Aditya Gupta

Marketing Strategy & Planning

• Conduct in-depth market research and competitor analysis to understand the IT services market landscape for our services Product engineering, DevOps, AI/ML, Data Science and more.
• Develop a comprehensive marketing strategy aligned with the company's overall business goals and objectives targeting the US and EU markets.
• Define clear marketing KPIs (key performance indicators) and establish metrics to track campaign success.
• Develop annual and quarterly marketing plans that outline specific marketing initiatives, number of leads(MQL, SAL and SQL), timelines, budgets, and resource allocation.
• Stay up-to-date on the latest marketing technologies and best practices, and ensure continuous improvement of the marketing strategy.

Brand Management & Communications

• Develop and manage the company's brand identity, ensuring consistency across all marketing channels.
• Oversee all marketing communications, including the creation and distribution of marketing materials (website content, brochures, case studies, etc.).
• Manage and maintain the company's website and social media presence, ensuring engaging and informative content.
• Develop and implement public relations strategies to generate positive media coverage and brand awareness.

Digital Marketing & Demand Generation

• Develop and implement effective digital marketing campaigns across various channels like search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, and marketing automation.
• Analyze website traffic data and user behavior to optimize digital marketing campaigns for lead generation and conversions.
• Manage and nurture leads generated through marketing campaigns, ensuring smooth conversion into paying customers.
• Identify and implement new digital marketing technologies and tools to improve campaign performance.
• Manage and participate in industry events, trade shows, and conferences to generate the pipeline.
• Work closely with the sales team to achieve monthly MQL, SAL and SQL goals.

Team Management & Leadership

• Lead, mentor, and motivate a high-performing marketing team.
• Delegate tasks and responsibilities effectively to team members.
• Provide continuous feedback and performance reviews to help team members develop their skills and expertise.
• Develop and maintain a strong talent pipeline for the marketing department.

Performance Analysis & Reporting

• Track and analyze the performance of all marketing campaigns across various channels.
• Generate comprehensive marketing reports to measure campaign effectiveness, ROI (return on investment), and marketing spend efficiency.
• Translate marketing data into insights to inform future marketing strategies and campaigns.
• Present marketing performance reports to company leadership and stakeholders

• Successfully managed marketing activities for multiple regions, including US, APAC, EM, and the EUROPE
• This includes developing and executing comprehensive marketing strategies tailored to various industries such as e-Commerce, BFSI, Travel, Fintech, and Gaming, among others
• Demonstrated ability to collaborate with CRO or CEO to uplift new and recurring revenue and sales in the targeted regions
• Implemented cross-selling and up-selling initiatives to maximize product adoption among existing customers
• Increased marketing contribution from 10% to 54%
• Proficient in creating organic and paid campaign plans to drive demand
• Developed clear IQL, MQL, and SQL goals for all Inbound and Outbound marketing tactics
• Planned and executed various industry events, webinars, masterclasses, and awards events to create and nurture leads
• Led brand marketing efforts, focusing on awareness and positioning campaigns in new markets
• Implemented strategies to increase brand Share of Voice (SOV) through customer advocacy content, communities, content marketing, and PR efforts
• Played a crucial role in planning and executing new market launches, including Go-to-Market (GTM) planning
• Identifying and establishing strategic partnerships and sponsorships that align with the brand values and target audience
• Negotiating partnership agreements and managing relationships with external brands and organizations that drive brand/business growth
• Tracking and analyzing key performance indicators (KPIs) to evaluate the effectiveness of brand marketing initiatives.

· Discuss with business heads and create yearly marketing plans for Retail Broking, Distribution and Assets products.

· Implemented digital customer acquisition strategy and achieved conversion from zero to 17%.

· Create a digital marketing, SEO, SEM and PR marketing strategy.

· Created and implemented a completely new brand positioning from SBICap Securities to SBI Securities.

· Worked closely with TCS, and KPMG on implementing new web and mobile app journeys.

· Create and execute offline marketing activities to increase footfall and engagement.

· Responsible for all marketing collaterals, like product videos, and infographics Brochures.

· Implemented a customer engagement plan for 30/45/60 and 90 days to increase retention and transaction. it helped to retain and activate almost 35% of non-active accounts.

· Crate new marketing channels based on customer persona, and market challenges.

· Develop and create the complete online and offline marketing strategy with a budget for all group companies (Home Loans, Personal Loans, Mutual Funds, MSME Loans and Securities products)

· Responsible for new customer acquisition of all products with cross-sell and upsell.

· Increase app installs and website traffic.

· Managing ORM for all websites and increasing customer satisfaction with the customer care team.

· Create a brand and PR strategy to uplift the share of voice.

· Responsible for SEO, Wikipedia pages, SEM and websites.

· Work closely with the products team on UX/UI to increase conversion.

· Planning and managing ATL/BTL activities, and events.

· Create a content strategy for digital platforms, brochures, and websites.

· Responsible for brand social listening and core management social profiling.

· Analysis of all marketing campaigns and implement best Martech software to increase the outcome.

• Device content marketing strategies to help improve sales pipeline and conversion ratio in US, EU, APAC and EM Markets
• Create a marketing plan based on research and competitor analysis
• Understand customer segmentation and create product positioning accordingly
• Develop and lead all customer-specific marketing plans, customer surveys, Product USP, and more
• Support sales-enablement activities, Knowledge sharing sessions about sales wins
• Create demand generation in new markets
• Planning business outcomes from scratch
• Creating brand strategy based on sales and market analysis
• Implementation of all Corporate communications
• Managing PR agencies and other media house
• Budgeting and creating marketing strategy as per management goals
• Interacting with the sales team and understanding the market positioning of our products vs competitor products and then creating product communications, PPT and more
• GTM strategies for new products in new markets.

Handling marketing at WHSmith for Brands including Coke, PepsiCo, Britannia, Cadbury, Mars, Kraft Foods, Sony, Casio, Penguin, Himalaya, Biotique, Random House, ITC, Media Star, Times group, Central Media to name a few.

· Formulating & implementing the communication strategy & plans to achieve the business objectives in coordination with WHSmith, UK.

· Planning & implementing brand promotion budget, media planning, handling all media activities

· Handling company feedback portal and resolving queries within the specified time frame.

· Manage complete digital marketing strategy and integrate with offline marketing campaigns.

· Planning and innovating new marketing initiatives on a regular interval to achieve target footfalls in each store.

· Planning and executing all ATL/ BTL activities across India - including Events

· Was instrumental in the launch of 40 stores in 4 cities across Delhi, Hyderabad, Mumbai & Cochin.

· Successfully managed the sponsorship campaign of IPL Sunriser’s Hyderabad in 2013

• Planning ATL and BTL campaigns
• Planning category wise promotion and campaigns
• Planning and implementing the marketing communication mix
• Developing a set of vendors for events, printing, fabrication of signage, and maintaining & using the database for cost-effective business management
• Launch all consumer and retail promotions, co-promotions, corporate sponsorships, marketing collateral, advertising efforts and media relations
• Handling loyalty programme (The inner circle)
• Planned strategically to increase the penetration levels by highlighting the product/offer on the premises
• Promoted the same in ATL & BTL channels like Newspaper, Hoardings/Unipoles, and Event Activities
• Actively participated in the opening of 3 Lifestyle Mega Stores in Rohini, Pacific, and Gurgaon as a Marketing Executive and coordinated with the event agencies to make the same success.

· Creating awareness and promoting the newly launched services of Nokia.

· Selling and marketing all series of Nokia phones from Nokia exclusive stores.

· Maintaining and building long-lasting relationships with customers and ensuring customer retention