Aditi Priya
Bengaluru
Summary
Experienced digital marketing professional with over 3 years of experience and a proven track record of leading successful campaigns that drive growth and brand awareness for clients. Skilled in crafting strategic plans and solving analytical problems, resulting in the development of industry networks and partnerships.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Client Partnerships Associate
Epsilon-CJ
Bengaluru
08.2023 - Current
- Responsible for oversight and management of strategic partnerships across retail and travel verticals within US and APAC regions.
- Prepared strategic and revenue-generating opportunities to present to clients.
- Identified new sources of revenue: owned and built mid-tier and long-tail publisher relationships, negotiated media placements and packages, evaluated performance, and made recommendations for future investments.
- Recruited, managed and developed mid-tier and long tail publisher relationships on behalf of advertisers, communicating expectations, sharing best practices, disseminating offers and promotions, and providing account updates to an advertiser's growing publisher base.
- Worked with cross-site and cross-functional teams to drive account and business growth.
Associate Client Service Analyst
Epsilon-CJ
Bengaluru
01.2022 - 08.2023
- Recruited publishers for the brand’s affiliate channel that contributed to their growth.
- Prepared budget reports to keep track of weekly overage and underage.
- Created weekly newsletters for timely offer communications.
- Delivered pacing reports with detailed insights for weekly, monthly, and Quarterly performance.
Associate Analyst
Deloitte Consulting
Bengaluru
10.2020 - 01.2022
- Involved in financial analysis, forecast tracking, budgeting, and generating weekly financial reports.
- Consulted with clients to assess and meet short- and long-term financial goals.
- Identified client financial goals and risk tolerance to recommend strategies.
Education
BBA - Business Management
Presidency College
Bangalore09-2020
Skills
- Account Management
- Digital Marketing
- Media Buying and Planning
- Search Advertising
- Google Shopping
- Campaign Management
- Communications management
Accomplishments
- Received the SPOT Award from Deloitte USI for reducing outstanding days of invoices from 100+ days to below 90 days.
- Received Global Hall of Fame Award - Epsilon-CJ for outstanding achievement in executing a campaign that drove 80% conversions and resulted in a 64% increase in revenue.
- Expanded publisher market for a client in APAC regions like Taiwan and Honk kong which lead to an increase in revenue by 25%.
Languages
English
First Language
Hindi
Proficient (C2)
C2
Certification
- Digital Marketing – Google
- Brand Management - Udemy
- Project Management - Udemy
Timeline
Client Partnerships Associate
Epsilon-CJ
08.2023 - Current
Associate Client Service Analyst
Epsilon-CJ
01.2022 - 08.2023
Associate Analyst
Deloitte Consulting
10.2020 - 01.2022
BBA - Business Management
Presidency College
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