Aditya Agarwal

Managed the brand strategy and digital marketing for Economictimes.com, driving initiatives that significantly enhanced brand visibility, audience engagement, and revenue growth. Focused on positioning The Economic Times as a leader in the digital media space by aligning marketing strategies with the brand’s business goals.

Highlights:

• Developed and executed strategic brand initiatives and digital marketing campaigns that targeted key segments such as MSMEs, Retail Investors, C-Suite Executives, Entrepreneurs, Policy Makers, and Finance Professionals, enhancing the brand’s authority in the business news domain.
• Successfully managed the brand and strategy for Economictimes.com, overseeing content direction, digital outreach, and cross-platform engagement strategies. These efforts resulted in a 25% increase in unique visitors and strengthened the platform's position as a go-to source for business insights.
• Spearheaded the ETPrime Women Leadership Awards, a flagship event celebrating the achievements of women leaders in business. Managed end-to-end responsibilities including strategic partnerships, sponsorship sales, speaker acquisition, and event marketing, securing participation from top-tier companies like GAIL, Maersk, and Siemens.
• Generated over 1.5Cr in new revenue through innovative marketing strategies, including the development of unique intellectual properties (IPs), branded content partnerships, and industry-specific events.
• Optimized marketing performance by analyzing campaign data and refining strategies, resulting in a 20% increase in conversion rates and a 30% boost in audience engagement metrics.
• Led cross-functional teams including product, sales, and creative to deliver cohesive brand narratives and ensured campaigns were executed flawlessly across digital and offline channels, maximizing reach and impact.

Headed the advertising and marketing division for infrastructure-focused publications, driving business development efforts and achieving a 20% annual increase in advertising revenue, managing a portfolio of over $250,000.

Highlights:

• Led the end-to-end sales process, from strategic prospecting to closing high-value deals with international clients across Europe, North America, and Asia-Pacific, consistently exceeding annual sales targets for four consecutive years.
• Developed integrated marketing strategies for digital, print, and event-based platforms, positioning the company as a thought leader in the infrastructure sectors.
• Conducted market analysis and competitive benchmarking to guide product positioning and promotional strategies, resulting in a 15% uplift in market penetration.
• Awarded the Top Salesperson Award for consistently exceeding targets and recognized for building a robust client base across key global markets through strong relationship management and strategic sales initiatives.

• Delivered technical support and service excellence to end-users for proprietary software products, achieving a 98% customer satisfaction rating through effective troubleshooting and issue resolution.
• Conducted upselling and cross-selling of software subscriptions and warranties, consistently surpassing sales quotas and contributing to overall team success.
• Designed and implemented customer retention strategies that reduced churn rates by 15%, enhancing client loyalty and repeat business.