Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Aditi Lunkar

Mumbai

Summary

Proven expertise in revenue generation and client servicing, with a focus on campaign optimization and strategic thinking. Successfully enhanced brand visibility and engagement, driving growth in competitive markets through impactful sales presentations.

Overview

12
12
years of professional experience

Work History

Vertical lead

PhonePe
05.2024 - Current
  • Company Overview: PhonePe-Ads monetization & Revenue generation
  • Developing and monetizing innovative growth solutions tailored for marketers within consumer-centric ecosystems.
  • Accelerated agency growth by significantly enhancing awareness of PhonePe Ads offerings, effectively positioning them in the market.
  • Fostered collaborative relationships with agencies to ensure a steady stream of campaign briefs from major accounts across diverse industries, aiming to capture a larger share of advertising spend.
  • Implemented integrated branding and performance-driven campaigns that successfully addressed both top-of-funnel awareness and bottom-of-funnel conversion objectives for various brands.
  • Achieved successful optimization of campaigns to meet and exceed key performance indicators (KPIs) for client brands, enhancing overall campaign effectiveness.
  • Managed and executed significant impact and sustenance campaigns for brands.
  • Spearheaded programmatic advertising campaigns for multiple brands, leveraging data-driven strategies to maximize reach and engagement.
  • PhonePe-Ads monetization & Revenue generation

Manager- Digital + TV

Viacom18
07.2022 - 04.2024
  • Company Overview: Ad Sales
  • Generating and growing new business on JioCinema and Sports18 channel. Responsible for business opportunities on both the mediums - TV and digital - by continuously growing the new client funnel and nurture existing clients at an individual level and contribute to the broader business targets.
  • Build relationships with the digital and content teams in key agency networks to sell digital/ video advertising and content solutions for new clients.
  • Build and pitch compelling data-driven presentations customized to clients- business and problems at senior and mid-management levels.
  • Sold innovative upsell solutions through impact properties Like FIFA WC 2022, Women's IPL 2023, IPL 2023, Abu Dhabi T10 series, SA20 league, Road safety world series, IPL'23 auction, La Liga, Serie A, Ligue1.
  • Generated revenue on niche property- NBA 2023 through innovative brand solutions ideas.
  • Collaborate with internal teams to facilitate branding and performance ad campaigns for clients from start to finish.
  • Understand trends in digital advertising, agency, and advertiser landscapes.
  • Ad Sales

Channel Sales Partner

Star India Pvt Ltd
09.2019 - 07.2022
  • Channel portfolio - Star Movies, Star World and Star Utsav Movies (English and Free-To-Air Space) Major Accounts - Parle Agro, Mondelez, Marico, J&J, Spotify.
  • Handling Western sales territory and ensuring revenue from business prospects.
  • Achieving Revenue Targets Through Ad sales and Solution Selling for various Ips of Star World and Star Movies Like Masterchef Australia and Oscars.
  • Monetizing Channel Premieres and Blockbuster of the Month on Star Utsav Movies.
  • Meeting Media Buyers/Planners/ Strategists of agencies to pitch the channel as well as the special impact properties like World TV Premiere (WTP) and Channel Premiere, AFPs along with selling regular Ad inventory, month on month basis.
  • Maintain Client/Agency relationships to know about upcoming campaigns of brands, new product launches/existing products campaigns, new commercial/creative to go on air.
  • Getting Sponsors (Presenting / Co-Powered By / Special Partner / Associate / Spot Buys) on board special properties and premieres.
  • Understanding the facets of Ad-sales, media terminologies and media measurement (BARC) to be able to pitch the channel vis-à-vis the competitors.
  • Working in tandem with the Marketing team to ensure that the existing clients get good visibility and mileage in all forms of marketing promotions for various Movie Festivals/WTP/Big properties.
  • Tracking and monitoring competitor channels to identify potential clients.
  • Tracking client servicing in terms of Ad spots run, spots dropped and working with the operations team to ensure maximum servicing of client's spots.

Manager Ad sales

Zee Entertainment Enterprise Ltd
08.2015 - 06.2019
  • Channel portfolio - &pictures, Zee Café/ Zee Studio, Zing and ETC.
  • Major Accounts - Johnson & Johnson, Parle Biscuits, Vodafone, Star India.
  • Handling Western sales territory and ensuring revenue from business prospects.
  • Meeting Media Buyers/Planners/ Strategists of agencies to pitch the channel as well as the special impact properties like World TV Premiere (WTP) and Channel Premiere, AFPs along with selling regular Ad inventory, month on month basis.
  • Maintain Client/Agency relationships to know about upcoming campaigns of brands, new product launches/existing products campaigns, new commercial/creative to go on air.
  • Getting Sponsors (Presenting / Co-Powered By / Special Partner / Associate / Spot Buys) on board special properties and premieres.
  • Understanding the facets of Ad-sales, media terminologies and media measurement (BARC) to be able to pitch the channel vis-à-vis the competitors.
  • Preparing Deals and Grids (proposals) for agency evaluation, given a certain outlay cost and FCT (Free commercial time), matching the GRP's required and CPRP (Cost per rating point).
  • Working in tandem with the Marketing team to ensure that the existing clients get good visibility and mileage in all forms of marketing promotions for various Movie Festivals/WTP/Big properties.
  • Exposure in working with various channels like &pictures, Zee café and Zee studio and Zing thus diversifying my portfolio and learning the nuances of working with different channels in a short span of time.
  • Tracking and monitoring competitor channels to identify potential clients.
  • Tracking client servicing in terms of Ad spots run, spots dropped and working with the operations team to ensure maximum servicing of client's spots.

Marketing Intern

IMRB International
Mumbai
01.2014 - 03.2014
  • Data collection for Pepsi MTV Indies to understand its brand recall.
  • Mystery Audit for clients like Bose and Apple.
  • Reliance trends.
  • Project double down-KFC.
  • Project liquor.
  • Project ICICI current account.
  • Project establishment.
  • Project Reliance Digital Mini Store Audit.

Education

Master of Business Administration (MBA) - Marketing

N.L Dalmia Institute of Management Studies And Research
01.2015

Bachelor of Management Studies (BMS) -

Thakur College of Science and commerce
01.2012

I.S.C -

Thakur Public School
01.2009

I.C.S.C -

Thakur Public School
01.2007

Skills

  • Client servicing and relationship management
  • Revenue generation strategies
  • Strategic thinking and planning
  • Team collaboration and synergy
  • Sales presentations and pitches
  • Campaign optimization techniques
  • Programmatic advertising expertise

Timeline

Vertical lead

PhonePe
05.2024 - Current

Manager- Digital + TV

Viacom18
07.2022 - 04.2024

Channel Sales Partner

Star India Pvt Ltd
09.2019 - 07.2022

Manager Ad sales

Zee Entertainment Enterprise Ltd
08.2015 - 06.2019

Marketing Intern

IMRB International
01.2014 - 03.2014

Master of Business Administration (MBA) - Marketing

N.L Dalmia Institute of Management Studies And Research

Bachelor of Management Studies (BMS) -

Thakur College of Science and commerce

I.S.C -

Thakur Public School

I.C.S.C -

Thakur Public School

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Aditi Lunkar