Aditi Sahu
Content & Copywriter
Pune
Summary
I am a 25-year-old human with a creative brain and a passion for writing. I am currently based in Pune where I work as a writer and a content strategist. With 4 years of experience in creative writing and content creation, I am adept at working in close coordination with a team of designers, editors, and writers. Research being my key strength, I have skilled myself in creating content for different technical and non-technical subjects.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work History
Content Manager
Yugen Consultting
Pune, Maharashtra
05.2022 - Current
- Used content management system to analyze user engagement and website traffic metrics.
- Got more technical clients on board by virtue of my research skills.
- Managed content distribution to online channels and social media platforms.
- Wrote for multiple genres- health, retail, finance, insurance, interior design, home decor, etc.
- Utilized analytics and site metrics to determine areas of improvement.
Freelance content writer
Freelance
Pune, MH
08.2021 - Current
Communications & Project Manager
Cherish Expeditions
Pune, MH
05.2021 - 08.2021
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Designed print collateral materials and coordinated branding across multiple communications channels.
- Expanded national client list with development of customized communications strategies.
Content Strategist
TraWork LLP
Pune, Maharashtra
10.2019 - 05.2021
- Increased brand awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Developed campaigns and specific marketing strategies for the brand.
- Wrote engaging and successful marketing, advertising and website copy.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Created 100% original and engaging travel content
Concept Writing & Development
Mauji Spaces
Pune , Maharashtra
04.2020 - 03.2021
- Worked on developing an entirely new cafe concept.
- Wrote a strong, thought provoking concept note that was utilized not only to build the brand language and content but also by the architect and interior designer to bring the founders vision into the physical space.
- Came up with the name 'Mauji'- keeping in mind the concept of the cafe.
- Did the initial documentation for the company and wrote the PR material for better media presence.
Writing Intern (Remote)
The Logical Indian
09.2019 - 12.2019
- Wrote authentic news articles on the latest happenings in and around the country.
Copywriting Intern
Buzo Media Services
Nagpur, Maharashtra
11.2018 - 04.2019
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Wrote social media outreach posts on both informational and promotional topics.
- Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs.
Skills
Social media content campaigns
Education
No Degree - Architecture
Smt Manoramabai Mundle College of Architecture
Nagpur 2015 - 2018
B.Com - Commerce
Mewar University
Mewar 2019 - 2022
Timeline
Content Manager
Yugen Consultting
05.2022 - Current
Freelance content writer
Freelance
08.2021 - Current
Communications & Project Manager
Cherish Expeditions
05.2021 - 08.2021
Concept Writing & Development
Mauji Spaces
04.2020 - 03.2021
Content Strategist
TraWork LLP
10.2019 - 05.2021
Writing Intern (Remote)
The Logical Indian
09.2019 - 12.2019
B.Com - Commerce
Mewar University
2019 - 2022
Copywriting Intern
Buzo Media Services
11.2018 - 04.2019
No Degree - Architecture
Smt Manoramabai Mundle College of Architecture
2015 - 2018
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