Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Aditi Agarwal

Brand Strategy, Growth, Business Development
Bengaluru
Aditi Agarwal

Summary

Creative? Business? Both!

I often find myself on the fine line between strategy and business within the advertising/marketing industry.

While I love painting with words and ideas, crafting relationships with those (brands) who need creative support truly jazzes me.

I seek the perfect balance between the two - to use creativity to do business and to do business and bring lucrative narratives to life.

Overview

3
years of professional experience
3
years of post-secondary education
3
Languages

Work History

The Hubverse
Bengaluru, India, Karnataka

Head of Growth
01.2024 - 07.2024

Job overview

  • Partnered with the creative team to develop brand strategies that resonated with target audiences and supported client campaign goals.
  • Ensured a seamless alignment between client brand objectives and the agency's creative solutions presented in pitches and proposals.
  • Led the development and execution of data-driven growth strategies for the agency, resulting in 8x growth in business revenue.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Strategized and executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Managed budget allocation, payment coordination and resource utilization to maximize marketing ROI.

OWLED Media Inc.
Bengaluru, Karnataka

Growth and Partnerships
06.2023 - 12.2023

Job overview

• Built and executed a content strategy as a means to generate lead.
• Continually maintained and improved company's reputation and positive image in markets served.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Performed client research and identified opportunities for account growth, account penetration and market expansion.
• Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
• Built relationships with customers and community to establish long-term business growth.
• Prepared sales presentations for clients showing success and credibility of products.
• Reached out to potential customers via telephone, email, and in-person inquiries.

The Hub Bengaluru
Bengaluru

Head of Growth
12.2022 - 05.2023

Job overview

  • Continually maintained and improved company's reputation and positive image in markets served.
  • Captured new customers by optimizing business strategies and launching services to diversify offerings.
  • Generated sponsorships with related and partnering entities to enhance marketing and sales objectives.
  • Strategized and executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Coordinated with creators/influencers, design and media teams to develop high-quality creative assets.
  • Created and managed social media campaigns to increase brand engagement.
  • Managed budget allocation, payment coordination and resource utilization to maximize marketing ROI.
  • Gained strong leadership skills by managing projects from start to finish.
  • Learned and adapted quickly to new technology and software applications.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.

The Hub Bengaluru
Bengaluru

Business Development Associate
05.2022 - 12.2022

Job overview

  • Developed business pipeline using cold and warm techniques.
  • Negotiated contracts and closed sales with new and existing clients.
  • Boosted revenue by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts.
  • Developed knowledge of company services to make suggestions according to customer needs.
  • Managed needs of more than 15 potential customers at once using strong prioritization and multitasking abilities.
  • Communicated with local organizations to build networks and develop leads.
  • Engaged with customers to build business relationships.
  • Enhanced sales techniques and marketing plans to strengthen business development efforts.
  • Reviewed client concerns and recommended appropriate changes to supervisors.
  • Opened 20+ new accounts, exceeding goals set by management.

Coimbatore Covid Aid
Coimbatore

Social Media Volunteer
05.2021 - 10.2021

Job overview

  • Created awareness-related content to help raise funds for Covid Aid of ₹10,00,000.

Beekay Steel Industries
Coimbatore

Intern
04.2021 - 09.2021

Job overview

  • Sorted and organized files, spreadsheets, and reports.
  • Learnt the use of Tally ERP during day-to-day operations of a Iron and Steel Business.
  • Generated invoices and assisted the accounting department.

Education

Dr. G.R.Damodaran College of Science
Coimbatore

B.Com Professional Accounting from Accounting And Business Management
06.2018 - 06.2021

Ksirs International School
Coimbatore

As And A Levels from Business
04.2016 - 03.2018

The Indian Public School, Coimbatore
Coimbatore, Tamil Nadu

CIE IGCSE
04.2014 - 12.2015

Skills

    Marketing and advertising

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Timeline

Head of Growth

The Hubverse
01.2024 - 07.2024

Growth and Partnerships

OWLED Media Inc.
06.2023 - 12.2023

Head of Growth

The Hub Bengaluru
12.2022 - 05.2023

Business Development Associate

The Hub Bengaluru
05.2022 - 12.2022

Social Media Volunteer

Coimbatore Covid Aid
05.2021 - 10.2021

Intern

Beekay Steel Industries
04.2021 - 09.2021

Dr. G.R.Damodaran College of Science

B.Com Professional Accounting from Accounting And Business Management
06.2018 - 06.2021

Ksirs International School

As And A Levels from Business
04.2016 - 03.2018

The Indian Public School, Coimbatore

CIE IGCSE
04.2014 - 12.2015
Aditi AgarwalBrand Strategy, Growth, Business Development