Aditya Kulkarni

15+ of fueling Marketing Effectiveness & Revenue Growth Strategies in leadership roles across Digital Media, Ad tech, FMCG & Broadcasting. I have delivered Effective Marketing Strategies, Delivered Marketing ROIs, Built compelling narratives by sharpening consumer journeys & built teams from scratch to drive digital business to profitability.

• Experience, ShareChat, Digital Social Media Company, Formulated and executed Go-To-Market (GTM) strategies for both ShareChat and Moj, creating compelling narratives for brands targeting premium audiences of India., Year, Year, Customised brand personas and established brand relevance, presenting strategies at industry forums, including engagements with prominent brands such as Himalaya, Britannia, Diageo to name a few, Collaborated seamlessly with product teams, playing a pivotal role in developing digital performance marketing and content affinities, enhancing user engagement., Formulated and executed a comprehensive ad pricing strategy, making crucial decisions for key clients & agencies to drive revenue growth., Instrumental in securing revenue for digital branding, social influencer campaigns & digital performance campaigns, achieving a monthly revenue milestone of 6 crores for the vertical., Successfully managed client relationships with major brands, including Amazon, Diageo, Paytm, PhonePe, and others, ensuring client satisfaction and business growth., Ad Tech Media Analytics Company, Vice President of Data Insights, Led the data analytics business starting from the ground up by setting up the teams, methodologies and best practices for using data to solve marketing problems., Year, Year, Translated raw user-level data into impactful use cases, productized solutions, and successfully monetized data products, contributing to the company's revenue growth., Led and inspired large teams of 25+ members including AVP, Managers & Analysts, focusing on grooming and developing talent to foster a culture of excellence in data analytics and insights., Formulated and executed revenue strategies, resulting in a successful Go-To-Market (GTM) approach and adeptly presented these strategies to clients, winning clients singlehandedly., Drove the development of data products, collaborating seamlessly with engineering teams to ensure alignment with market needs and industry trends., Innovated industry-first data-based solutions, effectively solving complex marketing challenges for a diverse clientele including e-commerce, media, FMCG, and other sectors., Worked closely with data scientists to address specific challenges within the media industry, leveraging advanced analytics to enhance overall business performance., Accomplished a monthly revenue milestone of 5 crores and achieved profitability., FMCG Analytics Company, General Manager of Marketing Communications, Orchestrated comprehensive offline and online media buying strategies, optimizing efficiencies to drive impactful brand visibility and market presence., Year, Year, Oversaw end-to-end marketing communications encompassing Above-The-Line (ATL), Below-The-Line (BTL), and Digital channels, strategically aligned to drive brand objectives and metrics., Strategic Marketing Initiatives for B2C and B2B, B2C Focus:, Directed consumer channel strategies, branded retail initiatives, and product marketing efforts, ensuring a cohesive and compelling brand narrative for the end consumer., B2B Focus:, Managed professional channel strategies, fostering relationships with key influencers to enhance brand reach and market penetration., Effectively managed the total Advertising and Promotions (A&P) budget of approximately 100 Crores, adhering meticulously to global brand guidelines and best practices., Oversaw media and creative agencies, driving collaborative efforts to execute brand and media initiatives, resulting in a 15% cost savings on digital and offline campaigns., Collaborated with the global marketing excellence team to lead global media pitches across 20+ countries, contributing to the alignment of local and global marketing strategies., Led marketing communications initiatives that significantly contributed to brand visibility and achieved key performance metrics., Demonstrated financial acumen by achieving a 15% cost reduction in digital and offline media initiatives., Zee, Broadcasting Company, Assistant Vice President of Strategy - MD's Office, Collaborated with the Managing Director's office to drive transformative strategic projects, encompassing content strategies, network research, audience measurement, and marketing ROI improvement across Zee's extensive channel portfolio., Year, Year, Partnered with the Executive Vice President of Zee Network to establish a dedicated network strategy unit, steering key strategic initiatives aimed at enhancing the overall performance of the network., Worked closely with Business heads, Marketing heads, and Research heads to identify, plan, and execute business initiatives that aligned with the overarching organizational goals., Led network-level insighting projects to derive actionable insights, fostering data-driven decision-making at both strategic and tactical levels., Collaborated with Engineering and Analytics teams to develop dashboards using Business Intelligence (BI) tools, providing management teams with real-time insights to inform strategic decisions., Established organizational goals, strategies, and vision for the entire network, driving alignment and clarity across various departments., Instrumental in achieving a significant network share of 22%, reflecting the success of strategic initiatives., Contributed to building a profound understanding of rural consumers in India, enabling teams to develop targeted and impactful action plans., Disney Star, Broadcasting Company, Manager - Media Strategy, Integral member of the central strategy team overseeing marketing budgets for a diverse portfolio, including Star Sports, Star Gold, Star Jalsha, and Star Pravah., Year, Year, Spearheaded several high-impact projects, including Asli HD, Rishta Wohi, Chalo Paltai, Mauka Mauka, and the launch of Star Sports Hindi, contributing to the success and visibility of the Star brand., Managed 'Mindshare,' the media agency, ensuring the delivery of comprehensive 360-degree media plans and maximizing Return on Investment (ROI)., Implemented extensive analytics and measurement tools to drive optimal ROI, utilizing data-driven insights to refine and enhance media strategies., Led the development of a cross-channel network promotion strategy, establishing optimal Gross Rating Points (GRPs), reach, and spotting levels to maximize the impact of promotional efforts., Successfully reduced movie marketing spends by over 50%, showcasing a strategic approach to budget management., Received the CEO's award for the best use of strategy in the launch of Asli HD, highlighting excellence in strategic planning and execution., Group M, Media Agency, Manager - Media Strategy, Executed comprehensive digital and offline media planning strategies for a diverse client portfolio, including FMCG, Bank, Airlines, and Broadcasting sectors., Year, Year, Collaborated with global teams from prestigious clients such as Citi Bank, Singapore Airlines, and ICC to develop and implement 360-degree media plans, ensuring a cohesive and impactful brand presence., Worked closely with Brand Heads and Marketing Heads to align media strategies with organizational objectives, providing solutions tailored to meet specific media goals., Leveraged industry-standard media tools such as IRS, TGI, Comscore, Adex, TAM, and RAM to derive actionable insights, informing the development of effective media recommendations., Played a key role in negotiating deals with vendors across various media categories, including print, television, radio, and digital, ensuring optimal value for clients., Received continuous appreciation from clients, notably from Singapore Airlines and Citibank, for delivering best-in-class client service, reflecting a commitment to exceeding client expectations., Financial Express, Assistant Manager, Managed the BFSI clientele, including Banks, Mutual Funds, and Merchant Bankers, fostering strategic relationships to meet and exceed revenue targets., Year, Year, Collaborated with Brand Heads and Marketing Heads to develop tailored solutions for clients, aligning offerings with their business objectives and marketing goals., Worked seamlessly with editorial teams, production teams, and operations teams to address client challenges, ensuring a cohesive and effective approach to problem-solving., Pioneered and executed innovative approaches to maximize revenue for the group, contributing to the overall financial success of the organization., Introduced innovative approaches to revenue maximization, showcasing a proactive and strategic mindset.
• Skills, Strategic Leadership, Cross-Functional Collaboration, Revenue Growth Strategies, Brand Development, Go-To-Market (GTM) Strategies, Market Expansion, Data-Driven Decision Making, Digital Transformation, Team Development and Management, Innovation and Creativity, Customer Experience Enhancement, Media Planning and Buying, Product Launch and Marketing Campaigns, Budget Management and Cost Optimization, Global Market Expertise