Aditi Mishra

• Initiated outbound sales calls to prospective clients, communicating product value and generating qualified leads.
• Prioritised daily workflows, including all inbound calls, quotes and sales-related inquiries.
• Maintained accurate sales documentation and utilised data to draft reports and analyse KPIs.
• Tailored customer advice to taste and budget for improved sales outcomes.
• Coordinated successful events for high-profile clients, enhancing company reputation.
• Created bespoke event packages to meet specific customer requirements.
• Delivered excellent customer service to potential and established clients.
• Collaborated closely with catering teams to craft unique food and beverage offerings.
• Maintained detailed records of bookings, invoices, and payments ensuring financial accuracy.
• Reviewed client files and followed up on post-event details to verify satisfaction and promote loyalty.

• Increased brand visibility by developing and implementing strategic social media campaigns.
• Developed social media content to increase following across company profiles.
• Oversaw social media posting on Facebook, Twitter and Instagram, improving audience engagement by 5%.
• Developed engaging online content for improved customer interaction.
• Boosted customer engagement with effective management of all social media platforms.
• Enhanced digital presence through the creation of compelling visual designs.
• Ran successful promotional campaigns to raise product awareness.
• Monitored industry trends for incorporation into our social media strategy.
• Assisted in marketing and advertising promotional activities on social media, web and direct mail.

Operations:

• Collaborated with various departments to streamline business operations.
• Updated client database to ensure up-to-date information.
• Improved operational efficiency by streamlining administrative processes.
• Assured smooth operation with proper inventory management.
• Promptly resolved queries for enhanced customer satisfaction.
• Assisted with day-to-day operations of facility, including scheduling and customer service.
• Responded to inquiries, providing information and assistance to team members.
• Managed inventory levels, maintaining adequate stock for operational requirements.
• Organised master calendar of appointments, operational targets and projects.
• Wrote business correspondence and technical letters.
• Booked flights and hotels for domestic and international meetings.
• Attracted, engaged and nurtured top talent using different recruitment methods including LinkedIn, social media and online job boards.
• Supported recruitment processes, including candidate screening and interview coordination.

• Managed SEO initiatives to improve site ranking on SERPs, driving organic traffic by 50%, and increasing monthly customer engagement by 20%.
• Optimised product pages on Shopify for increased organic visibility and CTR, resulting in additional sales per month.
• Deployed content for greater market reach, garnering an average of 25K website visits intra-monthly.
• Took inventory actions to ensure proper maintenance and display of products online, resulting in a substantial decrease in customer complaints.
• Maximised content discoverability through strategic SEO optimisation, resulting in a 25% click-through rate growth.
• Spearheaded rollout of integrated PM and SMM strategies for three global Instagram accounts, boosting engagements.
• Coordinated inventory queries directly with brands' representatives and provided administrative support.
• Conducted extensive photoshoot planning, preparation, and management for in-house and external teams, resulting in 10+ effective campaigns achieving 50k+ impressions.
• Optimised website content and user experience by proactively updating product details to enhance brand presence, and secure 40k+ website visits monthly.
• Produced engaging product descriptions to increase sales conversion rate.
• Used social media platforms effectively to engage customers and build brand awareness.
• Developed promotional emails aligned with marketing campaigns increasing customer engagement rates.
• Updated and edited copy to align with SEO requirements and improve search visibility.
• Delivered exceptional customer service by promptly addressing inquiries and resolving issues for improved satisfaction.
• Managed online product listings on Shopify, enhancing brand visibility.

Market research and data collection -

• Conducted market research to identify customer needs and preferences, resulting in a 20% increase in sales.
• Utilised online surveys and focus groups to gather data on customer behaviour, informing the development of new product offerings.
• Analysed industry trends and competitor data to identify opportunities for growth and market differentiation.

Search Engine Optimisation -

• Developed and implemented an SEO strategy that resulted in a 30% increase in organic website traffic.
• Conducted keyword research using tools such as Keyword Planner, and SEMrush to optimise website content for search engines.
• Utilised on-page optimisation techniques such as meta tags, header tags, and internal linking to improve website visibility and search rankings.

End-to-end landing page management to increase website traffic -

• Managed the development and optimisation of landing pages to increase website traffic and conversion rates.
• Utilised A/B testing and other optimisation techniques to improve landing page performance and user experience.
• Collaborated with cross-functional teams, such as design and development, to ensure landing pages aligned with overall marketing goals.

Keyword research using KeywordPlanner & SEMrush -

• Conducted keyword research using tools such as KeywordPlanner and SEMrush to inform content development and SEO strategy.
• Analysed keyword data to identify high-traffic, low-competition keywords for website optimisation.
• Utilised keyword research to inform PPC advertising campaigns, and improve ad targeting.

Content deployment onto webpages using Wordpress -

• Managed content deployment and updates on websites using WordPress CMS.
• Utilised best practices for content formatting and optimisation, including keyword targeting, and internal linking.
• Collaborated with content creators, and designers, to ensure high-quality, optimised content was published in a timely manner.

Page tracking using GetSTAT -

• Utilised GetSTAT to track website traffic and monitor keyword rankings.
• Analysed data to identify opportunities for website optimisation and content development.
• Developed reports and dashboards to communicate performance metrics to cross-functional teams.

Freelance research/writing training -

• Provided training and guidance to freelance writers and researchers to ensure high-quality, optimised content was produced.
• Developed best practices and guidelines for content development and optimisation.
• Collaborated with cross-functional teams to ensure freelance work aligned with overall marketing goals and brand messaging.