ADITYA AGARWAL
Marketing
Noida
Summary
I am a seasoned professional with seven years of extensive experience in the media industry, specializing in marketing and communications. Currently, I hold a pivotal role at The Economic Times, where I excel in conceptualizing and executing brand initiatives that engage diverse reader segments, including MSMEs, retail investors, boardroom leaders, financial market enthusiasts, and crypto enthusiasts, among others. My expertise lies in driving revenue growth by spearheading innovative projects and nurturing existing intellectual properties (IPs) for the organization. I have a keen focus on building profitable IPs and fostering valuable relationships with new and existing advertisers.
In my previous role at India Infrastructure Publishing, I led advertising sales efforts for energy and infrastructure-related products. I demonstrated a knack for strategic planning, devising roadmaps for product categories, and securing key agency and brand accounts both nationally and internationally. My contributions extended to developing and managing multi-platform advertising services, staying ahead of market trends, and formulating effective marketing plans.
With a strong foundation in marketing communications and a track record of driving growth and innovation in the media industry, I am well-equipped to contribute valuable insights and expertise.
Overview
7
7
years of professional experience
1
1
Language
Work History
Manager - Strategic Initiatives
Times Internet, The Economic Times
Noida
12.2001 - Current
- Key Result Areas:
- Conceptualization and execution of various brand initiatives on Economictimes.com, engaging with various reader segments –
- MSMEs, Retail investors, Boardroom, Financial Markets and Crypto enthusiasts, Women leaders, Leaders of India Inc
- Etc
- Revenue growth - Building new projects and ideas, growing existing IPs - Grow the created business for ET: Develop revenue generating IPs and ideas for ET - with new and existing advertisers, with a focus on building profitable IPs
- Monitor campaigns to ensure client deliveries commitment are executed and achieved
- Closed loop coordination between client and internal delivery teams to ensure campaign delivery is smooth and within the decided timelines
- Project management - Execute programs, campaigns to deliver KPIs in the most cost effective manner
- Rigorous planning with scenario casting to ensure campaign delivery is smooth and within the decided timelines with all stakeholders handled well
- Driving collaboration with multiple cross-functional stakeholders (product, marketing, sales, agencies & vendors)
- Increased the user base and engagement of each audience cohort through these initiatives
- Managed sales life cycle for various IP's/events of economictimes.com
- Increased the user base and engagement of each audience cohort through these initiatives
Senior Manager - Advertising Sales
India Infrastructure Publishing Pvt. Ltd
New Delhi
06.2016 - 12.2021
- Advertising Sales and Marketing
- Key Result Areas:
- Responsible for advertising sales and marketing of company’s energy and infrastructure-related products, devising strategic roadmap for each product category in the portfolio of a client operating in infrastructure space, both national and international
- Administering full sales-cycle involving prospecting, fact-finding, presenting, negotiating, closing key agency and brand accounts and servicing
- Spearheading company’s digital pivot through formulating sales strategy, products and revenue models; managing a vertical including Yearbooks on energy & infrastructure related sectors; clocking a revenue of 250,000 USD in a given year; leading a team ofpeople and guiding them achieve their targets
- Constantly engaging with organizations across the globe (including Europe, South East Asia, Canada, and United States, Middle
- East) looking to invest in India; supporting them in their marketing plans & helping in leveraging their presence in India and bringing them on board across different properties of marketing on offer (digital, print, social media, conferences, EDMs)
- Steering the formulation and implementation of corporate strategies for achievement of top-line & bottom-line targets
- Analyzing competition through market information to finalize the marketing strategy
- Administering business operations for the profit centre with a view to realize pre-planning sales and revenue targets; formulating profit centre budget for operational / business development activities
- Rendering sustained services for high ROI, increasing retention level by achieving quality norms and resolving issues to attain high customer satisfaction
- Ensuring the successful accomplishment of preset business targets in face of growing competition; identifying the prospective clients, generating business from new accounts and developing them to achieve profitability
- Enhancing products and services, creating marketing strategies, analyzing market research data and maintaining the brand's tone and identity elements by adopting relevant guidelines
- Attending sales meetings, industry trade shows, and training seminars in order to gather information, promoting products, expanding the network of contacts, and enhancing knowledge
- A reputation as a "go-getter" and "Rainmaker "
- Significant Highlights:
- Achieved Certificate of Excellence for over achieving the yearly sales targets consecutively for four years
- Rewarded with Top Salesperson Award for achieving highest sales revenue for two quarters
Technical Specialist
iYogi Technical Services
11.2013 - 05.2014
- Key Result Areas:
- Supported end-users on proprietary software and applications including installation basic usage and appropriate service level to warranty; managed subscription, software products and warranty up-selling
- Identified and resolved issues / customer complaints over the phone or via web messenger; performed troubleshooting techniques
- Successfully ran various incentive programme designed to support achievement of sales goals
Education
MBA - International Business & Marketing
Amity University
Bachelors - Electronics & Communications Engineering
Invertis Institute of Engineering and Technology
Skills
Corporate Sales & Marketing Operations Business Development Digital Marketingundefined
Timeline
Senior Manager - Advertising Sales
India Infrastructure Publishing Pvt. Ltd
06.2016 - 12.2021
Technical Specialist
iYogi Technical Services
11.2013 - 05.2014
Manager - Strategic Initiatives
Times Internet, The Economic Times
12.2001 - Current
MBA - International Business & Marketing
Amity University
Bachelors - Electronics & Communications Engineering
Invertis Institute of Engineering and Technology
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