Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Timeline
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Aditya Kumar

Aditya Kumar

Navi Mumbai

Summary

As an ambitious marketing professional, I am eager to apply my academic knowledge and passion for marketing in a professional setting. I am keen to contribute my fresh perspectives, creativity, and dedication to a dynamic marketing team to reach organizational objectives.

Overview

5
5
years of professional experience
1
1
Certification

Work History

PR & Marketing Associate

Mementos by ITC, Ekaaya
Udaipur
04.2024 - Current
  • Managed creative assets for various departments through collaboration with the advertising agency.
  • Supported influencer activation efforts at the unit, enhancing brand presence and engagement.
  • Coordinated with the photoshoot team to capture content for social media platforms and marketing.
  • Assisted the sales team in presenting the hotel as a prime wedding destination to prospects.
  • Created work orders for various marketing projects, ensuring timely execution and delivery.
  • Prepared monthly compliance reports, ensuring adherence to standards and regulations.
  • Skills: Communication Skills, Attention to detail, Team Collaboration

Marketing Intern

KFC (Yum! Restaurants India Private Limited)
Gurugram
04.2023 - 09.2023
  • Assisted in pre-campaign preparation, campaign development, and post-campaign evaluation for marketing initiatives.
  • Coordinated with the creative agency Ogilvy and 6 regional POCs (Point of Contact) for 3 ad campaign executions.
  • Attended market research meetings and summarized feedback provided by the test audience.
  • Organized content and materials for the Annual General Meeting presentation, ensuring clarity and impact.
  • Created a Presentation on Ad Summary in different Quick Service Restaurants.
  • Assisted in organizing and executing the PR event, VIBE by KFC.
  • Skills: Campaign Management, Market Research, Presentation Skills, Event Coordination

NGO Project

Kotak Education Foundation
Mumbai
12.2022 - 12.2022
  • Bridge Course Data Entry
  • Analysed the Model School Initiative
  • Coordinated with the Facilitators
  • Skills: Data Entry and Analysis, Communication

Retail Asset Officer

ICICI Bank
Mumbai
02.2022 - 06.2022
  • Processed part payments and home loan conversion rates using Finacle.
  • Managed disagreements between ICICI Bank branches regarding operational issues.
  • Chandivali
  • Skills: Problem resolution, Communication Skills, Attention to detail

Digital Marketing Intern

Tata Motors
05.2020 - 05.2020
  • Analysed the customer challenges for buying automobiles in e-commerce.
  • Compared the online booking experience in different automobile brands.
  • (Online)
  • Skills: User Experience Evaluation, Competitive Analysis

Education

MBA - Marketing

ITM Business School
Navi Mumbai
02-2024

BMS -

St Xavier’s College
Mumbai
05-2021

XII (CBSE) -

DAV Public School
03-2017

X (CBSE) -

Ryan International School
Navi Mumbai
03-2015

Skills

  • Communication skills
  • Attention to detail
  • Team collaboration
  • Campaign management
  • Market research
  • Presentation skills
  • Event coordination

Certification

  • Search Engine Optimization (SEO) with Squarespace
  • How to Optimize Your Instagram Account
  • Think Outside the Inbox: Email Marketing

Personal Information

Date of Birth: 16/10/98

Timeline

PR & Marketing Associate

Mementos by ITC, Ekaaya
04.2024 - Current

Marketing Intern

KFC (Yum! Restaurants India Private Limited)
04.2023 - 09.2023

NGO Project

Kotak Education Foundation
12.2022 - 12.2022

Retail Asset Officer

ICICI Bank
02.2022 - 06.2022

Digital Marketing Intern

Tata Motors
05.2020 - 05.2020

MBA - Marketing

ITM Business School

BMS -

St Xavier’s College

XII (CBSE) -

DAV Public School

X (CBSE) -

Ryan International School

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Aditya Kumar