Aditi Gupta
Mumbai
Summary
I am a media and communications professional with 15 years of experience in journalism, editorial content and the media and entertainment industry, along with recent experience in PR and strategic communications. My journalism background has given me a deep understanding of storytelling, media relations and what makes a narrative newsworthy. I bring this editorial perspective to brand and corporate communications, with experience across media relations, content strategy, stakeholder management and strategic storytelling.
Overview
15
15
years of professional experience
Work History
Account Director
AvianWe
Mumbai
07.2026 - Current
- Owned communications and narrative development for multiple client accounts across broadcast and FMCG sectors.
- Directed team activity to advance PR delivery for assigned clients.
- Managed client–journalist alignment using journalism insights to shape media coverage.
- Drafted briefing books and tracked industry news for client updates.
- Served as the bridge between clients and journalists using journalism insights.
- Trained junior public relations staff, enhancing their skills and ensuring consistency in quality of work.
- Crafted compelling press releases, newsletters and content for brands, engaging target audiences effectively.
- Developed and implemented comprehensive public relations strategies, enhancing brand visibility and reputation.
- Managed crisis communication, swiftly addressing issues to maintain positive public perception.
Assistant Editor
exchange4media
Mumbai
03.2023 - 05.2026
- Developed communication strategy and editorial content covering broadcast, policy, and marketing sectors.
- Wrote and edited thought-leadership articles, press releases, and executive messages for external stakeholders.
- Conducted interviews with senior business and marketing leaders to generate brand-aligned narratives.
- Moderated and represented brand at industry forums (chaired panel and roundtables regularly).
Principal Correspondent
WION (India’s International News Channel)
05.2022 - 12.2022
- Produced and presented TV news features, brand integrations, and special segments.
- Coordinated with editorial, production, and marketing teams to ensure brand-consistent storytelling.
- Delivered high-impact coverage on environmental sustainability, healthcare, and public policy issues.
Senior Correspondent
Press Trust of India (PTI)
04.2014 - 05.2022
- Reported on key ministries including Information & Broadcasting and Environment.
- Covered major corporate, policy, and legal developments—Zee–Sony merger, Disney-Reliance negotiations, 2G & Coal scam cases, etc.
- Produced accurate, SEO-optimized reports for national and international distribution.
- Mentored junior journalists, improving content accuracy and newsroom efficiency.
Staff Reporter
The Pioneer (English Daily)
04.2013 - 03.2014
- Reported on Delhi government, education, and health beats.
- Generated exclusive stories and edited copy for front-page placement.
Trainee/Assistant Producer
Headlines Today (Now India Today)
10.2011 - 12.2012
- Produced ‘Fast Track 50,’ a special series featuring 50 news stories.
- Supported prime-time shows (Centre Stage, News Night, Headlines Tonight).
- Managed ticker team to ensure timely, accurate news updates.
Education
Post-Graduate Diploma in Journalism - New Media
Asian College of Journalism
Chennai01.2011
B.A. - Journalism & Mass Communication
VIPS, Guru Gobind Singh Indraprastha University
New Delhi01.2010
Skills
- Corporate and Internal Communications
- Content Strategy and Messaging Frameworks
- Media relations and stakeholder management
- Editorial Planning and Storytelling
- Crisis and Reputation Management
- CMS & Digital Publishing (WordPress, DarwinBox)
- Data Visualisation (Power BI, Excel)
- Research skills
- Media relations
- Team collaboration
- Creative writing
- Critical thinking
- Deadline management
- Creative thinking
- Team contribution
- Writing stories
- Decision making
- Team Leadership
- Copywriting and editing
Editorial Impact
- Recognized for high-impact coverage on industry policy, mergers, and business trends.
- Stories cited and shared widely within the media and corporate ecosystem.
- Speaker and moderator at leading media and marketing conferences.
- Strong relationships with CXO-level executives and communication heads across industries.
Websites, Portfolios and Profiles
- https://www.linkedin.com/in/aditi-gupta-a7aaab19/
- exchange4media.com/author/aditi-gupta-1975.html
Hobbies and interests
- Reading non fiction
- classical dance
- fitness
- painting
- poetry/blogging
Timeline
Account Director
AvianWe
07.2026 - Current
Assistant Editor
exchange4media
03.2023 - 05.2026
Principal Correspondent
WION (India’s International News Channel)
05.2022 - 12.2022
Senior Correspondent
Press Trust of India (PTI)
04.2014 - 05.2022
Staff Reporter
The Pioneer (English Daily)
04.2013 - 03.2014
Trainee/Assistant Producer
Headlines Today (Now India Today)
10.2011 - 12.2012
Post-Graduate Diploma in Journalism - New Media
Asian College of Journalism
B.A. - Journalism & Mass Communication
VIPS, Guru Gobind Singh Indraprastha University