Heading advertising for TV & Domestic Appliance categories, responsible for INR 150 cr+ revenue in the past year.
Owning the P&L for TV & Domestic Appliance Advertisers.
Creating Annual Marketing Partnership with Large Advertisers.
Strategizing new platform innovations for Brands and key agency partners
Manager, Brand Ads
Flipkart Internet Private Limited
Bangalore, Karnataka
12.2017 - 07.2019
Manage on platform and off platform Ad campaigns for Lifestyle Advertisers, (1100+ campaigns, 70+ Brands , INR 70 cr+ revenue in the past year).
Owning the P&L for Lifestyle Advertisers.
Create Annual Marketing Strategies for Key Advertisers.
Collaborate with Brands, Product development and Business team to provide.
Management Trainee
Innovative and Integrated Marketing Solutions
12.2016 - 11.2017
Flipkart Internet Private Limited, , Customer Experience
Devise Strategies for Personalization of Customer Experience through analysis of
various signals.
Conceptualized and executed 'IJS (Incident Journey Score)', a tool for proactive
resolution of customer pain leading to 35% reduction in Customer Escalations.
Core team member in building Customer Journey Management System, for
continuous process improvements through systemic solves.
06.2016 - 11.2016
Rivigo Services Private Limited
Business Development
Building and Managing sales CRM.
Responsible for B2B Sales for Auto and FMCG category.
Summer Intern
Flipkart Internet Private Limited
04.2015 - 05.2015
Capacity and Spike Planning for continuous improvement at fulfillment centers.
Junior Manager
Engagements
11.2012 - 08.2013
Responsible for Product Development for new projects using Volvo's Global
Development Process.
Supplier Evaluation for driving cost improvement through Strategic Sourcing.
Graduate Trainee
Bosch India
09.2011 - 08.2012
Planning and Procurement of imported machine spares and capital equipment for
Common Rail Injector.
Vendor Development for localization of components.
Education
MBA - International Business, Marketing
Indian Institute of Foreign Trade
01.2015 - 01.2016
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Medi-caps Institute of Technology & Management
Skills
Property storage management
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Accomplishments
Winner: Business Excellence Award at Flipkart Annual Awards 2019
Winner: Best use of Native Advertising at IAMAI Digital Advertising Awards 2020
Nominated: Product/Service Launch at Indian Digital Marketing Awards 2018
National Winner (Captain): Central Zone Inter Collegiate Badminton Tournament Certificates 2014 Six Sigma Green Belt About Me An avid consumer of Podcasts ,TV Shows & Non Fiction Books.
A guitarist with a flair for writing and love for Grunge Music.
Affiliations
BE (Mechanical Engineering)
Sixth Rank Overall; Percentage - 71.0%
2005 -
2006
South Indian Cultural Association
Class XII - CBSE (PCM)
Ganga House Captain; Percentage - 68.20%
2003 -
2004
South Indian Cultural Association
Class X - CBSE
National Science Exhibition Finalist; Percentage - 80