Aditya Kapil

• Built and scaled an experimentation-led CRO practice from the ground up, owning founder-led sales through cold outreach, discovery calls, proposal structuring, and client onboarding.
• Led ongoing client service and engagement as the primary point of contact, translating business objectives into structured CRO and experimentation programs.
• Conducted end-to-end UX research by combining qualitative methods (session analysis, behavioural patterns, heuristic reviews) with quantitative data (funnels, cohorts, event paths).
• Developed a lean MVP by codifying CRO audits, hypothesis design, and experimentation workflows into a repeatable framework used across engagements.
• Designed and prioritised experimentation roadmaps by synthesising sales insights, client feedback, and user behaviour research into testable hypotheses.
• Executed controlled A/B testing across websites and SaaS product flows, converting experimental insights into implementable UX, product, and messaging changes.
• Led founder-driven sales execution, owning prospecting, discovery, and deal closure to onboard early-stage clients without inbound or brand leverage.
• Enabled capital-efficient execution by combining founder-led sales, lean experimentation, and disciplined resource allocation.

Client & Product Success Lead (0→1 Phase)

AI SaaS | eCommerce Marketing Enablement

• Built and scaled the Client Success function from a single role to a team of 8 (Executives, Managers, Interns), establishing onboarding, renewal, and expansion playbooks.
• Managed the full customer lifecycle across onboarding, adoption, retention, and expansion for SMB and enterprise clients during the early stage of an AI SaaS product.
• Increased product adoption 4.2× by aligning customer workflows with core automation capabilities and clearly defined value outcomes.
• Implemented a churn-prevention model using early-warning usage signals and renewal forecasting, sustaining 98% retention among high-value accounts.
• Delivered 35–40% expansion revenue uplift through structured account prioritisation and repeatable cross-sell and upsell motions.
• Partnered with Product, Design, and Engineering to convert customer and usage signals into 15+ feature releases, improving activation depth and usability.
• Improved Net Revenue Retention by 20% through lifecycle planning and strategic account expansion.
• Led executive-level QBRs, contributing to a 30% YoY increase in renewals and expanded account scope.
• Maintained 94%+ CSAT through structured enablement and outcome-focused customer engagement.

Product Experimentation & CRO

• Established the Growth / CRO vertical; increased conversion rates by 45% in six months through structured A/B testing across onboarding and lifecycle touchpoints.
• Led CRO programs for 55+ Shopify businesses, using behavioural analytics (GA, Mixpanel, Optimizely, VWO, Klaviyo) to identify friction points and improve downstream revenue.
• Drove 30% revenue growth through retention-led experimentation and lifecycle optimisation.

Conversion Rate Optimisation Specialist
AI SaaS | BFSI | eCommerce

Apr 2021 – Nov 2021

• Led data-driven CRO initiatives for Life Insurance, Home Loan, and Mutual Fund verticals for ICICI Bank, focusing on funnel efficiency and lead quality across mobile and web platforms.
• Analysed consumer behaviour using a blend of quantitative data (Google Analytics) and qualitative insights (VWO heatmaps, session behaviour, heuristic analysis) to identify friction, anxiety points, and decision bottlenecks.
• Designed and tested 40+ structured hypotheses through A/B experimentation to optimise lead generation funnels, form completion, and conversion paths.
• Increased Life Insurance lead generation by 52% by improving lead qualification, education, and nurturing flows; achieved 92% test success rate with 99%+ statistical significance.
• Delivered a 28% uplift in lead submission rates through personalised and segmented targeting, improved information hierarchy, and trust-building mechanisms such as social proof.
• Conducted competitor and industry benchmarking to inform experimentation concepts related to trust signals, messaging clarity, and behavioural nudges.
• Performed detailed funnel and form drop-off analysis to diagnose inefficiencies and redesign conversion paths for higher completion and lower abandonment.
• Applied behavioural science and neuromarketing-informed principles to improve UX through root-cause analysis rather than surface-level design changes.
• Orchestrated channel-specific landing page strategies aligned with user intent and acquisition source, contributing to sustained mobile and web growth.
• Supported SaaS sales and onboarding efforts as a CRO audit and presentation specialist, assisting in the acquisition of leading Commerce and Retail brands across India and North America.

Conversion Rate Optimisation Strategist → Client & Product Success Lead
SaaS | CRO & eCommerce Optimization | Shopify & D2C Platforms

Nov 2019 – Apr 2021

• Led end-to-end CRO and product optimisation initiatives for 25+ businesses across D2C and eCommerce sectors, managing websites with monthly traffic ranging from 80K to 850K users.
• Applied a structured, data-driven optimisation approach using Google Analytics, Convert Cart, and behavioural diagnostics to analyse user journeys, decision friction, and conversion leakage.
• Delivered rapid, measurable impact—including a 12% conversion uplift within three weeks for a luxury brand during the COVID-19 downturn—by prioritising high-friction touchpoints and activation bottlenecks.
• Designed and executed rigorous A/B testing programs to validate hypotheses around UI/UX changes, information hierarchy, trust signals, and call-to-action mechanics.
• Improved revenue performance for a leading beauty care brand by optimising product recommendation systems, enhancing product discovery logic, and streamlining conversion funnels.
• Contributed to SaaS product development by conceptualising and launching Shopify plugins that improved checkout velocity and email-led conversion recovery.
• Delivered 48% ARR growth across a $2M+ portfolio by aligning CRO insights with structured account expansion, retention strategies, and product adoption initiatives.
• Accelerated customer adoption through enablement programs, onboarding frameworks, and data storytelling, ensuring clients translate insights into sustained performance gains.
• Led cross-functional delivery involving designers, developers, QA, and analysts, coordinating execution quality, timelines, and outcomes across multiple concurrent engagements.
• Conducted executive-level reviews and performance presentations, supporting client retention, upsell opportunities, and long-term partnerships.

Commercial Vehicle Manufacturing | Air Brake Systems

Jan 2017 – Apr 2017

• Supported technical sales validation and field deployment of air brake systems by coordinating on-vehicle testing, performance evaluation, and system integration across multiple vehicle assembly stages.
• Conducted system-level testing and analysis of air brake performance, including pressure stability, response time, leak detection, and component interoperability, ensuring compliance with safety and regulatory standards.
• Diagnosed and resolved assembly-stage and integration issues such as pressure inconsistencies, response delays, and interface mismatches between pneumatic, mechanical, and control components.
• Acted as a coordination point between engineering, assembly line teams, and external vendors, translating test results into corrective actions and installation improvements.
• Supported supply chain and production readiness by validating component fitment, installation efficiency, and system reliability prior to commercial rollout.
• Assisted in improving manufacturing throughput and quality assurance by feeding test insights into process adjustments, reducing rework and installation friction.
• Gained hands-on exposure to automotive systems engineering, vendor coordination, and production operations, linking product performance with manufacturing and supply chain execution.

• Led Tier-2 city expansion initiatives for Uber by coordinating operations, partner onboarding, and local marketing execution, aligning on-ground campaigns with city-level supply–demand dynamics to drive rider adoption, partner utilisation, and market penetration.
• Analysed supply availability, demand patterns, and geographic coverage to support launch sequencing, incentive allocation, and capacity balancing across driver-partner networks.
• Worked with regional operations and marketing teams to translate market insights into targeted acquisition and activation strategies, improving partner engagement and service reliability during expansion phases.
• Supported operational readiness and network scalability by feeding on-ground performance data into planning decisions related to partner supply, routing efficiency, and service coverage.

Research and Development | Emission and Control Systems ( Euro 6)

• Contributed to R&D efforts for Euro 6 emission compliance, supporting design validation, system optimisation, and regulatory alignment of exhaust after-treatment technologies.
• Worked on research-led system integration of gravity-fed DENOXTRONIC 2.2 SCR systems, evaluating component interactions, dosing logic, and integration constraints across vehicle platforms.
• Conducted simulation-based research and analysis of solenoid injector behaviour using AMESim, studying response dynamics, dosing precision, and system performance under varying operating conditions.
• Supported Selective Catalytic Reduction (SCR) optimisation by analysing NOx reduction efficiency, urea dosing strategies, and thermal operating windows in line with Euro 6 standards.
• Translated simulation outputs and test observations into design insights and R&D recommendations, improving robustness, compliance readiness, and downstream manufacturability.
• Gained exposure to regulation-driven R&D workflows, where engineering research, validation cycles, supplier capabilities, and production feasibility are jointly evaluated to meet compliance timelines.

Research & Operations Analysis | Turbocharger Assembly

• Conducted time-motion analysis and value stream mapping (VSM) for shaft and wheel assembly within a turbocharger production process to evaluate cycle times, bottlenecks, and non–value-added activities.
• Analysed end-to-end process flow across machining, assembly, and inspection stages, identifying inefficiencies impacting throughput, takt time, and production consistency.
• Mapped material, information, and process flows to assess work-in-progress (WIP), queue times, and handoff delays, supporting lean optimisation initiatives.
• Supported process improvement recommendations aimed at reducing assembly lead time, improving line balance, and enhancing operational efficiency.
• Gained hands-on exposure to lean manufacturing principles, including waste elimination, flow optimisation, and data-driven process improvement in an automotive manufacturing context.

Research & Operations Analysis | Engine Assembly (VECV)

• Supported R&D and operations analysis for the E694 engine assembly, focusing on production readiness, process flow, and manufacturability.
• Prepared and structured the Bill of Materials (BOM) and conducted time analysis and value stream mapping to identify bottlenecks and improve assembly efficiency.
• Designed a custom fixture for centre-of-gravity (C.O.G.) validation, supporting handling safety, balance accuracy, and assembly reliability.