ADITI VIMAL RANA
Gurugram
Summary
Marketing Strategist with 9+ years of end-to-end ownership, shaping priorities and outcomes across FMCG, digital platforms, advertising agencies, and public-sector communication programs. Drove brand and growth agendas with direct decision authority for marquee brands, including Paytm, Dabur, Voltas, Aircel, and the National Health Authority, covering brand building, integrated campaigns, and digital scale-ups. Defined go-to-market direction and owned execution trade-offs, delivering measurable gains in engagement, brand visibility, and user acquisition across multi-channel ecosystems. Set direction for cross-functional and agency teams (creative, media, analytics, production), retaining accountability for scope, timelines, and commercial impact. Converted business goals into insight-driven communication strategies, prioritizing initiatives using consumer research and competitive intelligence to guide investment decisions. Recognized for high ownership and decisive prioritization, balancing multiple projects simultaneously, and consistently delivering high-impact initiatives under tight deadlines while safeguarding brand KPIs.
Overview
11
11
years of professional experience
Work History
Marketing Lead
UNITED PROPSOLUTIONS PVT. LTD
Gurgaon
09.2025 - Current
- Established initial marketing function for an early-stage real estate advisory firm focused on demand generation and brand visibility.
- Launched first phase of digital marketing, increasing inbound enquiries by 15–20% in one month via Meta and local listings.
- Optimized lead funnel across social media, WhatsApp, and property marketplaces, enhancing lead response time by approximately 10%.
- Created brand positioning and customer-facing assets like property decks and sales collateral to facilitate smoother conversions.
- Conducted comprehensive competitor and market analysis to identify high-intent segments for targeting strategy.
- Nurtured client relationships through structured communication and timely follow-ups, fostering repeat engagement.
- Collaborated with leadership to develop a small marketing and sales support team as the business scaled.
Junior Manager
PAYTM
Noida
02.2021 - 07.2024
- Growth Strategy Ownership: Independently shaped and executed app communication strategies, driving 15% growth in downloads and 10% uplift in engagement within 12 months.
- Program Leadership: Owned delivery of 5+ high-impact marketing initiatives simultaneously, ensuring budget control, timelines, and measurable business outcomes.
- User Lifecycle Optimization: Designed engagement programs contributing to 20% increase in MAUs, directly influencing retention and repeat usage.
- Cross-Functional Influence: Acted as a strategic connector across product, growth, brand, analytics, and design teams to align activation priorities.
- Performance Advisory: Interpreted user behavior and campaign data to recommend optimization levers for conversion and retention to senior stakeholders.
- One97 Communications Ltd.
- Growth Path: Team Lead - Project Manager (Feb'21 - Apr'23) to Junior Manager (Apr'23 - Jul'24)
Account Supervisor
OGILVY
Gurgaon
05.2018 - 02.2021
- Strategic Advisory - Public Sector: Partnered with senior government stakeholders at National Health Authority, advising on digital-first communication to drive 30% follower growth and 25% higher engagement.
- National Campaign Leadership: Led execution and optimization of a public health campaign reaching 10M+ citizens, increasing registrations by 10%.
- Brand Strategy Support: Advised Dabur & Voltas brand teams on integrated communication strategies, enabling 5% sales uplift and 8% brand awareness growth.
- Senior Stakeholder Management: Regularly presented campaign performance, insights, and recommendations to client leadership and Ogilvy business heads.
- Growth Path: Senior Account Executive (May'18 - Jul'19) to Account Supervisor (Jul'19 - Feb'21)
Senior Account Executive
CREATIVELAND ASIA
Gurgaon
12.2017 - 05.2018
- Content & Channel Strategy: Defined content and distribution strategy for Transsion Holdings, resulting in 12% growth in website traffic.
- Client Advisory: Acted as strategic partner to client marketing teams, aligning creative output with business objectives and brand positioning.
Brand Communications
DDB MUDRA GROUP
Gurgaon
01.2015 - 12.2017
- Brand Stewardship: Owned integrated communication planning for Aircel, contributing to 7% increase in brand awareness across key markets.
- Strategic Brand Transformation: Supported senior leadership on rebranding initiatives for a leading law firm, strengthening digital and offline brand equity.
- Campaign Impact Delivery: Managed multi-brand campaign rollouts (Wrigley's India, Carrier-Midea), driving 15% growth in qualified sales leads.
- Leadership Exposure: Worked closely with client CMOs, brand heads, and DDB leadership on campaign strategy, rollout decisions, and performance reviews.
- Growth Path: Executive - Client Servicing Intern (Jan'15 - Apr'15) to Brand Communications (Apr'15 - Dec'17)
Digital Marketing Intern
Vistara Airlines
Gurgaon
11.2014 - 12.2014
- Supported digital initiatives, campaign tracking, and competitive benchmarking.
Intern
Wizcraft International Entertainment Pvt. Ltd.
Gurgaon
08.2014 - 10.2014
- Contributed to event marketing, content support, and on-ground branding initiatives.
Education
MBA -
Lancaster University
UK08.2025
BBA - Marketing & Advertising
Amity University
06.2014
Skills
- Brand strategy and go-to-market planning
- Consumer insights and competitive benchmarking
- Integrated campaigns and digital marketing
- Social media strategy and management
- Marketing communications and performance analytics
- Stakeholder engagement and management
- Creative strategy and leadership
- Analytical ability and strategic thinking
- Team collaboration and problem solving
- Microsoft Office and Google Suite
Personal Information
Date of Birth: 08/10/93
Awards
Paytm Rising Star Award, Recognized for outstanding contribution to consumer growth and project leadership.
Languages
- Hindi
- Gujarati
- English
- Hindi
- Gujarati
Projects Executed
- Consultancy Challenge - Morecambe BID, Assessed social, economic, and environmental impact of regional initiatives; led client communication and project execution by applying data-backed analysis.
- Strategic Management - Zee Entertainment, Conducted in-depth organizational analysis; identified leadership inefficiencies and developed strategic recommendations to enhance governance and performance.
- Project Consultant - RSPCA, Built a strategic framework for optimizing volunteer distribution across branches; proposed operational improvements to enhance collaboration and volunteer sustainability.
Timeline
Marketing Lead
UNITED PROPSOLUTIONS PVT. LTD
09.2025 - Current
Junior Manager
PAYTM
02.2021 - 07.2024
Account Supervisor
OGILVY
05.2018 - 02.2021
Senior Account Executive
CREATIVELAND ASIA
12.2017 - 05.2018
Brand Communications
DDB MUDRA GROUP
01.2015 - 12.2017
Digital Marketing Intern
Vistara Airlines
11.2014 - 12.2014
Intern
Wizcraft International Entertainment Pvt. Ltd.
08.2014 - 10.2014
MBA -
Lancaster University
BBA - Marketing & Advertising
Amity University