Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

ADITI SINGH

Sr. Digital Sales Ops Executive
BENGALURU

Summary

With 8 years of experience in the APAC marketplace, I am a results-driven and detail-oriented professional. My expertise lies in pricing and promotion strategy, end-to-end sales planning, and cross-channel merchandising. I have a proven track record in driving performance through effective inventory management, liquidating slow movers, and managing global product data (SFCC, PIM, DAM, PRIME). Additionally, I have a strong background in optimizing website content for SEO, maintaining website health, and troubleshooting technical issues. My focus is on improving user experience and maximizing conversions.

Overview

12
12
years of professional experience
5
5
years of post-secondary education

Work History

Sr.Digital Sales & Ops Executive

FOSSIL Group
03.2021 - Current
  • Pricing & Promotion Strategy: Accountable for the comprehensive sales planning and execution of various sales events, including the development and implementation of pricing strategies, promotional offers, and cross-channel promotional campaigns tailored specifically for the Japan marketplace.
  • Performance Analysis: Conduct performance analysis to evaluate the effectiveness of major sales events on the channel
  • Inventory Management: Perform regular inventory replenishment to ensure optimal stock levels for both daily operations and upcoming sales events.
  • Slow Mover Liquidation: Identify slow-moving products and strategize liquidation through discounts, promotions, or bundles.
  • Content Management: Responsible for managing product data in our PIM system that is used globally for DTC, 3P Marketplaces, 1P Wholesale, newstore, DAM and PRIME.
  • Merchandising Experience: Managed the end-to-end process of content activation for the website through SFCC including the seamless launch of new products, timely addition of SKUs to product pages, creation of product categories, and strategic placement of new products at the forefront. Also responsible for optimizing product pages through the integration of SEO keywords to enhance visibility and drive traffic.
  • Website hygiene: Maintaining Website health by regularly monitoring and updating content, ensuring accurate product information, and verifying seamless user navigation, proactively identify and address glitches, technical issues


Sr. Business Development Analyst

Flipkart Seller (Konde Products & Services & Sane Retails Pvt Ltd)
01.2018 - 01.2021
  • Handled various operational & strategic Planning task like product procurement, meeting vendors, deciding the price margin to purchase, creating POs, cataloging, deciding buy-box prices, removal of damaged product
  • WOW AWARD (2016)

Process Associate (US Taxation & Mortgage)

Cognizant Global Solutions Pvt. Ltd
01.2013 - 01.2015
  • Responsible for Serving Escrow account i.e
  • Paying the delinquent taxes on behalf of the borrower
  • Analyzing the mortgage accounts and Verifying delinquent taxes
  • WOW AWARD (2016)

Education

Master -PGDM - Finance(BIF)

Institute of Public Enterprise
01.2011 - 01.2013

Bachelor - Public Administration

Madras Christian College
01.2008 - 01.2011

Skills

MS- Office

Accomplishments

  • STAR AWARD
  • 2022
  • 2023

Timeline

Sr.Digital Sales & Ops Executive

FOSSIL Group
03.2021 - Current

Sr. Business Development Analyst

Flipkart Seller (Konde Products & Services & Sane Retails Pvt Ltd)
01.2018 - 01.2021

Process Associate (US Taxation & Mortgage)

Cognizant Global Solutions Pvt. Ltd
01.2013 - 01.2015

Master -PGDM - Finance(BIF)

Institute of Public Enterprise
01.2011 - 01.2013

Bachelor - Public Administration

Madras Christian College
01.2008 - 01.2011

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ADITI SINGHSr. Digital Sales Ops Executive