drive values to customer's business
• Played pivotal role in securing new business opportunities through tailored proposals and presentations.
• Collaborated with cross-functional teams to drive successful completion of complex projects within deadlines.

Testing campaigns , analyzing key metrics and identifying opportunities to increase campaign performance

• Experienced working with data visualization tools by creating data and visualization concepts(Excel, Tableau)
• Experienced with statistical analysis and tools such as SAS,R or equivalent
• Developing digital campaign and web measurement strategies. Creating dashboards, data visualizations for campaign and website performance reports
• Develop new measurement strategies, metrics and goals for social and digital media team
• Improved tracking by selecting most relevant KPIs for monitoring and reporting
• Spearheaded online marketing initiates like paid advertising and affiliate programming
• Boosted accuracy of profiles by combining primary and secondary data sources with keyword research
• Created visually appealing reports showcasing campaign performance metrics for stakeholders'' review and decision-making processes.
• Managed over 3000 campaign optimizations targeting of Hungarian market, resulting in increased revenue.