ADITI MALL
Content Writer
Bengaluru,KA
Summary
Creating intuitive experiences across web, software, and learning platforms with 8+ years of experience.
Focused on clarity, usability, accessibility, and measurable impact.
Overview
9
9
years of professional experience
Work History
Senior Executive - Content Writer
GeBBS Healthcare Solutions
03.2020 - 11.2025
- Created and updated eLearning content, storyboards, scripts, and assessments aligned to business objectives, enhancing learner engagement and knowledge retention.
- Developed UX-focused content for websites, software portals, and product documentation, crafting clear microcopy, onboarding flows, and user guidance.
- Collaborated with designers, editors, SMEs, and stakeholders to produce SCORM-compliant eLearning and demo videos, ensuring alignment with instructional design standards.
- Managed LMS uploads, dashboards, and documentation workflows, streamlining review and approval processes for timely content delivery.
- Conducted content audits and improved information architecture to enhance user journeys; wrote error messages, notifications, and help content to reduce user friction, and support usability.
- Applied UX writing principles, voice and tone guidelines, and accessibility standards (WCAG), and participated in usability testing to incorporate user feedback into content iterations.
- Delivered upskilling sessions on instructional design and content best practices for trainers and business teams.
- Produced AI-assisted learning videos, and authored quarterly newsletters and L&D communications for the Excellence vertical.
- Developed strategic plans to enhance service delivery and operational efficiency.
Content Writer
Powerweave Studios
07.2017 - 10.2019
- Crafted engaging content for digital banners, social media campaigns, and promotional materials, enhancing audience engagement and brand visibility.
- Wrote compelling and brand-aligned product descriptions for leading fashion retailers, including Myntra, Pantaloons, Raymond, and Shoppers Stop.
- Interpreted client briefs and communicated content requirements to the creative team, ensuring alignment with the client vision and project objectives.
- Developed marketing brochures that maintained brand voice and visual identity, supporting cohesive brand representation across channels.
Content Specialist
MyGlobeOn
07.2016 - 05.2017
- Developed engaging content strategies for diverse digital platforms.
- Created persuasive social media content that increased audience engagement and improved brand visibility across platforms.
- Created and edited articles, blog posts, and social media content.
- Developed engaging website content, fashion articles, and product descriptions that enhanced brand identity for retail and lifestyle brands.
- Collaborated with marketing teams to align messaging and branding efforts.
Education
Bachelor's Degree in Arts - Education
Rani Birla Girls' College
Kolkata, India01-2011
Skills
Demonstrates strong versatility in writing, with the ability to seamlessly adapt tone, style, and voice to suit different audiences, formats and brand guidelines
Expert in strategic content planning and efficient scheduling
Highly skilled in in-depth research and analytical thinking
Experience in coordinating & collaborating for best results
Strong problem solving and time - management skills
Exceptional communication and interpersonal skills
Ability to work independently and as part of a team
Detail-oriented and able to handle multiple tasks simultaneously
Additional Information
Worked as an independent freelance content writer for over 3 years, producing high-quality articles and blogs across health, smartphone gaming, news, lifestyle, and e-commerce sectors. Developed engaging content for blogs, websites, and social media platforms, ensuring alignment with brand voice and audience needs. Collaborated closely with marketing teams to maintain consistent messaging and support campaign objectives, while conducting in-depth research on industry trends to inform content strategy and drive relevance.
Timeline
Senior Executive - Content Writer
GeBBS Healthcare Solutions
03.2020 - 11.2025
Content Writer
Powerweave Studios
07.2017 - 10.2019
Content Specialist
MyGlobeOn
07.2016 - 05.2017
Bachelor's Degree in Arts - Education
Rani Birla Girls' College