ADITYA KHANKAR
Mumbai
Summary
- Experienced D2C and e-commerce strategist with a proven track record in scaling brands, optimizing marketplace performance, and driving data-driven growth. Skilled in leading cross-functional teams, managing P&L, and leveraging digital channels to deliver exceptional results. Passionate about transforming businesses with innovative solutions and customer-centric approaches.
- Scaling sales via data-driven marketing campaigns on website & ecommerce platforms
- Driving operational excellence for seamless fulfillment
- Enhancing brand visibility through strategic marketplace onboarding and partnerships
- Boosting ROI by optimizing advertising budgets and performance metrics
Overview
3
3
years of professional experience
1
1
Certification
Work History
D2C Strategist & Marketing Head
Herbal Tatva
01.2024 - Current
- Achieved a30% growth in sales by developing and executing end-to-end D2C strategies, driving growth across Amazon, Flipkart, JioMart, and Cred
- Directed platform onboarding for Nykaa, Blinkit, and Myntra, enhancing visibility and reach
- Designed and optimized Amazon storefront, improving user experience and boosting conversions
- Scaled product portfolio from3 to14 SKUs in under a year, aligned with market demand and trends
- Managed data-driven marketing campaigns, increasing ROAS and achieving consistent revenue growth
- Partnered with marketplaces to drive targeted campaigns, resulting in a consistent increase in daily order volume and improved customer acquisition metrics
E-commerce & Marketing Lead
AXM Networks
12.2022 - 06.2023
- Headed e-commerce and marketing division, managing Amazon and Flipkart operations for multiple clients
- Designed and launched custom Shopify websites, ensuring a seamless and branded online presence for clients
- Optimized product listings, advertising campaigns, and sales strategies across marketplaces to drive significant growth
- Handled Shopify panels for inventory management, order processing, and customer experience optimization
- Analyzed sales and ad performance data to improve ROI, enhance campaign efficiency, and boost client revenue
- Negotiated client onboarding and service terms, maintaining profitability and smooth operational workflows
E-commerce & Digital Marketing Executive
SnackAmor
06.2022 - 12.2022
- Optimized Amazon and Flipkart listings, improving visibility and sales through strategic keyword integration and data-driven enhancements
- Strategized and implemented growth initiatives, leading to a75% increase in sales within45 days and doubled revenue within70 days through targeted campaigns and operational efficiencies
- Launched and managed advertising campaigns, leveraging data analysis to maximize ROI and achieve top performance metrics
- Played a pivotal role in onboarding SnackAmor to Amazon's Alpha Seller Program and Cred Shopping, boosting brand credibility and access to premium deals like ‘Deal of the Day.'
- Streamlined operations by managing courier platforms such as Delhivery B2B and Shiprocket, ensuring efficient order fulfillment and logistics
- Oversaw P&L management, campaign budgeting, and strategic decision-making to align with organizational growth goals
Digital Marketing & Operations Intern
Makeovers Beauty Clinic
10.2021 - 06.2022
- Managed social media marketing, lead generation, creating engaging content and coordinating weekly reels to boost online presence and client engagement
- Designed and developed the clinic's website, ensuring an aesthetically pleasing and user-friendly interface to enhance customer experience
- Coordinated digital campaigns to promote treatments, increasing awareness of the clinic's naturopathy and cosmetology services
- Streamlined operations by implementing efficient appointment scheduling and customer follow-ups, improving client satisfaction
- Worked closely with the Chief Practitioner (owner) to document and showcase various treatments, strengthening brand authenticity
Education
Masters in Business Administration - MBA - Marketing
Mumbai University
Mumbai03.2025
Bachelor of Science - Statistics
Mumbai University
Mumbai05.2022
Higher Secondary Certificate - Science
Maharashtra Board
Mumbai04.2019
Secondary School Certificate -
Maharashtra Board
Nashik04.2017
Skills
- Marketplace Optimization (Shopify, Amazon, Flipkart, Jio mart, Cred)
- Strategic Thinking
- Performance Marketing
- Startup Leadership
- Online Retail
- Google Ads
- Facebook Ads Manager
- Cross-Functional Collaboration
- Brand strategy
Certification
- Growth Hacking - GrowthSchool Digital Marketing & Performance Marketing12 weeks certification course by Growth School
- Starting with Amazon & Amazon Advertisement Udemy
- Advertising on Facebook Udemy
- Figma for UX Design Udemy
- The non technical skills of Effective Data Scientists Udemy
ADDITIONAL INFORMATION
Languages: English, Hindi, Marathi
Timeline
D2C Strategist & Marketing Head
Herbal Tatva
01.2024 - Current
E-commerce & Marketing Lead
AXM Networks
12.2022 - 06.2023
E-commerce & Digital Marketing Executive
SnackAmor
06.2022 - 12.2022
Digital Marketing & Operations Intern
Makeovers Beauty Clinic
10.2021 - 06.2022
- Growth Hacking - GrowthSchool Digital Marketing & Performance Marketing12 weeks certification course by Growth School
- Starting with Amazon & Amazon Advertisement Udemy
- Advertising on Facebook Udemy
- Figma for UX Design Udemy
- The non technical skills of Effective Data Scientists Udemy
Masters in Business Administration - MBA - Marketing
Mumbai University
Bachelor of Science - Statistics
Mumbai University
Higher Secondary Certificate - Science
Maharashtra Board
Secondary School Certificate -
Maharashtra Board
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