Aditi Toshniwal

Managed high-performing lead generation campaigns across Facebook and Google Ads with a combined monthly ad spend of $30,000, primarily for high-end real estate and B2B clients.

• Focused on continuous CPL (Cost Per Lead) improvement while maintaining lead quality.
• Executed full-funnel strategies—from campaign setup and audience targeting to ad optimization and landing page refinement.
• Conducted in-depth competitor and market analysis to identify gaps and capitalize on opportunities.
• Applied a data-driven approach to optimize creatives, messaging, and bidding strategies for maximum ROI.
  

• Took a planned break for maternity and early childcare.
• Continued learning industry trends and contributed to light freelance consultation.

• Working with this agency as a freelancer and managing USA based clients for google ads and facebook ads mainly.
• Daily optimizing on ad sets, Duplicating Ads & split testing them with others
• Managing budgets
• Joe Zieja (Agency Client): Improved ROAS from 1.08 to 12 within four months through campaign optimization and targeted adjustments.
• Leo's Paw: Achieved ROAS growth from 1.3 to 3.34 in 3 months during an 8-month collaboration.
• Looking at ROAS and helping to maintain them on a daily basis.
• Researching and adding in other audiences on a daily basis to test out.
• Managing spreadsheet with spend & profit daily
• I am managing an average ROAS of 4 for mainly all clients and handling an average monthly budget of 100k$.

• Responsible for entire paid marketing campaigns on facebook, instagram and google ads.
• Managing facebook and instagram paid marketing with an average ROAS of 6.5
• Handling budget of INR 8,00,000 (USD 10K) per month on adcampaigns.
• Building creative landing pages using elementor.
• Building entire sales funnel using tool Activecampaign, leadsquared.
• Handling the entire digital marketing strategy for courses, events and retreats.
• In ad campaigns, working on parameters like lead cost, quality of leads and conversion ratio.
• Prepare reports on marketing and sales metrics
• Collect and analyze customer behavior metrics, such as web traffic and search rankings
• Use tools like google looker studio to create conversions and metrics dashboards.

• Plan entire digital marketing strategy for multiple clients, including SEO/SEM, marketing database, email, social media and paid campaigns.
• Design, build and maintain social media presence.
• Manage google and social paid ads for multiple clients. For one of the client based in USA, I managed google ads and was able to move conversion rate from 2.43% to 43% in time span of 15 months.
• Measure and report performance of all digital marketing campaigns, and assess against goals(ROI and KPIs).

• Conduct comprehensive keyword research to optimize website content.
• Implement on-page and off-page & technical SEO strategies to improve search engine rankings.
• Provide regular SEO performance reports using tools like Google Analytics.
• Develop and execute social media strategies aligned with business goals.
• Plan and execute paid social media paid campaigns for targeted reach.
• Create, manage, and optimize PPC campaigns across platforms like Google Ads and Bing Ads.
• Demonstrate a results-driven approach and a commitment to continuous improvement.